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LUCASFILM TEAMS UP WITH SIX MAJOR BRANDS TO LAUNCH GLOBAL PROMOTIONAL CAMPAIGN IN SUPPORT OF “SOLO: A STAR WARS STORY” DENNY’S, ESURANCE, GENERAL MILLS, NISSAN, SOLO CUP AND SYMANTEC JOIN THE WORLDWIDE INITIATIVE

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Lucasfilm announced today that they are joining forces with six of the world’s most well-known brands—Denny’s, Esurance, General Mills, Nissan, SOLO Cup and Symantec—for the launch of an extensive worldwide promotional campaign in support of “Solo: A Star Wars Story,”opening on May 25. 
 
“Our six promotional partners for ‘Solo: a Star Wars Story’ have done a fantastic job developing first-class, innovative campaigns in support of the film,” says Lylle Breier, Sr. Vice President, Global Marketing Partnerships, Walt Disney Studios. “We are excited to share the compelling experiences and relevant activations that our partners have created for our fans.”
 
DENNY’S CORPORATION
Denny’s is one of America’s largest full-service family restaurant chains, currently operating over 1,700 franchised, licensed and company-owned restaurants across the United States, Canada, Puerto Rico, New Zealand, Mexico, Costa Rica, Dominican Republic, Honduras, Guam, the United Arab Emirates, Curaçao, El Salvador, the Philippines, Guatemala and the United Kingdom. For further information on Denny’s, including news releases, please visit the Denny’s website at www.dennys.com or the brand’s social channels via Facebook, Twitter, Tumblr, Instagram or YouTube.
 
ESURANCE®
Esurance, insurance for the modern world®, provides auto, homeowners, motorcycle, and renters insurance direct to consumers online and over the phone. With an easy-to-use mobile app, helpful online tools like photo claims and Coverage Counselor®, and knowledgeable experts, Esurance is the smart choice for today’s web-savvy consumer. And as a member of the Allstate family with an A+ rating from A.M. Best*, Esurance offers auto and home insurance with just a click, call, or tap away. Press releases and more information about Esurance are available at www.esurance.com
 
*Esurance Insurance Company and Esurance Property and Casualty Insurance Company have A+ u positive ratings. Esurance Insurance Company of New Jersey has an A rating. Ratings effective as of October 2017. Click here for a guide to A.M. Best’s Credit Ratings™.
 
GENERAL MILLS
General Mills is a leading global food company that serves the world by making food people love. Its brands include CheeriosAnnie’s, YoplaitNature ValleyFiber OneHäagen-DazsBetty CrockerPillsburyOld El PasoWanchai FerryYoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2017 consolidated net sales of US $15.6 billion, as well as another US $1.0 billion from its proportionate share of joint-venture net sales.
 
NISSAN
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. In calendar year 2017, the Nissan Group sold 1.59 million vehicles in the U.S., setting an all-time record. Nissan has more than 22,000 employees (including 17,000 manufacturing jobs) and four manufacturing plants in the U.S. capable of producing nearly one million vehicles annually. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S. Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010. More information on Nissan in North America and the complete line of Nissan vehicles can be found online at www.NissanUSA.com , or visit the U.S. media sites www.NissanNews.com.
 
SOLO®
Since 1936, SOLO® has inspired millions to host spontaneous gatherings celebrating food, fun and family. As the creator of the iconic Red Solo Cup, Solo offers a wide variety of tabletop solutions for all of your party needs. Visit www.solocup.com for party tips to help you SOLOBRATE good times! Solo is a registered trademark of Dart Container Corporation.
 
SYMANTEC CORPORATION
Symantec Corporation (NASDAQ: SYMC), the world’s leading cyber security company, helps organizations, governments and people secure their most important data wherever it lives. A global community of more than 50 million people and families rely on Symantec’s Norton and LifeLock product suites to protect their digital lives at home and across their devices. Symantec operates one of the world’s largest civilian cyber intelligence networks, allowing it to see and protect against the most advanced threats. For additional information on Norton, please visit www.norton.com or connect with us on FacebookTwitter and YouTube.
 
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About Lucasfilm Ltd.
Lucasfilm Ltd., a wholly-owned subsidiary of The Walt Disney Company, is a global leader in film, television and digital entertainment production. In addition to its motion-picture and television production, the company’s activities include visual effects and audio post-production, cutting-edge digital animation, interactive entertainment software, and the management of the global merchandising activities for its entertainment properties including the legendary STAR WARS and INDIANA JONES franchises. Lucasfilm Ltd. is headquartered in northern California.

