We Speak Indie Artist
Ashlee Keyton Debuts Powerful New Single “I Won’t Ever Call You”
Ashlee Keyton has unveiled his stunning new single, “I Won’t Ever Call You”. The rising artist from Atlanta has been dazzling us for a few years now with a series of impressive releases, and this latest release is no different. Arriving alongside a cinematic self-directed music video, the track is Ashlee’s second release of 2022 following “Please Believe Me”, and it looks set to continue his rise in the music scene as it becomes increasingly clear with each release that he is one to watch and has a huge future ahead.
“I Won’t Ever Call You” stands out immediately thanks to Ashlee’s powerful and soulful vocal performance. The track is enhanced further by its subject matter and Ashlee’s meaningful lyrics about letting go and overcoming. It’s a song that will no doubt inspire and motivate listeners. Elaborating further, Ashlee says, “This song was such a learning experience for me. It started with just me and my friends looking through some inspiration for a nice guitar instrumental. Then I had my good friend Jawaun Lang lay down some guitar chords and some nice chill melodies. Then, the concept started coming to me.
“‘I Won’t Ever Call You’ is a statement that goes to anyone that I need to let go of – my addictions, the negative thoughts that meet me in the late night hours. I wanted to give people a look into my process of letting go of painful situations and the battle of overcoming depression and reaching the one true God who is my help in these times. I just hope this blesses others like it blesses me.”
“I Won’t Ever Call You” is available to buy/stream now on all platforms: https://ashleekeyton.lnk.to/iwontevercallyou.
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Artist Prymrr returns tomorrow, October 6, 2026, with her powerful new single "Sick Of It," accompanied by an official music video that brings the song's themes of frustration, intensity, and breaking free. "Sick Of It" captures the feeling of reaching a breaking point and finally refusing to hold back. With an emotionally charged sound and Prymrr's unmistakable energy, the track transforms frustration into empowerment an anthem for anyone who has ever reached the point of saying, enough is enough.
The official music video takes a cinematic and immersive approach, utilizing a one-shot filming style inspired by the visual intensity and continuous-shot storytelling of Netflix's Adolescence. The uninterrupted camera movement creates an intimate, immediate experience, drawing viewers directly into Prymrr's world as the story unfolds. Visually, the video establishes a distinctive atmosphere through a black-and-white foundation, subtle muted earthy tones, and carefully placed pops of red. The restrained palette creates a raw, moody aesthetic, while the flashes of red heighten the emotion and intensity of key moments.
The release will also be followed by a special dance concept video, coming soon. The concept video features dancers from the hometown studio where Prymrr danced as a child, creating a meaningful full circle moment that connects her early dance roots with her evolution as an artist. The visual will also incorporate dancers from the studio, adding a personal touch and nod to the place where her journey began.
Choreographed by Dez Penn, the dance concept transforms "Sick Of It" into movement, using choreography to express the song's themes of tension, frustration, strength, and release. Bringing together dancers from Prymrr's hometown studio Penn Point Dance Academy makes the project especially personal, celebrating the foundation that helped shape her as a performer.
Together, the song, official music video, and upcoming dance concept present different sides of the same story: reaching your limit, confronting what has been holding you back, and just finding the strength. "Sick Of It" is about that moment when you stop explaining yourself and realize you've had enough," says Prymrr. "It's taking everything you've been holding in and finally letting it out."
"Sick Of It" and the official music video are out October 6, 2026, on all major streaming platforms and YouTube. The dance concept video is coming soon.
About Prymrr
Prymrr is an artist known for her bold presence, fearless creativity, and emotionally direct approach to music and performance. Drawing from her background in dance and her evolving musical identity, she continues to create work that blends intensity, vulnerability, and individuality.
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