We Speak Entertainment
DAMN: Kendrick Lamar performs exhilarating halftime show

DAMN: The name of Kendrick Lamar’s latest chart-topping album, and the only word Atlanta could utter after the rapper’s exhilarating halftime performance at the college national football game.
“I don’t do it for the ‘gram, I do it for Compton,” boasted rapper Kendrick Lamar as he performed in front of a crowd hundreds deep at Centennial Park Monday night.
But that night, the rapper did it for more than just Compton; he did it for Atlanta, for the people, and most importantly, for the culture.
The show itself was free, so the much anticipated concert turned the park into an unrecognizable sea of college kids and teenagers. It was a bitter winter night, but even the threat of sleet and snow wasn’t enough to deter the die-hard fans.
The audience went word for word and song for song with the iconic musician, vibrating with energy as he took them through a catalog of his latest hits. Lamar wasted no time, going straight into “DNA” which was smoothly followed by “Element”, two crowd favorites from his 2017 album, DAMN.
Then came the moment everyone was waiting for: the performance of his summertime banger, “Humble”. Lamar went acapella for the first verse, but the song needed no introduction. When he paused the music to let the crowd sing, the entire city seemed to reverberate with the thumping order to “be humble.”
As a night of firsts, it was only fitting that Kendrick also performed his new single, “All of the Stars”, off of the Black Panther soundtrack. As the crowd swayed side to side with their hands in the air, it was clear the SZA featured song is bound to be his next hit. Lamar then followed his performance with the premiere of a new Black Panther preview, for which he served as the producer.
It was surely a night to remember, full of exciting firsts and crushing losses. Kendrick delivered on his promise to deliver the inaugural college national championship, and made history doing so.
So while the city mourns UGA’s loss, we should remember the wise words of a good kid in a mad city: we gon’ be alright.
We Speak Entertainment
UNLEASHING THE HEAVYWEIGHT: Jesse Is Heavyweight’s Rise to Fame

From Dallas Streets to Global Superstardom
Meet Jesse Is Heavyweight, the visionary entrepreneur, recording artist, songwriter, fashion designer, and founder of Heavyweight Unlimited, a multifaceted conglomerate that’s taking the music and fashion worlds by storm.
A Journey of Passion, Perseverance, and Creativity
Born and raised in the vibrant city of Dallas, Texas, Jesse’s journey to success was not without its challenges. Growing up in the notorious South Oak Cliff neighborhood, Jesse was exposed to the harsh realities of urban life. However, instead of letting his circumstances define him, Jesse used them as fuel to drive his passion for music and creativity.
Heavyweight Unlimited: A Powerhouse of Creative Expression
Heavyweight Unlimited is more than just a company – it’s a platform for creative expression and innovation. With a diverse portfolio that includes a music label, fashion brand, graphic design firm, marketing agency, and mobile app company, Heavyweight Unlimited is pushing the boundaries of what’s possible in the music and fashion industries.
TOIDI: Luxury Fashion Redefined
One of the crown jewels of Heavyweight Unlimited is TOIDI, a luxury sneaker and clothing brand that’s taking the fashion world by storm. With high-end products that sell for upwards of $8,000 and $50,000, TOIDI is redefining the concept of luxury fashion.
Jesse Is Heavyweight: The Musical Visionary
As a recording artist and songwriter, Jesse Is Heavyweight is using his music as a platform to express himself and connect with others. With a unique sound that blends hip-hop, R&B, and rock influences, Jesse’s music is a reflection of his creativity and passion.
What’s Next for Jesse Is Heavyweight and Heavyweight Unlimited?
As Jesse Is Heavyweight continues to push the boundaries of creativity and innovation, fans can expect more exciting projects and collaborations from Heavyweight Unlimited. From new music releases to fashion launches, Jesse’s vision for Heavyweight Unlimited is set to revolutionize the music and fashion industries. Stay tuned for what’s next from this visionary entrepreneur.
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