We Speak Music
Veronica D’Souza emerges from the fashion world with debut single
“Masterfully melds sensations of impatience, passion, dread, and hope”- The Line Of Best Fit
“Her unique sound authentically reflects emotional depth, lush harmonies, and a courageous commitment to change.”- Wonderland Magazine
Veronica D’Souza is an Indian/East African/Danish independent producer and songwriter, with a feminist, multicultural and artistic approach to music and the world. “Just Because a Crush” explores the encounter between two people with a fragile mind, and with its catchy hooks, visual production and Veronica’s vocals, the debut single glides effortlessly over a pulsating rhythm of hypnotic beats and caring lyrics.
“Just Because a Crush” is the first single from Veronica D’Souza’s upcoming album, and it was produced by Veronica herself and mixed by Jorge Elbrecht, who is known for his work with, among others, Sky Ferreira, Caroline Polachek and Weyes Blood. Veronica contacted Jorge Elbrecht a year ago, and he immediately fell in love with her sound and has since mixed the rest of the album.
Veronica D’Souza lives in Copenhagen and she personifies fearless creativity and a genre-defining approach. In addition to her music, she is also recognized for her great work as an entrepreneur, activist, change agent and advocate for women’s rights, where her transformative influence resonates through her musical art. Veronica D’Souza’s music reflects her authentic voice of emotional depth, lush harmonies, and a courageous commitment and urge for change.
Veronica was the founder of fashion label CARCEL, which made headlines in Vogue, i-D mag, The Huffington Post and made the cover of The New York Times globally for its innovative approach to empowering women in prisons with paid employment and education through luxurious and sustainable clothes. She also founded Ruby Cup, a social enterprise dedicated to providing sustainable menstrual products to women and girls in East Africa.
Having to close down CARCEL due to Covid was a catalyst for Veronica to find her voice again in a new way and teach herself how to produce music. In line with her entrepreneurial spirit, she took the lead and spent the nights on YouTube to emerge as a self-taught and independent artist. Veronica’s music is an extension of her work promoting women’s rights and her fight for social change. There is a common thread in her messages and her way of looking at the world with an in-depth storytelling of many different layers and genres.
Built with glitchy electronics and a thick bed of yearning vocal harmonies, ‘Just Because A Crush’ is an atmospheric, genre-transcending, sincere antidote to post-covid anxiety. “If the stars don’t align, make them shine”, Veronica sings as the track sweeps over the listener with subtle, soulful life-affirming moods, reminding the listener that even if things don’t go to plan in life, that you can still make something beautiful out of it.
The visual part of Veronica D’Souza symbolizes the sensuality of connecting with nature and fire to breathe in instability and find power and strength. The press pictures are therefore photographed at Ordrup Næs – Veronica’s favorite place to breathe and connect with nature.
Today we are talking about standout stories, there’s no story more inspirational than that of Philly artist; Kir. You may recognize his motto and brand #LONGLIVEBRAND & #DABRAND. From humble beginnings on the block to lighting up the Billboard charts, Kir’s transformational journey is nothing short of extraordinary.
Rapper & label owner, Kir has performed at shows with Lil Uzi, Meek Mill, Torey Lanez as well as festivals that included Rod Wave, Money bagg Yo and more! Born and raised in a neighborhood where dreams often get overshadowed by the harsh realities of life, Kir always had a spark of talent that set him apart. His early days were spent freestyling on street corners, where his raw and authentic lyrics began to capture the attention of his peers. As stated in one of his most recent uploads Big Facts Ft Yaya Flawless (Philly rapper and tv personality), “I’m out here giving them facts.” What started as a way to express himself and cope with his surroundings quickly became a passionate pursuit of a career in music. Kir’s relentless drive and unwavering belief in his craft pushed him to keep creating, even when the odds seemed stacked against him in ways he never wanted to imagine.
His breakthrough came when he decided to take a leap of faith and share his music on social media platforms. Many people caught on when he dropped “In Due Time” now standing with over a million organic streams and even more YouTube views. With each upload, his following grew, and his unique sound resonated with listeners far beyond his block. Kir’s authenticity and relatability struck extreme interest with fans, earning him a dedicated fanbase that believed in his potential. It wasn’t long before his tracks started gaining traction, and the industry began to take notice. Record labels reached out, collaborations were proposed, and Kir realized that his dream was turning into reality.
Today, Kir is not just another Philly artist but a force to be reckoned with in the music industry. His songs, which reflect his journey and the struggles he has overcome, have made their way to the Billboard charts, a testament to his talent and perseverance. But more than the fame and the accolades, Kir remains grounded, using his platform to inspire others to chase their dreams, no matter where they start. His story from the block to the Billboard is a powerful reminder that with hard work, dedication, and a little bit of faith, anything is possible.
Make sure you keep an eye and ear on this artist as he’s moving fast and creating music that we need to hear more of. Whether you see him driving foreign cars or performing his dad duties just know that his music and story is always in the mix and growing. As Kir says “You can’t stop what’s already written for you.” Check out Kir on social media and all streaming platforms — especially YouTube.
Day 1’s may remember: https://www.youtube.com/watch?v=SY8Fd3d4v-E&list=OLAK5uy_nv5dLMYmLI6d3u092BIp7DoOH_8A6Ce6k
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