We Speak Indie Artist
J. Hoard Shares Captivating New Track “Devil Is A Liar”
J. Hoard, the multitalented artist hailing from New York City, has once again graced us with his eclectic musicality in his latest single, “Devil Is A Liar”. With a remarkable ability to seamlessly blend genres and convey vivid songwriting, J. Hoard has solidified himself as a sought-after collaborator, working with esteemed artists like Black Coffee, Chance the Rapper and Brasstracks.
In “Devil Is A Liar”, J. Hoard sheds light on the struggles faced by artists within the industry. The track immediately demands attention as his phenomenal voice takes center stage, showcasing his masterful vocal production skills. Despite its minimal production, J. Hoard captivates listeners through a dynamic vocal arrangement, enveloping them in lush harmonies that leave a lasting impression.
Reflecting on the creation of the track, J. Hoard shares that it stemmed from conversations he had with fellow musicians in May 2020. These discussions revolved around the challenges of speaking up as artists in an ever-changing and bewildering industry. It was from these exchanges that he concluded, “the devil is a liar”. In this context, the term “devil” represents anything that diminishes one’s sense of place, belonging, and self.
As we eagerly await more music from J. Hoard in the coming months, it is evident that he will continue to push the boundaries of what it means to be an artist in today’s music industry. His extraordinary vocal prowess, relentless dedication to his craft and his unwavering commitment to delivering powerful messages through his music solidify his position as a force to be reckoned with.
Aaron makes music about meaningful topics that rocks and grooves – and sometimes it even skanks on a rock steady beat!
His new song ‘Geeks’ has been released on all major music platforms on November 15th. It is an anthem for the heroes of the digital age: computer nerds, also known as geeks. It is driven by an off-beat ska guitar, a sticky bass line and a groovy brass section. The icing on the cake is a jazzy saxophone solo.
“I have always loved Ska, I even saw the Specials, the Selecter and Madness live in their heydays”, says Aaron. “I chose the topic although I am not a geek myself, but I have a lot of sympathy for them. Geeks are often frowned upon because they can be socially awkward, but they are the ones who are building a better world. So I think they deserve an anthem.”
The music video is mostly made up of typography, minimalistic ASCII graphics and heavily pixelated images – it surely looks geeky! Watch it here:
Aaron writes catchy songs that are made for people who like meaningful, uplifting topics and guitar-driven, hand-made sounds. His musical journey started young but it wasn’t until he discovered Bitcoin and became so invested in it that he used music to express his new found joy.
“It’s mostly rock music, with excursions into funk, soul and other styles I grew up with. In general, it’s guitar-driven and hand-made, often with a punkish energy and beatlesque harmonies. What all my songs have in common are meaningful lyrics about being in the here and now, about transforming disturbing emotions into wisdom, about being in the flow, things like that.” says Aaron in an interview.
“I have always been making music and writing songs, starting with a punk rock band when I was 15. However, I never saw it as a career. I played in several bands in my teenage years and my early twenties, but after my media studies in Berlin and Rio de Janeiro I focused on other things. I first worked in TV production and then founded one of the first Internet agencies in Germany. I discovered Bitcoin in 2011 and became fascinated by it. I wrote five books about it, made lots of promotional videos and educational series for Bitcoin and blockchain companies, and organised events. I even wrote some songs about Bitcoin, which became quite popular in the community, like my Reggaeton about the Bitcoin Beach in El Salvador. People always liked that my songs are catchy and provocative. It was by the end of 2023 that I decided to go full in on music. It’s what I enjoy the most, so now I want to fully follow my passion.”
Since May 2024, his songs have been streamed more than 250,000 times on Spotify and his music videos have been viewed more than 350,000 times on YouTube.
Read more about Aaron King: http://aaron-koenig.net/press/
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