We Speak Hip-Hop
Lil Baby Drops the “Life Of The Party (L.O.T.P)” Video as Fresh Keeps Climbing
Lil Baby is keeping the Fresh run moving. The Atlanta rapper has released the video for “Life Of The Party (L.O.T.P),” jumping from party to party in a clip directed by ILMATO, while the new album sits at the top of the Apple Music albums chart and a hometown birthday show at State Farm Arena waits on December 5.
Today, Grammy Award-winning rapper and songwriter, Lil Baby releases the music video for “Life Of The Party (L.O.T.P)”. Directed by ILMATO, the video sees Lil Baby living up to the track’s name, jumping from party to party.
“Life Of The Party (L.O.T.P)” appears on Lil Baby’s new album, FRESH, released last Friday to rave reviews. FRESH notably debuted at #1 on the Apple Music Top Albums Chart and #2 on Spotify’s Top Albums Debut Global Chart. The 17-track project includes features from Young Thug, Future and Rylo Rodriguez and features production from Metro Boomin, Pharrel Williams, London on Da Track, and more. FRESH was received to critical praise from the likes of Billboard who declared Baby “reassert[ed] his position as one of the most gifted mainstream MCs to blow up this decade.”
Yesterday, Lil Baby dropped a surprise bonus track “From The Back” Remix featuring Chris Brown. In a snippet teased across social media weeks earlier, the clip sparked overwhelming fan demand ultimately leading to the track’s official release.
Alongside the album release, Lil Baby also dropped the music video for “Mr. Do Something.” Directed by ILMATO, the video features Lil Baby riding through his old neighborhood in Atlanta, watching from the window as the neighborhood chases after him.
FRESH includes Lil Baby’s hit single “Dead Fresh”. Produced by Pharrell Williams, “Dead Fresh” has spent more than 14 weeks on the Billboard Hot 100, peaking at #18. It also recently reached #1 at Urban and Rhythmic Radio. Lil Baby first debuted the song at Louis Vuitton’s Menswear Spring-Summer 2027 show in Paris in June.
Lil Baby most recently performed “Dead Fresh” alongside a live orchestra as the musical guest on The Tonight Show Starring Jimmy Fallon, following Sunday Night Football. He also joined The New York Times’ ‘Popcast’ for an in-depth conversation on the album. Last Saturday, Lil Baby notably headlined a special live halftime performance during the Atlanta Hawks’ home game against the Brooklyn Nets. Next month, Lil Baby is set to take the stage at his upcoming birthday celebration show, Lil Baby: Fresh Prince of Atlanta on December 5th at State Farm Arena.
Last week, Lil Baby also partnered with XBOX to unveil the Gator XBOX. The one-of-a-kind creation features a playable XBOX Series X encased in its belly, complete with a chewed-up controller resting between its 60 teeth. Lil Baby made history as the first person in the world to play the Series X-BITE.
Photo Credit: Kendall Bessent
About Lil Baby
The Grammy award winning, Quality Control Music Group/Wolfpack Global Music/Motown Records rapper is one of the most dominant and critically-acclaimed names in music. With more than 30 billion global streams, the Atlanta native has become one of the most commercially successful and influential artists of his generation. His landmark album My Turn debuted at No. 1 on the Billboard 200 and became the best-selling and most-streamed album of 2020 across all genres. Since then, Lil Baby has earned multiple Billboard No. 1 albums, countless platinum-certified hits, and accolades including Apple Music’s Artist of the Year, multiple BET Awards, and a Grammy for Best Melodic Rap Performance. Last year, Lil Baby released WHAM which featured appearances from Travis Scott, 21 Savage, Future, Young Thug, and GloRilla. The project debuted at No. 1 on the Billboard 200, marking Lil Baby’s fourth No. 1 debut on the chart. Most recently, Lil Baby released “Dead Fresh.” Produced by Pharell Williams, “Dead Fresh” has already spent 12 weeks on the Billboard Hot 100, peaking at #18. Lil Baby first debuted the song at Louis Vuitton’s Menswear Spring-Summer 2027 show in Paris in June.
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Camden Malik Drops “Immediately” Video as Second Preview of 40 Acres
Camden Malik is giving listeners one more look at 40 Acres before it lands. The DMV-by-way-of-Sacramento rapper has shared “Immediately,” the album’s second offering, with a new video to go with it.
WATCH: “Immediately” on YouTube
LISTEN / PRE-SAVE: 10k.ffm.to/40acres
Today, DMV-by-way-of-Sacramento rapper Camden Malik shares new single and video “Immediately.” The new track is Malik’s second offering from his imminent new album 40 Acres, out November 5th via 10k Global and closely follows the project’s lead single, “What U On,” which dropped alongside an accompanying Nicholas Stafford Briggs-directed visual.
A mainstay in the 10k orbit since its origins, Camden Malik is a high school friend of MIKE’s that has built his own distinctive cross-coastal sound having lived between New York City and Sacramento most of his life, evident across the new project’s eleven songs. 40 Acres finds Camden breaking out with his most focused effort to date, rooted in ruthless dedication to his craft, amidst a whirlwind of life circumstances that are steeped into his lyricism. Executive produced by MIKE and SURF GANG’s Eliproperr, the project draws out self reflections on aspects of survival and personal sacrifice from his upbringing and lived experiences on both coasts. Past and present influences from each side come full circle in his cross regional sound and organic approach to seeing the music through.
The album was recorded across New York, Chicago, Baltimore and Earl Sweatshirt’s Los Angeles studio. Embracing the wider musical community that Camden is part of, 40 acres includes features from Lerado Khalil, Niontay, Cletus Strap, and Rockitneedspace, seamlessly connecting Malik with a new generation of rappers on the rise across MIKE’s 10k Global and Earl’s Tan Cressida labels. Having previously earned praise from Pitchfork “The Ones” spotlight for his track “Wit My Hands,” and collaborated with the likes of MIKE, Vic Spencer and GRIMM Doza, the new project closely follows his collaborative project with Panamera P from September, You Can’t Land A Plane Anywhere.
Pre-save 40 Acres and watch the video for “Immediately” above. Stay tuned for more from Camden Malik coming soon.
40 Acres Tracklist
Camden Malik — 40 Acres — November 5, 2026 — 10k Global
Precision
Rather Not Speak (feat. Lerado Khalil)
Do It For Nothin
Bankroll/MainHoe
Immediately
Drug Abuse (feat. Niontay)
Adjust My Lens
Slippers (feat. Cletus Strap)
What U On
No Speed Limit/Run With Me (feat. Rockitneedspace)
Thought U Would Know
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