We Speak Fashion
The Multifaceted Maven: Demi Howell’s Journey to Empowerment
Demi Howell is a force to be reckoned with. With over 25 years of experience in the beauty industry, she has evolved from a talented hairstylist and makeup artist to a visionary entrepreneur, leading multiple ventures that inspire and uplift others. Her remarkable journey is a testament to her unwavering dedication, creativity, and passion for empowering individuals to embrace their authentic selves.
A Creative Spark
Demi’s journey began behind the chair, where she honed her skills as a hairstylist and makeup artist. Her artistic flair and ability to understand her clients’ unique needs quickly earned her a loyal following. However, Demi’s creative spark soon ignited a desire to explore beyond the confines of the salon. She began to envision a more comprehensive approach to beauty, one that integrated creativity, strategy, and personal growth.
The Birth of Demi Howell & Co.
Demi Howell & Co. was born out of Demi’s desire to help others elevate themselves through both creativity and strategy. This innovative company offers a range of services designed to empower entrepreneurs and businesses. From The Idea Incubator, which brings concepts to life, to The Style Suite, focusing on personal style and beauty consultations, Demi’s expertise guides clients toward transformative growth.
Reputation Rescue, another facet of Demi Howell & Co., helps brands and individuals navigate public relations challenges, turning potential crises into opportunities for growth. Demi’s unique approach has earned her a reputation as a trusted advisor and creative problem solver.

A Beauty Revolution
Demi’s passion for beauty led her to create Demi Howell Beauty, a cosmetics brand rooted in the belief that beauty should celebrate diversity and enhance natural features. Despite facing trademark challenges, Demi refused to give up. Instead, she reinvented and reinvigorated the brand, which is now poised for a major relaunch.
Demi Howell Beauty’s iconic “Girl Bye” lip gloss and top-selling concealers have made a lasting impact on the industry. However, Demi’s true triumph lies in empowering individuals to feel beautiful in their own skin.
Soft Boss: Embracing Feminine Power
Demi’s latest venture, Soft Boss, is a podcast and community dedicated to helping women in leadership embrace their feminine and masculine energy. In a world that often pits strength against softness, Soft Boss provides a safe space for women to harness their natural essence while confidently wielding their power.
The WISER Process: A Path to Balance
Demi’s own journey has taught her the importance of balance and self-care. She developed the WISER process to help entrepreneurs achieve their goals without sacrificing their peace. This holistic approach prioritizes well-being, intentional decision-making, and boundary-setting, empowering individuals to thrive in all areas of life.
A Legacy of Empowerment
Throughout her remarkable journey, Demi has received recognition and accolades, including the Top 50 “Better Business Practice Award” from American Salon and features in Forbes, Womenpreneur, and Geaux Queen. Yet, her greatest reward remains the impact she’s made on others – helping them develop a brand, guiding them through beauty transformations, or simply showing them that success can be redefined on their own terms.
Demi Howell’s story is a testament to the power of creativity, resilience, and determination. As a multifaceted maven, she continues to inspire and empower others, leaving an indelible mark on the beauty industry and beyond.
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L’Oréal Powers Past the Beauty Market: €35.33 Billion in Nine Months as Salon and Derm Brands Lead
The world’s largest beauty company is growing faster than the market it leads. L’Oréal reported sales of €35.33 billion for the first nine months of 2026, up 6.9% like-for-like and 7.7% as reported, in a statement released on October 22. Third-quarter sales reached €11.56 billion, up 7.2% like-for-like.
CEO Nicolas Hieronimus called it “an exceptional third quarter,” saying the global beauty market “once again proved its resilience” and that L’Oréal “continued to significantly outpace it” — company commentary put the wider market’s growth at roughly 5% for the quarter.
The quarter’s heavy lifting came from the group’s two professional-facing divisions. Professional Products — home to Kérastase, Redken and L’Oréal Professionnel — sold €1,469.1 million in Q3, up 12.1% like-for-like, while Dermatological Beauty (La Roche-Posay, CeraVe, SkinCeuticals) sold €1,871.6 million, up 12.2%. L’Oréal Luxe added €4,176.6 million (+6.4%) and Consumer Products €4,044.3 million (+4.3%), as fragrances and haircare drove growth, skincare continued to accelerate, and e-commerce sales grew around 17% — well ahead of the online beauty market.
The brand highlights told the same story. Kérastase grew double-digit, powered by Gloss Absolu, Genesis and Chronologiste; La Roche-Posay launched Mela B3 Double-Dose and Anthelios UV Air; Yves Saint Laurent’s Libre and MYSLF fragrances grew double-digit; and the newly acquired fragrance house Creed performed strongly.
Regionally, SAPMENA-SSA was the standout at +19.2% like-for-like, followed by Europe at +9.9% and North Asia at +7.8%; North America grew 2.2% (5.6% adjusted), and Latin America was the only region to decline, down 1.0%. During the period L’Oréal also closed its acquisition of a majority stake in Innovist, a digital-first Indian personal care house of brands — a results statement that underlines a simple point: at €35 billion in nine months, L’Oréal is not just leading the beauty business, it is widening the gap.
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