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Fox Corporation Partners with SeeHer & Launches “She’s a Hero” Initiative

Published

4 years ago

March 10, 2021

umeektv

Fox Corporation (Nasdaq: FOXA, FOX) and the Association of National Advertisers’ (ANA) SeeHer movement announced a partnership to further support the organizations’ mission to accurately portray women and girls in marketing, advertising, media and entertainment. In support of International Women’s Day, FOX and SeeHer will introduce “She’s a Hero” – an initiative that will honor and celebrate female first responders.

“FOX is proud to support the #SeeHer movement and its continuing mission to promote gender equality, as well as highlight the incredible achievements of our female first responders through our “She’s a Hero” initiative,” said Marianne Gambelli, President of Ad Sales for FOX. “Across the country, we continue to see the brave contributions that our first responders and front-line workers are making throughout our communities, and I am proud we can use the FOX portfolio to honor and celebrate their remarkable and vital work.”

The activations for the “She’s a Hero” initiative will include:

FOX will highlight the amazing achievements of real-life female first responders with a thematic, custom- produced, spot that will air on March 8 in a FOX Fast Break during an original episode of the hit drama 9-1-1. Starring Angela Bassett, who also serves as an executive producer of the network’s popular 9-1-1 franchise, FOX’s #1 scripted series draws from real life, high pressure experiences of first responders. Additionally, FOX will distribute the custom-produced content across the social platforms of the 9-1-1 series.

SeeHer member L’Oréal Paris has signed on to partner and support the custom content that will air in the FOX Fast Break and across the 9-1-1 social platforms.

The beauty brand’s signature philanthropic program, Women of Worth is calling on Americans across the country to nominate an everyday hero they know for a chance to be named one of ten 2021 Honorees. Each woman will receive $20,000 to fund their charitable endeavors, a national platform to share their stories and an opportunity to build a network that will create an even greater impact in the community they serve. Nominations close April 30.

“FOX Entertainment has built its reputation on telling diverse stories and bringing the underrepresented to the forefront,” added Suzanne Sullivan, EVP of Ad Sales for FOX Entertainment. “The characters and programming that air on FOX introduce perspectives and lifestyles that are not often seen in media and give a voice to those who are excluded from the conversation. 9-1-1 is the perfect series to align this custom content, and we’re proud to partner with L’Oréal Paris to help celebrate female first responders.”

“We are delighted to partner with FOX to further advance our mission of accurately portraying women and girls in marketing, advertising, media and entertainment, so they can see themselves as they truly are and in all their potential,” added Nadine Karp McHugh, president, SeeHer. “Now more than ever with research revealing that women are taking the brunt of the pandemic and with the majority of essential workers being female, it is crucial that we see her and celebrate all of her contributions. Programs like 9-1-1 and the real-life stories they are telling through this effort represent a great example of shining a light on authentic real-life heroes.”

Additionally, FOX will further amplify its “She’s a Hero” initiative and distribute the custom produced content celebrating the work of real-life female first responders across FOX Sports and FOX News Media.

We Speak Indie Artist

Feelgood Frequencies: Why CR Srikanth’s “Dancing in the Dark – VS Pop™” Is The Sonic Hug You Didn’t Know You Needed

Published

2 weeks ago

June 9, 2025

Music4U

If you’ve been looking for a track that feels like a warm, nostalgic hug wrapped in shimmering synths, CR Srikanth’s new single “Dancing in the Dark – VS Pop™” might be exactly what you need. It offers a beautiful balance of emotional depth and danceable energy, pulling you out of your head and into a place where you can just breathe, feel, and move. In a world that often feels overwhelming, this track delivers a sense of calm and release.

Srikanth, a US-based Indian composer and sonic storyteller, has carved out a unique musical space with his self-created genre, VS Pop™ (Very Smooth Pop). Drawing from vintage 1980s synthpop, ambient soundscapes, and cinematic orchestral touches, he’s crafted a style that feels both familiar and forward-thinking. “Dancing in the Dark” continues that evolution. It is at once intimate and expansive, polished yet deeply human.

The track features vocals from Junior Paez, whose delivery adds emotional texture to the lyrics. There’s a quiet honesty in lines like “Don’t you think you’re losing your mind again?” and “Hold on, I’ll take you a little higher tonight.” These words speak to the chaos we often feel inside, but instead of staying stuck there, the song encourages movement, connection, and hope. It is music that acknowledges the darkness but chooses to dance through it anyway.

The production is rich with shimmering arpeggiators, retro synth bass, and crisp electronic drums. It brings together nostalgia and futurism in a way that feels effortless. Imagine flickering neon lights, soft motion blur, and the kind of energy that makes you want to close your eyes and sway. It is cinematic but never overwhelming. Every layer serves the emotion at the heart of the track.

What makes “Dancing in the Dark” so appealing is how well it adapts to your mood. Whether you’re heading out for a solo night drive, setting the vibe for a weekend gathering, or simply lying on your bed in need of a reset, this song fits the moment. It never pushes too hard, but it always lands exactly where it needs to. There is something comforting about how sure of itself it feels.

CR Srikanth is not just making music for the sake of it. He is building emotional landscapes for listeners to get lost in and to find themselves again. With “Dancing in the Dark – VS Pop™,” he offers more than just a catchy tune. He gives us space to reflect, to feel seen, and to find joy in the act of simply moving forward. So press play, turn it up, and let yourself be lifted. This one’s for the heart, the soul, and the feet.