Lucasfilm, the Lucasfilm logo, STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. ©2018 & TM Lucasfilm Ltd. All Rights Reserved. 

About “Solo: A Star Wars Story”
Board the Millennium Falcon and journey to a galaxy far, far away in “Solo: A Star Wars Story,” an all-new adventure with the most beloved scoundrel in the galaxy. Through a series of daring escapades deep within a dark and dangerous criminal underworld, Han Solo befriends his mighty future copilot Chewbacca and meets the notorious gambler Lando Calrissian, in a journey that will set the course of one of the Star Wars saga’s most unlikely heroes.
 
The film stars Alden Ehrenreich, Woody Harrelson, Emilia Clarke, Donald Glover, Thandie Newton, Phoebe Waller-Bridge and Paul Bettany.
 
“Solo: A Star Wars Story” opens in U.S. theaters on May 25, 2018.
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“To Love Is To Perform”: Jada Di’Larosa’s Poetic Meditation on Love, Identity, and Solitude

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On April 17, 2026, independent artist Jada Di’Larosa introduces a deeply evocative new chapter in her creative journey with the release of To Love Is To Perform. Emerging from the rich cultural undercurrent of New Orleans, Di’Larosa delivers a project that feels intimate, cinematic, and emotionally unguarded—an album that quietly lingers long after the final note fades.

Blending elements of alternative, indie, and nu-jazz, the record is less about traditional structure and more about atmosphere and emotional storytelling. It unfolds like a series of late-night reflections—soft, immersive, and deeply personal. Each track carries a sense of stillness, where restraint becomes a powerful artistic choice, allowing listeners to fully absorb the subtle complexities within her sound.

Between the Spotlight and the Shadows

Jada Di’Larosa’s artistry is shaped by a compelling dual existence. As a professional dancer and showgirl, her nights are filled with performance, light, and spectacle. Yet beyond the stage, she retreats into solitude—writing music that mirrors her introspective nature. This contrast is the emotional backbone of To Love Is To Perform, where themes of identity, vulnerability, and perception are explored with striking honesty.

Rather than presenting a polished, conventional album, Di’Larosa embraces imperfection. The project carries the raw essence of demos—unfiltered, organic, and alive. In her own words, it is “a diary” of her experiences, offering a glimpse into a world that is both quietly glamorous and deeply introspective. That authenticity gives the album its emotional weight, transforming it into something profoundly human.

Sound as Atmosphere, Silence as Language

Musically, the album is guided by minimalism and mood. Piano and violin arrangements intertwine with her haunting vocal delivery, creating a soundscape that feels almost suspended in time. Di’Larosa’s voice is uniquely her own—delicate yet assured, drifting through each composition with a poetic cadence that enhances the storytelling.

Tracks such as “showgirl” and “movie star” reflect the tension between persona and reality, while “bayou st. john” grounds the album in a sense of place and memory. The title track, “to love is to perform,” offers a philosophical lens on relationships, suggesting that love itself can be an act shaped by roles and expectations. Meanwhile, “costume” emerges as a defining moment—an exploration of identity, illusion, and the masks we wear.

Tracklist

  1. showgirl
  2. movie star
  3. bayou st. john
  4. to love is to perform
  5. candy
  6. blackbird
  7. spinster
  8. a love noir
  9. costume
  10. curtain call

A Quietly Powerful Artistic Statement

What makes To Love Is To Perform so compelling is its refusal to conform. It does not chase trends or demand attention—it invites it. The album thrives in its subtlety, rewarding listeners who are willing to slow down and engage with its emotional depth.

There is a cinematic quality throughout the record, as if each track is a scene from an unseen film—rich with symbolism, mood, and introspection. It’s an experience designed not just to be heard, but to be felt.

Defining Her Own Space

In an industry often driven by visibility and constant output, Jada Di’Larosa stands apart through intentional distance and artistic focus. She allows her work to speak on her behalf, cultivating a sense of mystery that only enhances her presence.

With To Love Is To Perform, she offers more than music—she offers perspective. It is a body of work that explores the delicate balance between who we are and who we present to the world, capturing the beauty and complexity of both.

As the release date approaches, the album positions Di’Larosa as a distinctive voice in contemporary alternative jazz—an artist unafraid to embrace vulnerability, ambiguity, and the quiet power of self-expression.

Connect with Jada Di’Larosa
Official Website: www.jadadilarosa.com
Instagram: @jada.dilarosa
Available on Spotify, Bandcamp, SoundCloud, and YouTube

For inquiries: jadadilarosa@yahoo.com

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