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SUGS Expands His Universe with “I Ain’t Lyin’!”

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Brace yourself, Sugs is back and I Ain’t Lyin’! might be his most wildly charming release yet. The musician, illustrator, and professional mischief-maker (pronounced “sh-ugs”, yes, like that) returns with a track that is equal parts chaotic, emotional, and gloriously unpredictable.

Since his first drop in 2018, Sugs has been quietly and loudly building one of the internet’s most delightfully strange underground corners. His music is a collision of cartoonish lyricism, sharp-tongued honesty, and feelings he probably pretends he doesn’t have. Call it Alternative Rap if you want, but that barely scratches the surface. Punk, techno, pop, full-on gremlin energy — if it sparks an emotion, Sugs throws it in the blender.

With I Ain’t Lyin’!, he levels up once again. The track is playful on the surface, but its production and delivery hit with a layered intensity that only Sugs could pull off. Produced by hrcnszn with additional elements, mixing, and full sonic chaos applied by Sugs in his bedroom studio, the song is stitched together from synths, samples, distortion, VSTs, old faithful gear, and the same microphone he has been shouting his truths into since 2017.

But this is not just another single. It is the opening chapter of something bigger.

“I’ve been working on a project for a bit. It has changed shape many times but I have always been inspired by the story of Pinocchio. This song is meant as a kind of world building for the things I am going to talk about in future songs.”

Pinocchio, but make it weird, emotional, and a little chaotic. This new universe promises fantasy, misdirection, self-discovery, and enough twists to make a puppet’s head spin.

Fun, frantic, heartfelt, and bursting with imagination, I Ain’t Lyin’! is the sound of Sugs expanding his world one explosive, fantastical beat at a time. And if this is the first chapter, the rest of the story is going to be wild.

Sugs is not just releasing music. He is building a universe. And he definitely ain’t lyin’.

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Alysha Finds Faith in the Darkness on ‘Take It or Leave It’

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There’s something wonderfully provocative about writing a song about God and then dressing it in the musical equivalent of black leather, shadowy nightclubs and the occasional reference to 666.

On ‘Take It or Leave It’, London-based artist Alysha challenges the assumption that spirituality and alternative music belong in separate worlds, delivering a brooding collision of gothic electronics, new-wave tension and unapologetic self-expression.

It’s an intriguing contradiction, but one that makes considerably more sense when you consider the artist behind it. Raised on everything from church gospel and Lauryn Hill to Siouxsie & The Banshees, Alysha has never had much reason to believe that musical identity should be confined to one particular sound. Here, those seemingly opposing influences finally find a shared language.

Co-produced alongside Matt Rist, ‘Take It or Leave It’ replaces the familiar warmth of gospel with shadowy synths, electronic textures and a distinctly nocturnal atmosphere. There’s a hypnotic quality to the production, allowing gothic tension to sit comfortably alongside Alysha’s melodic instincts without sacrificing the track’s accessibility.

The most interesting element, however, isn’t simply the contrast between its sound and subject matter. It’s the way Alysha uses that contrast to question the expectations surrounding both.

Faith is often associated with a particular musical vocabulary, while gothic and alternative culture are frequently positioned as its natural opposition. Alysha appears considerably less interested in maintaining that distinction. Her decision to reference 666, a symbol traditionally associated with everything her song ostensibly celebrates the opposite of, feels deliberately mischievous.

Yet beneath the provocation, the message remains remarkably straightforward. As Alysha herself explains, it’s an alternative song about God. No elaborate justification, no attempt to soften the darker aesthetics, and certainly no suggestion that spirituality must sound a particular way to be sincere.

That confidence extends to the track’s exploration of personal boundaries. Even its title, ‘Take It or Leave It’, suggests an artist increasingly comfortable presenting herself without negotiation. Listeners are welcome to embrace the contradictions, but she isn’t particularly concerned with resolving them on anybody else’s behalf.

It’s a fitting direction for an artist whose career has already moved through R&B, alternative pop and electronic experimentation. Rather than abandoning her earlier influences, Alysha seems to be finding increasingly unexpected ways for them to coexist.

That evolution also arrives at an important moment. With October bringing her biggest live appearances yet, supporting LANY across three stadium dates in Japan and another in South Korea, Alysha is preparing to introduce her music to considerably larger audiences. Interestingly, that expanding platform hasn’t encouraged her to become more conventional. If anything, ‘Take It or Leave It’ suggests the opposite.

Ultimately, the single’s most compelling rebellion isn’t its gothic production or provocative symbolism. It’s Alysha’s refusal to accept that faith, femininity and alternative identity must exist within somebody else’s expectations.

There are plenty of artists making dark electronic music, and plenty writing about spirituality. Alysha’s achievement is making the combination feel less like a contradiction than an entirely natural expression of who she is.

After all, if faith is supposed to be personal, perhaps the music expressing it should be too.

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