We Speak Indie Artist
Rising Artist And Producer girl_irl Makes A Huge Impression On New Single “sting”
Formally a touring DJ and an ongoing producer, girl_irl is one of the many aliases of Em Perlman. Making music that they dub “industrial pop” with inspiration from their diverse roots (MENA roots with an Atlanta upbringing), girl_irl explores all aspects of today’s sonic landscape, tapping into new genres and bringing a new sound with it, as can be heard on their electrifying new single, “sting”.
Despite only arriving on the music scene last year, girl_irl has already quickly surpassed half a million streams on Spotify alone thanks to tracks such as “sinclair” and “girlboss”, and they look set to add further to this tally with new release “sting”. Infused with an infectious upbeat energy, the self-produced track is another impressive entry into their growing discography. The single is taken from their newly released EP, world champ.
Speaking further on the new release, girl_irl says, “This song came together in the span of 48 hours as another cathartic emotional release in an attempt to reclaim who girl_irl is in retaliation to ill-intended people in the music industry and in day-to-day life. Inspired by video games I used to play when I was younger and a love for the ‘underdog narrative’, it feels like it came together in perfect timing. A huge reflection on when I learned the hard way that you can be kind and also have a spine!
“I love the idea of throwing curveballs in what I make, and with this project it feels really great to have something that packs more hits right off the bat instead of something that grows with more listens. All three tracks on this project feel like very different sides of my production skills.”
“sting” and the rest of world champ are available to buy/stream now on all platforms: https://dmy.ffm.to/worldchamp.
Keep up to date with the latest from girl_irl:
Aaron makes music about meaningful topics that rocks and grooves – and sometimes it even skanks on a rock steady beat!
His new song ‘Geeks’ has been released on all major music platforms on November 15th. It is an anthem for the heroes of the digital age: computer nerds, also known as geeks. It is driven by an off-beat ska guitar, a sticky bass line and a groovy brass section. The icing on the cake is a jazzy saxophone solo.
“I have always loved Ska, I even saw the Specials, the Selecter and Madness live in their heydays”, says Aaron. “I chose the topic although I am not a geek myself, but I have a lot of sympathy for them. Geeks are often frowned upon because they can be socially awkward, but they are the ones who are building a better world. So I think they deserve an anthem.”
The music video is mostly made up of typography, minimalistic ASCII graphics and heavily pixelated images – it surely looks geeky! Watch it here:
Aaron writes catchy songs that are made for people who like meaningful, uplifting topics and guitar-driven, hand-made sounds. His musical journey started young but it wasn’t until he discovered Bitcoin and became so invested in it that he used music to express his new found joy.
“It’s mostly rock music, with excursions into funk, soul and other styles I grew up with. In general, it’s guitar-driven and hand-made, often with a punkish energy and beatlesque harmonies. What all my songs have in common are meaningful lyrics about being in the here and now, about transforming disturbing emotions into wisdom, about being in the flow, things like that.” says Aaron in an interview.
“I have always been making music and writing songs, starting with a punk rock band when I was 15. However, I never saw it as a career. I played in several bands in my teenage years and my early twenties, but after my media studies in Berlin and Rio de Janeiro I focused on other things. I first worked in TV production and then founded one of the first Internet agencies in Germany. I discovered Bitcoin in 2011 and became fascinated by it. I wrote five books about it, made lots of promotional videos and educational series for Bitcoin and blockchain companies, and organised events. I even wrote some songs about Bitcoin, which became quite popular in the community, like my Reggaeton about the Bitcoin Beach in El Salvador. People always liked that my songs are catchy and provocative. It was by the end of 2023 that I decided to go full in on music. It’s what I enjoy the most, so now I want to fully follow my passion.”
Since May 2024, his songs have been streamed more than 250,000 times on Spotify and his music videos have been viewed more than 350,000 times on YouTube.
Read more about Aaron King: http://aaron-koenig.net/press/
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