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Prime Society Debut Stunning New Release “Coffin”

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Prime Society, the dynamic musical ensemble that seamlessly fuse rap, R&B, soul, funk and pop, have shared their latest single, “Coffin”. Originally formed in 2021 as a rap group in Phoenix, Arizona, Prime Society have evolved into a genre-blending band that pushes the boundaries of musical expression.

Comprising Juanton Soup on keys, Infin8 as the charismatic emcee, Shyheim on vocals and visual art, and J. Reid on bass, Prime Society draw inspiration from their diverse talents and shared church upbringing. The serendipitous meeting of brothers J. Reid and Infin8 with Shy at Arizona State University, along with the revelation that Juanton was J. Reid’s neighbour, solidified the formation of the group.

Transitioning from their roots in rap, Prime Society’s melodic R&B-inspired approach gained recognition with their breakout album, The World Is Yours, featuring the single “Paradise”, which reached an impressive #2 on the DRT internet radio charts. Renowned for their electrifying live performances, including a memorable set at the 2022 Burning Man Festival, the band have set their sights on achieving the highest success in the music industry.

With “Coffin”, Prime Society invite listeners to embrace the present moment and resist the urge to dwell on life’s minutiae. The track’s infectious groove and thought-provoking lyrics will resonate with fans of artists such as Childish Gambino, Anderson .Paak, Maroon 5 and Bruno Mars, showcasing the band’s versatility and artistic vision.

Reflecting on the release of “Coffin”, Prime Society share, “Don’t waste your life overthinking the little things… or anything. We created this track from a jam session at ‘The Dojo’. The main progression was spontaneously made by J and Juan, and then Shy started to hum the lyrics. We’ve worked on ‘Coffin’ since 2022, recording seven different renditions before settling on this version you hear today.” “Coffin” is available to buy/stream now on all platforms: https://primesociety.lnk.to/Coffin.

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Feelgood Frequencies: Why CR Srikanth’s “Dancing in the Dark – VS Pop™” Is The Sonic Hug You Didn’t Know You Needed

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If you’ve been looking for a track that feels like a warm, nostalgic hug wrapped in shimmering synths, CR Srikanth’s new single “Dancing in the Dark – VS Pop™” might be exactly what you need. It offers a beautiful balance of emotional depth and danceable energy, pulling you out of your head and into a place where you can just breathe, feel, and move. In a world that often feels overwhelming, this track delivers a sense of calm and release.

Srikanth, a US-based Indian composer and sonic storyteller, has carved out a unique musical space with his self-created genre, VS Pop™ (Very Smooth Pop). Drawing from vintage 1980s synthpop, ambient soundscapes, and cinematic orchestral touches, he’s crafted a style that feels both familiar and forward-thinking. “Dancing in the Dark” continues that evolution. It is at once intimate and expansive, polished yet deeply human.

The track features vocals from Junior Paez, whose delivery adds emotional texture to the lyrics. There’s a quiet honesty in lines like “Don’t you think you’re losing your mind again?” and “Hold on, I’ll take you a little higher tonight.” These words speak to the chaos we often feel inside, but instead of staying stuck there, the song encourages movement, connection, and hope. It is music that acknowledges the darkness but chooses to dance through it anyway.

The production is rich with shimmering arpeggiators, retro synth bass, and crisp electronic drums. It brings together nostalgia and futurism in a way that feels effortless. Imagine flickering neon lights, soft motion blur, and the kind of energy that makes you want to close your eyes and sway. It is cinematic but never overwhelming. Every layer serves the emotion at the heart of the track.

What makes “Dancing in the Dark” so appealing is how well it adapts to your mood. Whether you’re heading out for a solo night drive, setting the vibe for a weekend gathering, or simply lying on your bed in need of a reset, this song fits the moment. It never pushes too hard, but it always lands exactly where it needs to. There is something comforting about how sure of itself it feels.

CR Srikanth is not just making music for the sake of it. He is building emotional landscapes for listeners to get lost in and to find themselves again. With “Dancing in the Dark – VS Pop™,” he offers more than just a catchy tune. He gives us space to reflect, to feel seen, and to find joy in the act of simply moving forward. So press play, turn it up, and let yourself be lifted. This one’s for the heart, the soul, and the feet.

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