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DAMN: Kendrick Lamar performs exhilarating halftime show

DAMN: The name of Kendrick Lamar’s latest chart-topping album, and the only word Atlanta could utter after the rapper’s exhilarating halftime performance at the college national football game.
“I don’t do it for the ‘gram, I do it for Compton,” boasted rapper Kendrick Lamar as he performed in front of a crowd hundreds deep at Centennial Park Monday night.
But that night, the rapper did it for more than just Compton; he did it for Atlanta, for the people, and most importantly, for the culture.
The show itself was free, so the much anticipated concert turned the park into an unrecognizable sea of college kids and teenagers. It was a bitter winter night, but even the threat of sleet and snow wasn’t enough to deter the die-hard fans.
The audience went word for word and song for song with the iconic musician, vibrating with energy as he took them through a catalog of his latest hits. Lamar wasted no time, going straight into “DNA” which was smoothly followed by “Element”, two crowd favorites from his 2017 album, DAMN.
Then came the moment everyone was waiting for: the performance of his summertime banger, “Humble”. Lamar went acapella for the first verse, but the song needed no introduction. When he paused the music to let the crowd sing, the entire city seemed to reverberate with the thumping order to “be humble.”
As a night of firsts, it was only fitting that Kendrick also performed his new single, “All of the Stars”, off of the Black Panther soundtrack. As the crowd swayed side to side with their hands in the air, it was clear the SZA featured song is bound to be his next hit. Lamar then followed his performance with the premiere of a new Black Panther preview, for which he served as the producer.
It was surely a night to remember, full of exciting firsts and crushing losses. Kendrick delivered on his promise to deliver the inaugural college national championship, and made history doing so.
So while the city mourns UGA’s loss, we should remember the wise words of a good kid in a mad city: we gon’ be alright.
We Speak Entertainment
BET MEDIA GROUP HONORED BLACK LGBTQ+ TRAILBLAZER WITH A POWERFUL NIGHT OF CELEBRATION, CULTURE AND COMMUNITY
FROM BOB THE DRAG QUEEN’S GROUNDBREAKING RECOGNITION TO HOPE GISELLES’S INSPIRING REMARKS– THE 3RD ANNUAL BET BLACK + ICONIC SOIREE HIGHLIGHTED THE BRILLIANCE AND IMPACT OF BLACK LGBTQ+ LEADERS

(New York, NY)– May 28, 2025 – The 3rd Annual BET Black + Iconic Soirée made its Washington, D.C debut with inspiring evening celebrating the past, present, and future of black LGBTQ+ excellence. The 2025 theme, “Excellence Ascending,” paid tribute to cultural change makers leading with authenticity, courage and purpose.
Hosted by entertainment journalist and Access Hollywood anchor Scott Evans, the Soirée gathered trailblazers across activism, arts, business, and media for a powerful evening of storytelling , performance, and legacy-building.
Highlights from the BET Black + Iconic Soriée Included:
- Ashlee Davis, J.D. received the Executive Realness Award for her trailblazing work in civil rights leadership, including her legacy of impact across government and corporate sectors.
- Hope Giselle, a powerful advocate and author was named Emerging leader for her unrelenting work championing visibility and inclusion for Black trans communities.
- Kierra Johnson, Executive Director of the National LGBTQ Task Force, was honored as Active Advocate for her decades of leadership advancing reproductive justice and LGBTQ+ rights.
- Ashlee Marie Preston, a nationally recognized activist and media strategist, accepted the Creative Visionary Award, saluted for using her voice to shift narratives and build intergenerational coalitions.
- Bob the Drag Queen, Emmy-winning entertainer and global icon, received the Culture Trailblazer Award, closing the evening with a heartfelt speech about identity, freedom, legacy.
- The Center for Black Equity and the Take Resource Center each received $5,000 through the BET Thrive Fund Recognition, honored for their work advancing Black LGBTQ+ wellness, equity and community organizing.
The night also featured a soul-stirring medley performance by Broadway powerhouse Avery Wilson, fresh off stage from The Wiz revival. Presenters included Eva Marcille (All The Queen’s Men, BET+), Carter The Body (All The Queen’s Men, BET+), Bryan Terrell Clark (Diarra from Detroit, BET+), and Arrington Foster (The Family Business, BET+), each bringing star power and heartfelt tributes to the evening’s honorees.
“From the very beginning, we knew this couldn’t be just another event,” said Tiyale Hayes, EVP of Insights and Multiplatform Analytics and Co-Lead of Social Impact at BET, During his opening remarks. “It had to an intentional space to uplift stories too often silenced and celebrate contributions that have shaped the world in powerful ways.”
The evening also spotlighted Gilead Sciences, a long standing partner of the BET Black + Iconic Soirée. Gilead’s Rashad Burgess, Vice President of U.S. Advocacy and Health Equity, emphasized and the importance of equitable healthcare access, visibility, and long-term impact for Black LGBTQ+ communities.
Additionally, the event welcomed Truth Initiative as a new partner of the BET Black + Iconic Soirée. Dr. Kendrick Dartis, Vice president of Outreach and Engagement, addressed the urgent issue of tobacco use in Black and LGBTQ+ communities and emphasized the need for culturally relevant cessation support. He also announced a $5,000 BET Thrive Fund donation, sponsored by Truth Initiative, to Us Helping Us– a D.C.- based non profit dedicated to advancing health equity.
BET Black + Iconic Soirée stands as defining moment in the 45th anniversary year of the media group– underscoring its mission to center Black culture, honor its LGBTQ+ communities, and drive meaningful, measurable impact.
Join the conversation using #BlackAndIconic and relieve the nights most powerful moments on BET’s official social channels. The Televised premiere date and time will be announced at a later date.
ABOUT BET MEDIA GROUP
The BET Media Group, a unit of Paramount (NASDAQ:PARAA;PARA), is the worlds largest media company dedicated too entertaining, engaging, and empowering the Black community and championing Black culture. Connecting Back audiences through a portfolio of brands including BET, BET+, BET Gospel, BET HER, BET International, BET Jams, BET Soul, BET Studios, and VH1, the BET Media Group is thriving media ecosystem of leading interconnected platforms across cable TV, streaming, digital, studios, live events and international. For more information about BET, visit www.bet.com and follow @BET on social platforms. For more BET news announcements visit bet pressroom.com.
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