We Speak Indie Artist
Prime Society Debut Stunning New Release “Coffin”
Prime Society, the dynamic musical ensemble that seamlessly fuse rap, R&B, soul, funk and pop, have shared their latest single, “Coffin”. Originally formed in 2021 as a rap group in Phoenix, Arizona, Prime Society have evolved into a genre-blending band that pushes the boundaries of musical expression.
Comprising Juanton Soup on keys, Infin8 as the charismatic emcee, Shyheim on vocals and visual art, and J. Reid on bass, Prime Society draw inspiration from their diverse talents and shared church upbringing. The serendipitous meeting of brothers J. Reid and Infin8 with Shy at Arizona State University, along with the revelation that Juanton was J. Reid’s neighbour, solidified the formation of the group.
Transitioning from their roots in rap, Prime Society’s melodic R&B-inspired approach gained recognition with their breakout album, The World Is Yours, featuring the single “Paradise”, which reached an impressive #2 on the DRT internet radio charts. Renowned for their electrifying live performances, including a memorable set at the 2022 Burning Man Festival, the band have set their sights on achieving the highest success in the music industry.
With “Coffin”, Prime Society invite listeners to embrace the present moment and resist the urge to dwell on life’s minutiae. The track’s infectious groove and thought-provoking lyrics will resonate with fans of artists such as Childish Gambino, Anderson .Paak, Maroon 5 and Bruno Mars, showcasing the band’s versatility and artistic vision.
Reflecting on the release of “Coffin”, Prime Society share, “Don’t waste your life overthinking the little things… or anything. We created this track from a jam session at ‘The Dojo’. The main progression was spontaneously made by J and Juan, and then Shy started to hum the lyrics. We’ve worked on ‘Coffin’ since 2022, recording seven different renditions before settling on this version you hear today.” “Coffin” is available to buy/stream now on all platforms: https://primesociety.lnk.to/Coffin.
Keep up to date with the latest from Prime Society:
North London’s 4t9 isn’t just stepping into the UK rap scene – he’s kicking the door wide open with his debut single, “Freedom”. Blending hard-hitting drill beats with motivational lyricism, 4t9’s arrival feels bold, intentional, and impossible to ignore. While drill music often leans on themes of street life and bravado, “Freedom” carves out its own lane, focusing on self-belief, focus, and determination.
From the opening bars, 4t9’s delivery is sharp and direct. His tone carries a hunger that feels authentic, as he weaves between gritty observations and personal affirmations. The hook – “It’s been about freedom, it’s been about racks” – becomes a powerful mantra, embodying 4t9’s belief in chasing success on his own terms. There’s no reliance on empty bravado here; instead, 4t9 taps into the mindset of someone who’s faced challenges but refuses to let them define his path.
His verses showcase a knack for clever wordplay. Lines like “In Paris riding the metro / I’ve been wavy from the get-go / I still compete and I get gold / That’s the 9 on me like Crespo” highlight his ability to blend cultural references with sharp storytelling. He paints pictures of grind and grit, but it’s always laced with a forward-thinking attitude.
The track’s production matches this energy, with a brooding instrumental that balances dark, rolling basslines with crisp percussion. It’s the kind of beat that demands attention, creating the perfect backdrop for 4t9’s powerful delivery. Meanwhile, the track’s structure keeps momentum high, with the hook acting as a grounding point that ties the themes together.
Adding to the track’s impact is its visually striking music video, directed by ODXC. The visuals mirror the song’s intensity, capturing 4t9’s commanding presence as he delivers each bar with conviction. The sleek visuals, combined with the track’s unrelenting energy, make “Freedom” feel like a real statement piece.
With this debut release, 4t9 shows he’s not here to follow trends – he’s here to create his own lane. His blend of raw authenticity, sharp lyricism, and motivational energy makes this debut impossible to overlook. If “Freedom” is just the starting point, there’s no telling how far 4t9’s ambition will take him.
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