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Ilajide Delivers A Groove-Heavy Reality Check With “BACKHAND”

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Ilajide has always been a master of rhythm, not just in the way he raps but in how he produces music that feels alive, pulsing with energy and intent. His latest single, “BACKHAND”, is another prime example of his ability to craft a sound that’s both innovative and deeply rooted in hip-hop’s essence. As the second offering from his upcoming album, Pocket Jams 2, set for release on April 20th, the track fuses elements of funk, house, and R&B, creating a groove-heavy anthem that feels as fresh as it does commanding.

From the jump, “BACKHAND” establishes itself with a beat that’s impossible to ignore. Ilajide’s production swings between silky smooth and razor-sharp, layering hypnotic basslines with crisp percussion that keeps the track moving at a steady but infectious pace. There’s a bounce to it, a natural momentum that feels effortlessly cool. This is the kind of track that demands movement, whether it’s a head nod, a two-step, or a full-out dancefloor takeover. The house and funk influences seep through in the track’s warmth, giving it a groove reminiscent of classic hip-hop party records while still carrying a modern, electronic edge.

Lyrically, Ilajide leans into his signature blend of sharp wit, casual storytelling, and effortless bravado. The hook – “Put the money in my left hand / ‘Fore you get hit with the backhand” – feels like a statement of both confidence and necessity. There’s humor in it, sure, but there’s also an undeniable truth: Ilajide is done waiting for his dues. He raps with a calm but commanding energy, making it clear that whether it’s respect, payment, or appreciation, he expects it upfront. The verses flow with a conversational ease, packed with lines that balance everyday realism with clever wordplay. When he raps, “Listen my insurance expired / Bald wheel really need a few new tires / Whip like Kit after six, Knight Rider,” it’s a perfect snapshot of his ability to turn the mundane into something memorable.

At its core, “BACKHAND” is about knowing your worth and setting boundaries. It’s a hustler’s anthem, not in the flashy, exaggerated way some rap records approach the theme, but in a way that feels grounded and genuine. Ilajide isn’t just flexing for the sake of it – he’s laying down the reality of what it means to be an artist, an entrepreneur, and a person navigating the world while making sure they don’t get taken advantage of. It’s a song about making sure people come correct, about demanding what you deserve, and doing it all while maintaining a level of effortless cool.

With Pocket Jams 2 on the horizon, “BACKHAND” serves as a perfect preview of what’s to come. Ilajide continues to push his sound forward, blurring genre lines while staying true to his Detroit roots. He’s not just making music – he’s building a sonic universe that reflects his creativity, his hustle, and his refusal to be boxed in. If this single is any indication, his upcoming project is going to be one worth keeping on repeat.

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PRYMRR BREAKS FREE WITH NEW SINGLE AND MUSIC VIDEO ‘SICK OF IT’

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Prymrr

Artist Prymrr returns tomorrow, October 6, 2026, with her powerful new single "Sick Of It," accompanied by an official music video that brings the song's themes of frustration, intensity, and breaking free. "Sick Of It" captures the feeling of reaching a breaking point and finally refusing to hold back. With an emotionally charged sound and Prymrr's unmistakable energy, the track transforms frustration into empowerment an anthem for anyone who has ever reached the point of saying, enough is enough.

The official music video takes a cinematic and immersive approach, utilizing a one-shot filming style inspired by the visual intensity and continuous-shot storytelling of Netflix's Adolescence. The uninterrupted camera movement creates an intimate, immediate experience, drawing viewers directly into Prymrr's world as the story unfolds. Visually, the video establishes a distinctive atmosphere through a black-and-white foundation, subtle muted earthy tones, and carefully placed pops of red. The restrained palette creates a raw, moody aesthetic, while the flashes of red heighten the emotion and intensity of key moments.

The release will also be followed by a special dance concept video, coming soon. The concept video features dancers from the hometown studio where Prymrr danced as a child, creating a meaningful full circle moment that connects her early dance roots with her evolution as an artist. The visual will also incorporate dancers from the studio, adding a personal touch and nod to the place where her journey began.

Choreographed by Dez Penn, the dance concept transforms "Sick Of It" into movement, using choreography to express the song's themes of tension, frustration, strength, and release. Bringing together dancers from Prymrr's hometown studio Penn Point Dance Academy makes the project especially personal, celebrating the foundation that helped shape her as a performer.

Together, the song, official music video, and upcoming dance concept present different sides of the same story: reaching your limit, confronting what has been holding you back, and just finding the strength. "Sick Of It" is about that moment when you stop explaining yourself and realize you've had enough," says Prymrr. "It's taking everything you've been holding in and finally letting it out."

"Sick Of It" and the official music video are out October 6, 2026, on all major streaming platforms and YouTube. The dance concept video is coming soon.

About Prymrr

Prymrr is an artist known for her bold presence, fearless creativity, and emotionally direct approach to music and performance. Drawing from her background in dance and her evolving musical identity, she continues to create work that blends intensity, vulnerability, and individuality.

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