We Speak Fashion
Vittoria Ceretti Fronts Gucci’s ‘Beauty and the Bag’ With the Jetset GG Marmont
Gucci has handed one of its most recognizable campaigns to one of its most recognizable faces. This month the house unveiled the latest chapter of Beauty and the Bag, starring Italian supermodel Vittoria Ceretti with the new Jetset GG Marmont, photographed by Mert and Marcus. Released through October, the fall-winter 2026 images show Ceretti in an all-white palette that extends from her structured white coat to the bag itself, keeping every eye on the Jetset’s shape, quilting and gold hardware.
The Jetset is a new interpretation of the GG Marmont, retaining the archival Double G — a house emblem dating to the 1970s and drawn from founder Guccio Gucci’s initials — paired with the signature Web stripe across a softer construction. Ceretti follows a heavyweight line of campaign predecessors: Kate Moss fronted the chapter with the Borsetto, Emily Ratajkowski carried the Giglio, and global brand ambassador NINGNING of aespa took on the Paparazzo. Under creative director Demna, the series explores the bond between a woman and her handbag, and Ceretti’s cool, direct stare gives this chapter its edge.
Gucci knows exactly what it has in her. Ceretti previously starred in the house’s fall 2023 campaign, and her relationship with Italian luxury runs deep. This year she was also appointed a Giorgio Armani global makeup ambassador, fronting Armani Beauty’s Mare summer 2026 campaign along the Italian coast.
October underlined her versatility at both ends of the fashion business. Days around the Gucci launch, she was in Los Angeles walking the Victoria’s Secret Fashion Show 2026 on October 18 in an all-white look, trading campaign stillness for live runway spectacle. Brescia-born and a fixture of the industry’s top tier for a decade, Ceretti remains the model houses call when a single image has to carry a whole season — and this fall, Gucci’s most famous bag is riding on exactly that.
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Devyn Garcia continued one of fashion’s most consistent runway runs on October 18, walking the Victoria’s Secret Fashion Show for the third consecutive year at Sony Pictures Studios in Los Angeles. The Miami Beach native hit the runway in a neon green ensemble with oversized shimmering wings, one of the boldest looks of the night, in a cast that mixed returning veterans with a new generation of faces.
Garcia’s relationship with the brand is the foundation of her career. Born and raised in Miami Beach, the daughter of a Cuban-American father and a former model mother, she began working in late 2019 and started modeling consistently for Victoria’s Secret almost immediately. She became a brand ambassador in 2021, years before the runway show itself returned, and when it did, she was ready: she made her Victoria’s Secret runway debut in 2024 and has walked every edition since.
Her high-fashion credentials stand on their own. During the spring 2022 season, Garcia walked for Gabriela Hearst, Brandon Maxwell, Altuzarra, Chloé and Jacquemus, and Vogue named her one of the season’s ten breakout models. Her cover résumé includes i-D, T: The New York Times Style Magazine, Vogue México y Latinoamérica, Vogue España, Vogue Germany, Harper’s Bazaar and Porter. She is represented by DNA Models in New York and sits on Models.com’s Top 50 list; in 2025 she was named to the BoF 500, the index of people shaping the global fashion industry.
This year added another milestone off the Victoria’s Secret runway: Garcia made her Met Gala debut in 2026 wearing a custom Michael Kors gown, a step that places her firmly in fashion’s top tier of red-carpet names.
What sets Garcia apart is range. She moves between commercial campaigns for one of the world’s biggest lingerie brands and editorials for its most respected magazines without treating either as a step down, and her third straight Victoria’s Secret walk showed exactly why brands keep calling. For a model who built her career city by city and cover by cover, the Los Angeles runway was not a comeback or a debut. It was a confirmation.
Barbara Palvin Returns to the Victoria’s Secret Runway Six Weeks After Welcoming Her DaughterPrecious Lee Returns to the Victoria’s Secret Runway in Black and CrystalAshley Graham Completes a Third Straight Victoria’s Secret Run in Flower Wings
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