We Speak Music
SUGS Expands His Universe with “I Ain’t Lyin’!”
Brace yourself, Sugs is back and I Ain’t Lyin’! might be his most wildly charming release yet. The musician, illustrator, and professional mischief-maker (pronounced “sh-ugs”, yes, like that) returns with a track that is equal parts chaotic, emotional, and gloriously unpredictable.
Since his first drop in 2018, Sugs has been quietly and loudly building one of the internet’s most delightfully strange underground corners. His music is a collision of cartoonish lyricism, sharp-tongued honesty, and feelings he probably pretends he doesn’t have. Call it Alternative Rap if you want, but that barely scratches the surface. Punk, techno, pop, full-on gremlin energy — if it sparks an emotion, Sugs throws it in the blender.
With I Ain’t Lyin’!, he levels up once again. The track is playful on the surface, but its production and delivery hit with a layered intensity that only Sugs could pull off. Produced by hrcnszn with additional elements, mixing, and full sonic chaos applied by Sugs in his bedroom studio, the song is stitched together from synths, samples, distortion, VSTs, old faithful gear, and the same microphone he has been shouting his truths into since 2017.
But this is not just another single. It is the opening chapter of something bigger.
“I’ve been working on a project for a bit. It has changed shape many times but I have always been inspired by the story of Pinocchio. This song is meant as a kind of world building for the things I am going to talk about in future songs.”
Pinocchio, but make it weird, emotional, and a little chaotic. This new universe promises fantasy, misdirection, self-discovery, and enough twists to make a puppet’s head spin.
Fun, frantic, heartfelt, and bursting with imagination, I Ain’t Lyin’! is the sound of Sugs expanding his world one explosive, fantastical beat at a time. And if this is the first chapter, the rest of the story is going to be wild.
Sugs is not just releasing music. He is building a universe. And he definitely ain’t lyin’.
The Devil’s Violinist returns!West Coast beat-boss / rhyme capo Dios Negasi finally drops the long-awaited LP, Black Violin 2. Out now via streaming courtesy of Chamber Music Ent / Reagan Era Records this edition tops the grit factor and guest roster of the 2023 first edition.
The project is named after legendary composer Niccolo Paginini (1782-1840) who was nicknamed “The Devil’s Violinist” for his supernatural ability on the instrument and adherence to wearing all black. Negasi also has a similar mastery of dark boom-bap sounds, creating some of the roughest tracks of this century.
Reagan Era Records cohort Skrillz Dior makes multiple appearances on the project and Los Angeles homies also appear including Dyverse, Killa Kali, K-Borne and Chamber Music’s Ominous also guest. However, the guest list on this project also taps a litany of mic legends including Ghostface Killah, Young Zee (Da Outsidaz), Conway The Machine, RJ Payne, Blu and Fredro Starr (Onyx).
Stream Black Violin 2: https://distrokid.com/hyperfollow/chambermusicentpresents/black-violin-2-2
Speaking on working with legends Negasi said “Ominous was dead set on topping Black Violins 1 plus I think he just likes seeing me under pressure. Of course when you are dealing with artists of this caliber, the end product takes longer to complete but I love this album!”
Additional props must be given to M-s BEATZ THE MAD KID from Colombia who produced “Black Scrolls” ft RJ Payne, Chris Scott who sprinkled keys on “Gods Wallabee Clarks” ft Ghostface Killah and “Only God Can Save You” ft Conway The Machine and finally the UK’s Too Nasty who engineered the album.
(rings in the holidays with a blast! Enlisting Onyx’s Fredro Starr for new single “Bust Back” the Dios produced banger combines two of the grittiest lyricists of the West and East coasts.
Listen to “Bust Back” ft Fredro Starr: https://youtu.be/4j0hFml5ly0?si=aBxxuYruhdjq2403
Listen to “God’s Walabee Clarks” ft Ghostface Killah: https://youtu.be/_9e-6RgHQ40?si=bXQRrDDcd9eu2O0i
Listen to “Black Scrolls” ft. RJ Payne:
Listen to “Domingre Gang” ft Young Zee:
Listen to “Only God Can Save You” ft. Conway The Machine:
More Info: https://www.instagram.com/diosnegasi/