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JAY-Z files trademark for ‘Jaybo’ character from ‘Story of O.J.’ music video
He’s a not businessman, he’s a business, man.
JAY-Z is seeking to trademark Jaybo, the animated character who stars in the rapper’s “Story of O.J.” music video, according to documents obtained by the Daily News.
One trademark request also gives JAY-Z, 48, the exclusive rights to use Jaybo in films and television series.
“The Story of O.J.”, the first video released off JAY-Z’s 2017 album “4:44,” was released on July 5, one day before the initial trademark requests were filed on July 6.
JAY-Z’s move to trademark Jaybo gives the rap mogul a rare opportunity to reappropriate and profit off a historically racist character.
Jaybo is a play on “Sambo,” which originates from the 1899 children’s book “The Story of Little Black Sambo,” which has widely been derided as racist.
It also affords JAY-Z a new revenue stream after it was reported in December that his music streaming service, Tidal, was losing tens of millions of dollars per year and could run out of cash in months.
“Story of O.J.” is nominated for three Grammy Awards later this month — Record of the Year, Best Rap Song and Best Music Video — in addition to JAY-Z’s five other nominations.
JAY-Z’s eight nominations makes him tied with Stevie Wonder as third most-nominated artist in Grammys history.
We Speak Entertainment
Composer Jonathan Brielle Guests On “Secrets of the Stage” With Host Quinn Lemley on Sunday, December 22nd, 2024
Composer Jonathan Brielle will be a featured guest on “Secrets of the Stage” hosted by Quinn Lemley on Sunday, December 22nd, 2024.
“Secrets of the Stage” is a tv show on MNN. Watch as Quinn Lemley pulls back the curtain and interviews artists, entrepreneurs and creators to discover their process “behind the scenes.”
Broadway: Jonathan Brielle wrote the music and lyrics for Foxfire with Jessica Tandy (Tony Award) Hume Cronyn, and Keith Carrdine; Off-Broadway: Himself and Nora (book, music, lyrics); Outer Critics Best Musical Nomination, Minetta Lane Theatre 2016; Circle Reperatory Company, NY: dozens of scores as Composer in Residence under Marshall Mason; Regional: Himself and Nora: American Theater Group production. Earlier versions include NYMF, James Joyce Center, Ireland and The Old Globe; Nightmare Alley (book, music. lyrics): Geffen Playhouse, Gil Cates Director, and NYMF. 40 Naked Women, A Monkey and Me (book, music, lyrics) The Eugene O’Neill Cabaret Conference, Axelrod Performing Arts Center.
Las Vegas: Enter The Night (book, music, lyrics) Stardust Hotel 12 years; MadHattan (book, music, lyrics) New York, New York Hotel; US Tours: Rugrats, Live! (Executive Music Supervisor); Goosebumps, Live! (Producer, Music) TV: Wonderama (music, lyrics) for the national television show.
Charitable Organizations: Executive Vice President of the Johnny Mercer Foundation (JMF), creating programs for federally funded schools in New York, Newark, Los Angeles, Miami and Atlanta. Writer/Producer in Residence of the Johnny Mercer Writers’ Grove at Goodspeed Musicals and helps oversee the JMF Songwriting Project at Northwestern University. Jonathan is the former National Projects Director of the Songwriters Guild of America. Jonathan is the Artistic Director and Founder of Vala, a new platform dedicated launching new musicals and providing Forever Free education for grades K-12. He continues to work from Brielle Studios, a state of the art recording facility. After 20 years in TriBeCa, his studios are now located in Tewksbury, New Jersey in a converted schoolhouse built in 1846.
Quinn Lemley is the star of Burlesque to Broadway and Rita Hayworth -The Heat Is On! Appeared on Good Morning America, Oprah and finalist on Shark Tank.
Bwy adventures: Barking Sharks; Sirens Of The Silver Screen; Born To Rhumba! Wanda and The King of Hair, Hollywood Goddess & Universal Language.
Films The Greatest Ears in Town – The Arif Mardin Story, Lucky Stiff, Picasso Would Have Made A Glorious Waiter.
She’s co-directed/produced, Rebel Rebel The Many Lives of David Bowie, Pink Floyd’s Dark Side of The Wall, and The Ultimate Queen Celebration. She coaches and directs speakers and performers privately.
Recent charity performances include the Luce Foundation, Lifeforce in Later Years (LiLY), Pause for Peace, and Wonderama TV in Times Square.
Q’s sizzling 6 CDs are available on iTunes. Her latest recording The Heat Is On! Will be released in January 2025 not only on all online platforms but on cd and vinyl as well for preorders visit www.QuinnLemley.com .
Secrets of The Stage with Quinn Lemley about lifestyle & entertainment. Airs Every Sundayon www.MNN.org Channel 4 at 7:30 PM EST or subscribe at www.QuinnLemley.com
“Secrets of the Stage” is produced by Quinn Lemley and Co-Produced by Errol Rappaport for QuinnEssential Productions, LLC.
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