We Speak Indie Artist
Prime Society Debut Stunning New Release “Coffin”
Prime Society, the dynamic musical ensemble that seamlessly fuse rap, R&B, soul, funk and pop, have shared their latest single, “Coffin”. Originally formed in 2021 as a rap group in Phoenix, Arizona, Prime Society have evolved into a genre-blending band that pushes the boundaries of musical expression.
Comprising Juanton Soup on keys, Infin8 as the charismatic emcee, Shyheim on vocals and visual art, and J. Reid on bass, Prime Society draw inspiration from their diverse talents and shared church upbringing. The serendipitous meeting of brothers J. Reid and Infin8 with Shy at Arizona State University, along with the revelation that Juanton was J. Reid’s neighbour, solidified the formation of the group.
Transitioning from their roots in rap, Prime Society’s melodic R&B-inspired approach gained recognition with their breakout album, The World Is Yours, featuring the single “Paradise”, which reached an impressive #2 on the DRT internet radio charts. Renowned for their electrifying live performances, including a memorable set at the 2022 Burning Man Festival, the band have set their sights on achieving the highest success in the music industry.
With “Coffin”, Prime Society invite listeners to embrace the present moment and resist the urge to dwell on life’s minutiae. The track’s infectious groove and thought-provoking lyrics will resonate with fans of artists such as Childish Gambino, Anderson .Paak, Maroon 5 and Bruno Mars, showcasing the band’s versatility and artistic vision.
Reflecting on the release of “Coffin”, Prime Society share, “Don’t waste your life overthinking the little things… or anything. We created this track from a jam session at ‘The Dojo’. The main progression was spontaneously made by J and Juan, and then Shy started to hum the lyrics. We’ve worked on ‘Coffin’ since 2022, recording seven different renditions before settling on this version you hear today.” “Coffin” is available to buy/stream now on all platforms: https://primesociety.lnk.to/Coffin.
Keep up to date with the latest from Prime Society:
Mvss’ latest single, “Fundamental,” is a bold declaration of resilience, cultural pride, and unshakable determination. Featuring Baltimore powerhouse Butch Dawson, the track captures the essence of navigating today’s challenges while holding tight to the values passed down through generations. The production, with its booming bassline and subtle melodic layers, is a perfect foundation for Mvss’ commanding delivery. His opening lines immediately draw you into his world, where survival is an art, and success feels revolutionary. “Living life, making this money might look like a miracle,” he raps, weaving personal storytelling with broader cultural reflections.
Butch Dawson’s verse adds grit and urgency, balancing Mvss’ introspection with hard-hitting truths. His intricate wordplay and raw energy amplify the song’s impact, delivering lines like, “It’s a maze, but I never stress.” Together, they craft an anthem that’s equal parts empowering and confrontational, showcasing a synergy that feels both effortless and electric. As a preview of Mvss’ upcoming EP, Revolt, “Fundamental” is a statement piece, proving that hip-hop can be both deeply personal and powerfully universal. This is music that doesn’t just entertain—it challenges, uplifts, and inspires.
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