The Weeknd has ended his partnership with H&M over an advertisement labeled by many as racially insensitive.The retailer sparked backlash after depicting a black child model in a sweatshirt that read “Coolest Monkey in the Jungle,” prompting the hip-hop artist to release a statement of his own condemning H&M’s choice.
“woke up this morning shocked and embarrassed by this photo,” The Weeknd tweeted. “i’m deeply offended and will not be working with @hm anymore…”
In a statement obtained by E! News, H&M Media Relations apologized for the advertisement as well as the product: “We understand that many people are upset about the image. We, who work at H&M, can only agree. We are deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we have not only removed the image from our channels, but also the garment from our product offering globally.”
woke up this morning shocked and embarrassed by this photo. i’m deeply offended and will not be working with @hmanymore…
“It is obvious that our routines have not been followed properly,” H&M concluded. “This is without any doubt. We will thoroughly investigate why this happened to prevent this type of mistake from happening again.”As of now, the sweater is still available online but the photo of the model has been removed.
The Weeknd worked with H&M on two different collaborations, and his latest clothing collection was released last September. It’s currently unclear if and when the recording artist’s products will be removed from H&M stores.
Other celebrities that have commented on H&M’s advertisement include Questlove and Sean “Diddy” Combs.”I’m sure the apologies are a coming,” Questlove, who performs with The Roots, wrote on Instagram. “And the ads will be pulled. I’m certain there will Be media fixers and whatnot and maybe a grand gesture like a donation to some charity (donations under these circumstances are the corporate version #SomeOfMyBestFriendsAre move if there ever was one) all this tells me about @HM is that the seats in the boardroom lack something…wanna take a guess?”
Diddy shared a reimagined version of the sweater that read “Coolest King in the World,” adding, “Put some respect on it!! When you look at us make sure you see royalty and super natural God sent glory!! Anything else is disrespectful.”
New 22-minute documentary short follows Micky Angelo Petrillo after transitioning at 59, with the acclaimed POSE star helping bring his story to the screen
FOR IMMEDIATE RELEASE — NEW YORK: The official trailer for CALL ME MICKY, a new documentary short Executive Produced by acclaimed POSE star Dominique Jackson and directed by Andrew Rasmussen, has been released on YouTube ahead of the film’s upcoming festival run.
The 22-minute documentary follows Micky Angelo Petrillo, a larger-than-life New Jersey native who transitioned at 59 and is now discovering what comes next.
Rather than presenting transition as the conclusion of Petrillo’s story, CALL ME MICKY focuses on the life unfolding afterward — through Pride celebrations, open mics, friendships, storytelling and Petrillo’s increasingly public embrace of the man he fought decades to become.
Jackson also appears in the film, joining Petrillo for an intimate on-camera conversation about identity, visibility and what it means to finally live openly as yourself.
Internationally recognized for her commanding portrayal of Elektra on FX’s groundbreaking series POSE, Jackson is an actress, model, activist and producer who also served as an Executive Producer of the acclaimed documentary I’M YOUR VENUS, which premiered at the Tribeca Festival.
Petrillo is the author of the memoir Walking the Earth: First as a Woman, Then a Man.
While CALL ME MICKY captures one chapter of Petrillo’s much larger story, the film offers an intimate portrait of a man discovering that becoming yourself is not the ending — it may only be the beginning.
CALL ME MICKY is produced by CARDINAL, a New York City–based creative production company, and directed by CARDINAL co-founder Andrew Rasmussen.
The film begins its festival run this fall, with additional screenings and festival announcements forthcoming.
