We Speak Music
Rose Devika’s ‘i take it personally’ is the Breakup Bop You Didn’t Know You Needed
Ever been told not to take things personally… and then immediately taken them personally? Welcome to the emotional rollercoaster that is Rose Devika’s latest single, “i take it personally”—an indie-pop anthem that turns romantic frustration into a high-energy, irresistible bop.
Rose, known for her poignant songwriting and knack for blending humor with heartache, has outdone herself with this one. The song’s infectious melodies and vibrant instrumentation make it the perfect soundtrack for overthinking that one text message at 2 AM. With an upbeat mix of drums, electric guitar, and even a catchy piano riff, i take it personallysounds like the kind of song you blast in your car while dramatically singing into your rearview mirror.
But beyond the fun, Rose’s songwriting taps into something deeply relatable. The song explores the struggle of being told “don’t take it personally” by someone you care about—only to spiral into the inevitable conclusion that, actually, it’s very personal.
And if you thought this was a full-band production—surprise! Rose single-handedly wrote, recorded, produced, mixed, and mastered the entire track herself. Her ability to layer instruments, arrange harmonies, and capture raw emotion in a single take proves that she’s not just an artist—she’s a sonic architect.
From Toronto to Dallas, poetry to production, Rose Devika is making waves as a one-woman creative powerhouse. If “i take it personally” is any indication of what’s next, we’re ready to take it all very, very personally.
Concrete Club have always had that thing going on where they’re pulling from post-punk and indie rock without sounding like they’re trying to prove anything. This track takes that further. The synths sit in a way that makes you listen, and there’s this rhythm that just locks in and makes you want to move without thinking about it. It’s the kind of song structure that works on you after a few listens, not just the first time through.
What I’ve noticed about Concrete Club is that they’re not interested in smoothing out the rough parts. They’ve been grinding the Manchester circuit, building an actual following, and their songs aren’t about sounding polished. They’re about real things: what it’s like living in a city, losing track of time on nights out, trying to find something that makes sense when nothing does. “People Like Us” fits right into that.
Rowetta’s featured spot here is the thing that makes it work. Her voice against Jonny Brewster’s, with Kallum Delf on guitar, Mark Demuth holding down the bass, and Jamie Butterworth on drums, it all just clicks. They brought in Jonny McGill to handle the drums on this one, and you can feel the fresh energy that brought, but it still sounds unmistakably like them.
This is a song that gets better the more you sit with it. If you’ve been sleeping on Concrete Club, this is the one to start with. Listen here.
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