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Ellis Evason Reveals Sensational New Project SINS OF THE FATHER

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Rising UK hip-hop artist Ellis Evason has unveiled his highly anticipated second studio album, SINS OF THE FATHER. The record, a masterful blend of old school soul influences, jazz nuances and inspired lyricism, showcases Ellis’ musical prowess.

Influenced by iconic figures such as MF DOOM, Kendrick Lamar and Earl Sweatshirt, Swindon-based Ellis Evason is making waves in the music scene with his intimate approach to hip-hop. Having recently graced the BFI Southbank stage and been longlisted as a Glastonbury Festival Emerging Talent, Ellis is quickly growing in stature in the UK music landscape.

SINS OF THE FATHER takes listeners on a transformative journey, divided into two distinct halves. The first part of the album captivates with explosive and fun beats, while the second half is angry, melancholy and reflective. Fans of Rizzle Kicks, easy life, Little Simz and Loyle Carner will undoubtedly connect with the album’s dynamic range and emotive storytelling.

This alternative hip-hop project explores the current state of the UK and sheds light on the struggle of overcoming abuse. From soul-infused British hip-hop soundscapes to experimental and industrial outbursts, SINS OF THE FATHER is a testament to Ellis Evason’s versatile artistry.

Reflecting on the creation of the album, Ellis shares, “This album is the most difficult thing I’ve tried to make. It is also the most ambitious project yet. It is deeply personal and deeply cathartic. My true hope is that it will resonate with people who have suffered at the hands of systemic oppression and household abuse. In many ways, this album is a statement about overcoming sexual abuse specifically, so I hope it can prompt some needed conversation.”

The album, supported by the MOBO Awards (Help Musicians Fund), is poised to make a significant impact. Ellis’ dedication to authenticity and addressing societal issues is evident throughout the project, making it a must-listen for those seeking powerful and thought-provoking music. SINS OF THE FATHER is available to buy/stream now on all platforms.

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Luwidakid Unleashes A Summer Anthem With Genre-Blending Banger “True Colors”

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​Luwidakid’s latest single, “True Colors,” is a vibrant showcase of his unique “afro-jig” style—a seamless fusion of Afrobeats and Hip-Hop. The track bursts with lively percussion and catchy melodies, embodying the essence of summer nights and spontaneous dance parties. Luwidakid’s sharp lyricism and charismatic delivery shine through, making “True Colors” an undeniable party anthem.​

Born in Cameroon and raised in Northern Virginia, Luwidakid draws inspiration from a diverse array of artists, including Bob Marley, P-Square, Kid Cudi, and Kendrick Lamar. His multicultural background and musical influences converge to create a sound that is both globally inspired and deeply personal. After moving to Pittsburgh for his studies at the University of Pittsburgh, he immersed himself in the local music scene, earning a loyal following through dynamic live performances and genre-blending tracks.​

The genesis of “True Colors” is a testament to Luwidakid’s creative spontaneity. Inspired by a beat his friend Curley shared on Instagram, he quickly penned lyrics that highlight his rap prowess. Recording the track at Nightfall Studio, the infectious energy of “True Colors” resonated with everyone present, further validating its feelgood appeal.

“True Colors” not only underscores Luwidakid’s ability to blend cultures and styles but also solidifies his position as a rising force in the music scene. As he continues to push musical boundaries, fans can eagerly anticipate more genre-defying hits that bring people together, one beat at a time.

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