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Will Smith selects Andy Mineo & Lecrae track “Coming In Hot” for his first TikTok Video

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After racking up 38.2 million followers on Instagram, Will Smith is the latest celebrity content creator to begin posting on TikTok. In his first post on Wednesday night, special effects wizard and video content creator, Caleb Natale is seen scrolling through photos of Smith in his phone while Andy Mineo and Lecrae‘s “Coming In Hot,” plays in the background. Suddenly Smith is plucked from the screen and into reality. Dazed and confused, he glances around stating, “I guess I’m on TikTok now. That was weird.
The song, Smith selected to mark his TikTok entry “Coming In Hot” by Andy Mineo and Lecrae has reached over 12 million streams on Spotify since its release in July. The video released on September 13th has nearly 400,000 views! The Reach Records’ track for both artists has been featured extensively in multiple Stephen Curry, FOX, and ESPN sport campaigns, and commercials. If you visit TikTok, you’ll see it trending as well! Smith, a relative newcomer to the platform has already racked up over 720,000 fans on the site since his page was posted on October 2nd.
The “Coming In Hot” music video is directed by Antonio Santos and features Lecrae and Andy Mineo disguised as police officers speeding thru Los Angeles to rescue NBC’s “World of Dance” group Kinjaz.
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We Speak Electronic

Aaron Koenig Releases Ska Anthem for Geeks

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Aaron makes music about meaningful topics that rocks and grooves – and sometimes it even skanks on a rock steady beat!

His new song ‘Geeks’ has been released on all major music platforms on November 15th. It is an anthem for the heroes of the digital age: computer nerds, also known as geeks. It is driven by an off-beat ska guitar, a sticky bass line and a groovy brass section. The icing on the cake is a jazzy saxophone solo.

“I have always loved Ska, I even saw the Specials, the Selecter and Madness live in their heydays”, says Aaron. “I chose the topic although I am not a geek myself, but I have a lot of sympathy for them. Geeks are often frowned upon because they can be socially awkward, but they are the ones who are building a better world. So I think they deserve an anthem.”

The music video is mostly made up of typography, minimalistic ASCII graphics and heavily pixelated images – it surely looks geeky! Watch it here:

“I just want to entertain people and make them a bit happier.”– Aaron King.

Aaron writes catchy songs that are made for people who like meaningful, uplifting topics and guitar-driven, hand-made sounds. His musical journey started young but it wasn’t until he discovered Bitcoin and became so invested in it that he used music to express his new found joy.

“It’s mostly rock music, with excursions into funk, soul and other styles I grew up with. In general, it’s guitar-driven and hand-made, often with a punkish energy and beatlesque harmonies. What all my songs have in common are meaningful lyrics about being in the here and now, about transforming disturbing emotions into wisdom, about being in the flow, things like that.” says Aaron in an interview.

“I have always been making music and writing songs, starting with a punk rock band when I was 15. However, I never saw it as a career. I played in several bands in my teenage years and my early twenties, but after my media studies in Berlin and Rio de Janeiro I focused on other things. I first worked in TV production and then founded one of the first Internet agencies in Germany. I discovered Bitcoin in 2011 and became fascinated by it. I wrote five books about it, made lots of promotional videos and educational series for Bitcoin and blockchain companies, and organised events. I even wrote some songs about Bitcoin, which became quite popular in the community, like my Reggaeton about the Bitcoin Beach in El Salvador. People always liked that my songs are catchy and provocative. It was by the end of 2023 that I decided to go full in on music. It’s what I enjoy the most, so now I want to fully follow my passion.”

Since May 2024, his songs have been streamed more than 250,000 times on Spotify and his music videos have been viewed more than 350,000 times on YouTube.

Read more about Aaron King: http://aaron-koenig.net/press/


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