We Speak Music
Carrie Underwood And Ludacris Release New Music Video For “The Champion”
“THE CHAMPION,” A GLOBAL SENSATION, HITS NO. 1 IN 10 COUNTRIES INCLUDING THE U.S.
02 March 2018 (Toronto, ON) – Multi-platinum superstar Carrie Underwood’smusic video for her hit event anthem “The Champion” which features Ludacris premiered on NBC’s Today Show this morning before launching globally across digital platforms. The poignant and powerful montage video, directed by Jimmy Lynch, features a behind-the-scenes look at Underwood and Ludacris recording the song as well as historic moments and footage highlighting professional athletes and everyday champions. Fans have already started joining in by sharing their own champion-inspired photos and videos across social media using #TheChampion. The song was written by Underwood, Brett James, Chris DeStefano and Christopher Bridges PKA Ludacris, and was produced by Jim Jonsin.
“The Champion”, originally written to open NBC’s Super Bowl LII with its own video seen by over 131 million viewers worldwide, and was incorporated into NBC’s current coverage of the 2018 Olympic Winter Games. Globally, “The Champion” has reached No. 1 on the iTunes Top Songs chart in 10 countries including the U.S. where it held the top spot throughout its release week then rose back to the top of the chart for four consecutive days after the Super Bowl LII opening. The song also debuted Top 5 on the all-genre Top 200 US Digital Songs chart and reached No. 7 on the Spotify US Viral 50 Chart.
Underwood is currently in the studio working on her next album which will be released on Capitol Records Nashville/Universal Music Canada, the country’s leading music company. This week, Underwood garnered her 13th ACM nomination for Female Vocalist of the Year and was also nominated for Vocal Event of the Year for “The Fighter” with Keith Urban.
Songwriters often draw from personal experience, but what makes Just a Daydream stand out is the way AMBER reshapes those experiences through imagination. Instead of presenting events exactly as they happened, she builds scenes that feel colourful, expressive and full of possibility, giving the songs a distinctive identity from the very beginning.
That approach reflects the idea behind the EP’s title. What begins as a passing thought or a hopeful fantasy gradually develops into something more tangible, carrying listeners through romance, longing, disappointment and, ultimately, self-acceptance. The songs remain connected by that thread, making the EP feel like one continuous conversation rather than a collection of separate ideas.
Musically, AMBER blends soul, jazz, funk and pop touches without allowing any one influence to dominate. The lively pulse of “Say What” explores the confusion that can grow from crossed wires, while “Aromatherapy” offers a gentler close, bringing the emotional journey to a place of calm reflection.
Working with producer Kipper Eldridge, AMBER has created a debut that places storytelling at its heart. Every musical choice supports the atmosphere of the songs, allowing the lyrics and performances to take centre stage. Out now through Now Listen, Just a Daydream is more than a collection of well-made tracks. It is an invitation into a creative world where imagination gives everyday emotions a fresh perspective and where even the smallest moments have a story worth telling.
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