We Speak Fashion
Freedom Through Fashion – Inside Out Clothing Project.
“Second chances are not given to make things right, but to prove that we can do better even after we fall.”
The moment you stand up against adversity, you become a winner. It requires courage, mental willpower, and strength to be the change you wish to see. Meaningful relationships also help foster our trajectory, dreams, and aspirations. The community’s unwavering support makes initiatives like the Inside Out Clothing Project a reality. Greg McKenzie founded this project as the UK’s first clothing brand, created and designed by young ex-offenders. It provides a space for those leaving the criminal justice system to harness their creative skills, build relationships, and generate job prospects following their struggles.
“The idea for the Inside Out Clothing Project emerged ten years ago, inspired by my experiences in and out of children’s homes. At 20 years old, I became the youngest black senior broadcast journalist at the BBC. I wanted to create a platform that offers hope and aspiration, which led me to establish the Inside Out Clothing Project three years ago. Since then, I have helped 30 young people. Dream big—having the right mindset is essential to instigate change,” says Greg McKenzie.
The grand opening of the Inside Out Clothing Project occurred on Saturday, November 23rd, at Westfield Stratford. Four talented designers showcased creations that represent unyielding hope transformed into triumph.
Designed by Martallus Alfred, “Life Reloaded” represents a new beginning. “I always wanted to be a music producer, which was my backup plan. While in prison, I achieved a Level 2 in Maths and English, although I didn’t particularly enjoy reading and education. There was a college on-site, and I learned new skills in a print shop that produced clothing for prisoners. After leaving prison, I connected with a hub in Croydon that helps former prisoners enrol in courses, where I learned about Inside Out. I’ve always been business-minded and didn’t want to work for anyone else, so I eventually started my clothing brand. Inside Out is fantastic for anyone leaving prison because ex-offenders rarely get a second chance. It prevents you from drowning in uncertainty,” says Martallus Alfred.
“Locked In,” founded by Chanel Pinnick, reflects a journey from being locked in to being locked on. “My logo design represents focus and self-discovery. I appreciate street art, which inspired my hand-crafted design. I chose a stencil design for the lettering; the target symbolizes focus. Joining the Inside Out Clothing Project was a tremendous opportunity. I became involved in February of this year, and as a result, they made everything seem possible. Don’t lose hope if you’re leaving the criminal justice system—be open to new possibilities,” says Chanel Pinnick.
“Rethink,” designed by Joe Wanzala, epitomizes the yin-yang quality of life. “There are two sides to everything and a grey area in life. I chose to change my life, and my design represents that we all face choices we must consider,” says Joe Wanzala.
“Cold Heart,” designed by Taschan Peart, is about survival. “It reflects my trauma. I grew up in care and was often thrust into new situations without forming connections. I experienced a lot of pain amid family unrest, but I found happiness when my family found peace. The only way I could protect myself was to feel nothing. Being numb means sacrificing good feelings for the bad, but being cold-hearted has made me a survivor. Inside Out bridges the gap between two worlds – the world no one speaks about or wants to help and the world everyone knows and speaks about, i.e. everyday life.” says Taschan Peart.
Listening to the stories of these talented designers was genuinely inspiring. They reminded me of my struggles, moments of self-doubt, and times when I felt like giving up, believing that no one cared or was paying attention. A common theme in all our experiences is the importance of mindset and the need to listen to ourselves, even during uncertain times.
The Inside Out Clothing Project equips participants with business, creative, employment, and personal development skills, helping them to “find freedom through fashion.”
All sales proceeds are returned to the community interest company, allowing the Inside Out project to continue its vital work.
Written by Natalie Robinson
We Speak Events
“Pop Couture” Redefines Fashion during NYFW: A Bold Fusion of Anime, Pop Culture, and High Fashion
Jan. 22, 2025 (New York)— Pop Couture is set to redefine the runway during New York Fashion Week with a runway show and post runway show event on Friday, February 7, 2025, presented by Studio|Couture and Plus Ultra Entertainment. This groundbreaking show spotlights the transformative influence of anime, Japanese craftsmanship, and pop culture on modern fashion, featuring visionary designers who are reshaping the industry with bold, innovative designs.
Pop Couture is a fashion revolution, blending pop culture’s bold artistry with high-fashion craftsmanship to redefine the runway. With Millennials and Gen-Z leading the charge, this event celebrates the storytelling and individuality shaping the future of media, retail, and style. More than a show, Pop Couture is a cultural and economic statement unveiling what’s next in fashion and beyond.
