We Speak Indie Artist
Jaja Morph Connects With His Roots On Catchy New Single “My Way”
Jaja Morph is a rising star on the music scene whose journey as a rapper and music artist began during the 2020 lockdown period. Hailing from south London, UK, Jaja Morph is of mixed heritage, with a Nigerian father and a Jamaican, Scottish and Chinese mother. His unique blend of cultural influences is evident in his music, and his distinctive, flavourful sound has earned him a fast-growing fanbase and support from the likes of BBC Introducing.
Jaja Morph has no plans of slowing down anytime soon and has just unveiled his new single, “My Way”. Tapping into his Nigerian heritage while also maintaining a UK sound, the Afrobeats track is an undeniable earworm and perfect for the summer season. The track showcases Jaja Morph’s melodic rap flow and is infused with memorable melodies and a huge, infectious hook that will be etched in everyone’s head after one listen. In line with the style of the song and its theme of connecting with one’s roots, the accompanying music video (directed by Aboyi Films) was filmed across Nigeria – Banana Island, Lagos, Port Harcourt and Abuja.
Elaborating further, Jaja Morph says, “‘My Way’ is about the journey you take to connect, whether that be with a loved one, friends or your roots. I created the track through a beat that was sent to me and recorded the track before taking a trip to Nigeria to connect with my roots and family. We were fortunate enough to shoot the video in various locations across the country.” “My Way” is available to buy/stream now on all platforms: https://lnk.to/JajaMorphMyWay.
Keep up to date with the latest from Jaja Morph:
North London’s 4t9 isn’t just stepping into the UK rap scene – he’s kicking the door wide open with his debut single, “Freedom”. Blending hard-hitting drill beats with motivational lyricism, 4t9’s arrival feels bold, intentional, and impossible to ignore. While drill music often leans on themes of street life and bravado, “Freedom” carves out its own lane, focusing on self-belief, focus, and determination.
From the opening bars, 4t9’s delivery is sharp and direct. His tone carries a hunger that feels authentic, as he weaves between gritty observations and personal affirmations. The hook – “It’s been about freedom, it’s been about racks” – becomes a powerful mantra, embodying 4t9’s belief in chasing success on his own terms. There’s no reliance on empty bravado here; instead, 4t9 taps into the mindset of someone who’s faced challenges but refuses to let them define his path.
His verses showcase a knack for clever wordplay. Lines like “In Paris riding the metro / I’ve been wavy from the get-go / I still compete and I get gold / That’s the 9 on me like Crespo” highlight his ability to blend cultural references with sharp storytelling. He paints pictures of grind and grit, but it’s always laced with a forward-thinking attitude.
The track’s production matches this energy, with a brooding instrumental that balances dark, rolling basslines with crisp percussion. It’s the kind of beat that demands attention, creating the perfect backdrop for 4t9’s powerful delivery. Meanwhile, the track’s structure keeps momentum high, with the hook acting as a grounding point that ties the themes together.
Adding to the track’s impact is its visually striking music video, directed by ODXC. The visuals mirror the song’s intensity, capturing 4t9’s commanding presence as he delivers each bar with conviction. The sleek visuals, combined with the track’s unrelenting energy, make “Freedom” feel like a real statement piece.
With this debut release, 4t9 shows he’s not here to follow trends – he’s here to create his own lane. His blend of raw authenticity, sharp lyricism, and motivational energy makes this debut impossible to overlook. If “Freedom” is just the starting point, there’s no telling how far 4t9’s ambition will take him.
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