We Speak Indie Artist
USUALLY MODEST Reveals Infectious New Single “Rude”
Rising artist USUALLY MODEST has returned with his brand-new single, “Rude”. Based in Switzerland with Ukrainian roots, USUALLY MODEST has been going from strength to strength since bursting on the scene in 2020 with a series of well-received genre-spanning singles. And he looks set to build on his momentum with latest release “Rude”.
The track packs a punch and stands out with its infectious melodies and anthemic hook. Fusing pop-punk and hip-hop/rap, USUALLY MODEST’s versatility and appreciation for various genres result in a song with huge appeal that sounds dynamic and fresh and has all the right ingredients to be another success for the rising star. Speaking further on the new release, USUALLY MODEST says, “‘Rude’ embodies freedom to me. It’s a song that energises you and makes you forget about everything going on around you.
“In today’s time everyone’s expectations, including even the ones we set ourselves, are so high and unrealistic sometimes, especially with social media. We’re always in a hurry trying to do a thousand things that we forget to just be in the moment again. After Covid nothing has been the same. We all went through it and yet we have become more distant and impatient. It’s like a cycle. ‘Oh you’re rude to me? Alright. I’m more rude to the next one!’ It’s just unhealthy. ‘Rude’ is kind of the antidote for all of that if you ask me.”
“Rude” is available to buy/stream now on all platforms: https://ampl.ink/usuallymodest.
Keep up to date with the latest from USUALLY MODEST:
Aaron makes music about meaningful topics that rocks and grooves – and sometimes it even skanks on a rock steady beat!
His new song ‘Geeks’ has been released on all major music platforms on November 15th. It is an anthem for the heroes of the digital age: computer nerds, also known as geeks. It is driven by an off-beat ska guitar, a sticky bass line and a groovy brass section. The icing on the cake is a jazzy saxophone solo.
“I have always loved Ska, I even saw the Specials, the Selecter and Madness live in their heydays”, says Aaron. “I chose the topic although I am not a geek myself, but I have a lot of sympathy for them. Geeks are often frowned upon because they can be socially awkward, but they are the ones who are building a better world. So I think they deserve an anthem.”
The music video is mostly made up of typography, minimalistic ASCII graphics and heavily pixelated images – it surely looks geeky! Watch it here:
Aaron writes catchy songs that are made for people who like meaningful, uplifting topics and guitar-driven, hand-made sounds. His musical journey started young but it wasn’t until he discovered Bitcoin and became so invested in it that he used music to express his new found joy.
“It’s mostly rock music, with excursions into funk, soul and other styles I grew up with. In general, it’s guitar-driven and hand-made, often with a punkish energy and beatlesque harmonies. What all my songs have in common are meaningful lyrics about being in the here and now, about transforming disturbing emotions into wisdom, about being in the flow, things like that.” says Aaron in an interview.
“I have always been making music and writing songs, starting with a punk rock band when I was 15. However, I never saw it as a career. I played in several bands in my teenage years and my early twenties, but after my media studies in Berlin and Rio de Janeiro I focused on other things. I first worked in TV production and then founded one of the first Internet agencies in Germany. I discovered Bitcoin in 2011 and became fascinated by it. I wrote five books about it, made lots of promotional videos and educational series for Bitcoin and blockchain companies, and organised events. I even wrote some songs about Bitcoin, which became quite popular in the community, like my Reggaeton about the Bitcoin Beach in El Salvador. People always liked that my songs are catchy and provocative. It was by the end of 2023 that I decided to go full in on music. It’s what I enjoy the most, so now I want to fully follow my passion.”
Since May 2024, his songs have been streamed more than 250,000 times on Spotify and his music videos have been viewed more than 350,000 times on YouTube.
Read more about Aaron King: http://aaron-koenig.net/press/
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