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JAY-Z files trademark for ‘Jaybo’ character from ‘Story of O.J.’ music video

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He’s a not businessman, he’s a business, man.

JAY-Z is seeking to trademark Jaybo, the animated character who stars in the rapper’s “Story of O.J.” music video, according to documents obtained by the Daily News.

 The Jaybo trademark will allow JAY-Z’s company, S. Carter Enterprises, to use Jaybo for a wide range of merchandise including T-shirts, hats, mugs, tote bags, bumper stickers, candles, diaper changing mats, pocket watches and more.

One trademark request also gives JAY-Z, 48, the exclusive rights to use Jaybo in films and television series.

“The Story of O.J.”, the first video released off JAY-Z’s 2017 album “4:44,” was released on July 5, one day before the initial trademark requests were filed on July 6.

 In the video, Jaybo raps about race relations, gentrification and the importance of investing against the backdrops of cotton fields, a segregated bus and the Brooklyn Bridge.
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JAY-Z’s move to trademark Jaybo gives the rap mogul a rare opportunity to reappropriate and profit off a historically racist character.

Jaybo is a play on “Sambo,” which originates from the 1899 children’s book “The Story of Little Black Sambo,” which has widely been derided as racist.

It also affords JAY-Z a new revenue stream after it was reported in December that his music streaming service, Tidal, was losing tens of millions of dollars per year and could run out of cash in months.

“Story of O.J.” is nominated for three Grammy Awards later this month — Record of the Year, Best Rap Song and Best Music Video — in addition to JAY-Z’s five other nominations.

JAY-Z’s eight nominations makes him tied with Stevie Wonder as third most-nominated artist in Grammys history.

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Norwegian Rock Sensation Rocky Kramer: A Rising Star Blazing Across the Global Stage

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Rocky Kramer, the electrifying Norwegian-born rock star, is fast becoming one of the most talked-about names in the world of rock music. Known for his searing guitar solos, charismatic stage presence, and classical training, Kramer is proving that rock ‘n’ roll is alive and well in the 21st century.

From Trondheim to Hollywood

Born and raised in Trondheim, Norway, Rocky Kramer was immersed in music from an early age. With a pianist and very accomplished vocalist mother and a father that was a first violinist for the Trondheim Symphony Orchestra, Kramer had classical and rock influences in his blood. Initially trained in classical violin, he picked up the guitar as a teenager and quickly developed a reputation as a prodigious talent.

In his late teens, Kramer moved to the United States to pursue his rock dreams. It was a bold move that paid off. His distinctive blend of European musicality and American rock energy quickly caught the attention of industry insiders.

Guitar Virtuoso with a Theatrical Flair

What sets Rocky Kramer apart is his powerful fusion of technical proficiency and dramatic flair. Often compared to the likes of Yngwie Malmsteen and Eddie Van Halen, Kramer brings a neoclassical edge to his playing, while his glam-inspired image calls to mind the larger-than-life icons of 1980s arena rock.

Signed to Allied Artist Music Group, Kramer released his debut album Firestorm in 2019. A concept album with sci-fi themes, Firestorm showcased his musical versatility and cinematic storytelling. Songs like “Rock Star” and “Alcohol” became fan favorites and highlighted his ability to combine metal intensity with catchy hooks and thought-provoking lyrics. Firestorm scored a #1 hit on the Global DRT Charts with the hit single “Rock Star.”

Live Shows That Melt Faces

Whether headlining festivals, opening for legends, or lighting up the screen in virtual performances, Rocky Kramer’s live shows are a spectacle. Known for his explosive energy, intricate guitar work, and sometimes pyrotechnic surprises, his concerts are a must-see experience for fans of all ages.

In 2020, during the height of the pandemic, Kramer adapted quickly by launching Rock & Roll Tuesdays, a popular weekly livestream show that blended music performance, storytelling, and interaction with fans. The series built a global audience and showcased Kramer’s humor, intelligence, and passion for music.

Expanding Into Film and Media

Rocky Kramer’s talents aren’t limited to music. With his striking looks and natural charisma, he’s branching out into acting and producing. He’s been involved in multiple film and television projects, further expanding his brand and artistic reach.

Kramer is also known for championing causes such as music education, anti-bullying campaigns, and mental health awareness. He frequently speaks about the healing power of music and the importance of self-expression.

What’s Next?

With new music reportedly in the works and an ever-growing fan base, Rocky Kramer is poised to become a defining figure in modern rock. He’s that rare artist who bridges the gap between technical mastery and raw emotion—blending old-school rock theatrics with contemporary relevance.

As the world watches and listens, one thing is clear: Rocky Kramer is not just playing guitar—he’s leading a rock revolution.


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Keep your eyes (and ears) open. The Firestorm is only just beginning.

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