Meet the Designers Who Are Changing the Game
Frank Huynh | Lê Tâm (He/Him): Frank is the mastermind behind Lê Tâm, where heritage meets avant-garde fashion. Drawing deeply from his Vietnamese roots, Frank’s designs are a stunning collision of tradition and modernity, exuding elegance and artistry. Known for his meticulous attention to detail and storytelling through fabric, Frank’s creations have captivated audiences in prestigious arenas such as the Smithsonian’s Arts and Industries Building and DC Fashion Week, making him one of the most exciting designers to watch this year.
KingKitsu (He/Him): KingKitsu is rewriting the rules of fashion with their transformative, statement-making designs. Known for their daring blend of regal and rebellious styles, KingKitsu creates bold looks that embrace individuality and celebrate self-expression. Their work is a perfect balance of theatrical artistry and wearable luxury, captivating audiences with every collection.
Dykemint (They/Them/He/Her): Dykemint is redefining couture with a bold mission: to create sustainable, one-of-a-kind fashion that’s equal parts chaos and beauty. Fi Black’s anime-inspired, maximalist designs break the mold of fast fashion, delivering handcrafted pieces that are as thought-provoking as they are jaw-dropping. With a commitment to size-inclusivity and sustainability, Dykemint is a rebellious force in the industry, proving that creativity knows no limits.
Aya Sakai | SAI Japan Vintage (She/Her): Aya, founder of SAI Japan Vintage, brings Japanese heritage to the forefront of modern fashion. Her designs reimagine centuries-old kimono fabrics as contemporary masterpieces, each piece telling a story of history, culture, and innovation. Aya’s work is a love letter to traditional craftsmanship and a bold statement about sustainability, earning her a place as one of fashion’s most visionary upcyclers.
Plus Ultra Entertainment (They/Them) is making its fashion debut with an anime-inspired capsule collection set to premiere at the Pop Couture runway show during New York Fashion Week. This limited-edition collection draws on the vivid energy and imaginative worlds of anime, translating them into sleek, wearable art pieces designed to captivate both pop culture and high-fashion enthusiasts.
Featured Makeup Partner
Elevating the runway looks is Yva Expressions, the featured makeup partner for Pop Couture. Renowned for its vibrant eyeshadow palettes, luxurious lip glosses, and stunning use of color, this cruelty-free and vegan brand seamlessly blends pop culture with high-quality cosmetics. With products that cater to both bold and subtle aesthetics, Yva Expressions will craft the unforgettable beauty looks that complement and elevate the fashion on the runway, embodying the show’s dedication to ethical and inclusive artistry.
Featured Jewelry Designer
TruFacebyGrace is a celebration of African heritage and Afrofuturistic vision, crafting bold, culturally inspired jewelry and fashion that bridge tradition and modernity. Drawing on the rich tapestry of African customs and craftsmanship, each piece tells a story—honoring the intricate artistry of diverse regions while embracing a forward-thinking aesthetic. This blend of heritage and innovation has captured the attention of global icons like Janet Jackson, Kelly Rowland, Zozi Tunzi and more. TruFacebyGrace has also been featured in Coming 2 America and Black Panther: Wakanda Forever. From the Oscars to the Golden Globes and Essence red carpets, the brand stands as a testament to cultural pride and its powerful connection to pop culture, redefining what it means to wear your story.
Press & Media Invitations Now Open
Members of the press/media are invited to request credentials via press@mystudiocouture.com. Seating and capacity are extremely limited.
Stay Connected
Follow Studio|Couture and Plus Ultra Entertainment on social media for updates, sneak peeks, and behind-the-scenes looks at Pop Couture.
Studio|Couture and Plus Ultra Entertainment, the event’s award winning, visionary producers, have created a platform that blends impeccable event production with a passion for highlighting emerging talent. From small to large experiences, media features and impact, their expertise ensures Pop Couture delivers an experience that rivals the biggest shows of the season.
About Studio|Couture
Studio|Couture is a premier creative agency specializing in fashion, art, and luxury event production. Renowned for its innovative approach and dedication to elevating emerging talent, Studio|Couture blends high-end aesthetics with cutting-edge storytelling to craft unforgettable experiences. From conceptual design to flawless execution, the agency is committed to pushing boundaries and redefining modern couture.
About Plus Ultra Entertainment
Plus Ultra Entertainment is an award-winning entity and inclusive nerd space dedicated to celebrating and amplifying the diverse voices within nerd, anime, cosplay, and pop culture. With a mission to creatively build community and culture, Plus Ultra Entertainment bridges the gap between fandom and artistry, crafting experiences that unite and inspire. Through its innovative productions and dedication to inclusivity, the company has become a trailblazer in highlighting the transformative power of nerd and pop culture.
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