We Speak Indie Artist
The Fur Returns With Phenomenal New Single “The Light”
Hailing from Stockholm, The Fur is an exciting artist, songwriter and producer who has been going from strength to strength since bursting on the music scene in 2021. Despite only arriving a year ago, he’s already managed to accumulate almost one million streams on Spotify alone as an independent artist, and he doesn’t appear to be slowing down anytime soon. His brand-new single, “The Light”, is out now.
“The Light” is The Fur’s seventh original release, and it arrives exactly one year after his very first single, “Americana”, was released. The style of the song takes from tropical house and Nordic dance pop, with an Ariana-like flavour added by Los Angeles-based singer Ashley Alisha. The inspirational lyrics focus on overcoming mental health struggles and searching for the light inside of us. Elaborating further, The Fur says, “Written specifically for a close friend who struggles with panic anxiety, the song encourages you as a listener to stay true to who you are, not to run away from yourself and to search inside for the light that you need.
“The song itself came to me in September 2020, and the first demos also stem from that time. We worked on it a bit during the winter of 2020, but it didn’t really lead to anything. Then this year I met with producer Sebastian Meyer, and we decided to work on some stuff together. This song ended up being the first thing we did, and I think it turned out really well.”
It’s clear The Fur is an artist to watch out for. With the track’s powerful lyrics, infectious melodies, stunning vocals and a euphoric production by The Fur and co-producer Sebastian Meyer, it has all the makings of another success for The Fur and will surely help continue his impressive rise. “The Light” is available to buy/stream now on all platforms: https://distrokid.com/hyperfollow/thefur/the-light.
Keep up to date with the latest from The Fur:
Aaron makes music about meaningful topics that rocks and grooves – and sometimes it even skanks on a rock steady beat!
His new song ‘Geeks’ has been released on all major music platforms on November 15th. It is an anthem for the heroes of the digital age: computer nerds, also known as geeks. It is driven by an off-beat ska guitar, a sticky bass line and a groovy brass section. The icing on the cake is a jazzy saxophone solo.
“I have always loved Ska, I even saw the Specials, the Selecter and Madness live in their heydays”, says Aaron. “I chose the topic although I am not a geek myself, but I have a lot of sympathy for them. Geeks are often frowned upon because they can be socially awkward, but they are the ones who are building a better world. So I think they deserve an anthem.”
The music video is mostly made up of typography, minimalistic ASCII graphics and heavily pixelated images – it surely looks geeky! Watch it here:
Aaron writes catchy songs that are made for people who like meaningful, uplifting topics and guitar-driven, hand-made sounds. His musical journey started young but it wasn’t until he discovered Bitcoin and became so invested in it that he used music to express his new found joy.
“It’s mostly rock music, with excursions into funk, soul and other styles I grew up with. In general, it’s guitar-driven and hand-made, often with a punkish energy and beatlesque harmonies. What all my songs have in common are meaningful lyrics about being in the here and now, about transforming disturbing emotions into wisdom, about being in the flow, things like that.” says Aaron in an interview.
“I have always been making music and writing songs, starting with a punk rock band when I was 15. However, I never saw it as a career. I played in several bands in my teenage years and my early twenties, but after my media studies in Berlin and Rio de Janeiro I focused on other things. I first worked in TV production and then founded one of the first Internet agencies in Germany. I discovered Bitcoin in 2011 and became fascinated by it. I wrote five books about it, made lots of promotional videos and educational series for Bitcoin and blockchain companies, and organised events. I even wrote some songs about Bitcoin, which became quite popular in the community, like my Reggaeton about the Bitcoin Beach in El Salvador. People always liked that my songs are catchy and provocative. It was by the end of 2023 that I decided to go full in on music. It’s what I enjoy the most, so now I want to fully follow my passion.”
Since May 2024, his songs have been streamed more than 250,000 times on Spotify and his music videos have been viewed more than 350,000 times on YouTube.
Read more about Aaron King: http://aaron-koenig.net/press/
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