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News: CEO Of YNVS Music Group Juan “Shampoo” Ramirez Secures Distro Deal With UMG/VARICK ST

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Juan “Shampoo” Ramirez, CEO of YNVS Music Group & music industry veteran announces his latest achievement of securing a new distro deal with UMG/VARICK ST. The news comes as a remarkable milestone in his longstanding career.

“This is full circle…it’s been a long time coming…and it hasn’t been easy for me…it’s been a long grind,” says Ramirez. “Staying connected to the streets and the youth is crucial for continued success and longevity.” 

The first artist due to drop in February 2024 is Brooke Lynne, featuring her single release, “Rubbaband Gal”. The label will drop releases from new artists Conan, Tony Notes, Babyfvce Eli, and hip-hop veteran, Mic Geronimo.

“We are proud to partner with Shampoo, who has an extensive history in the music industry making great strides,” UMG Executive Noah Sheer says. “This partnership between UMG with YNVS is a testament to his commitment and perseverance in the industry.” 

About “Shampoo”

Shampoo has been an independent contractor with Def Jam for over 14 years and has handled promotional and marketing campaigns for some of your favorite artists such as Jay-Z, Nore, Busta Rhymes, Rick Ross, Kanye West, Neyo, Fabolous, Jadakiss, and more. Shampoo’s extensive experience as an independent contractor with Def Jam, Epic, Capitol, Republic, and many other labels alongside his involvement in developing artists projects with world-renowned artists showcases his impact. 

For more on YNVS, follow @ynvsceoshampoo & @ynvsmusicgroup 

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Mark Hollenstein: The Art of Intentional Tension

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Mark Hollenstein doesn’t make art to decorate a space—he transforms it.

At first glance, his work feels controlled and deliberate, almost architectural in its precision. Every element appears carefully placed, every line measured. Yet the longer you look, the more that composure begins to vibrate. Beneath the structure lives tension, wit, and a distinctly human push against boundaries.

Hollenstein works in dualities. Discipline meets instinct. Restraint meets emotion. His compositions are clean but never cold; refined yet alive. Each mark carries intention. Nothing is arbitrary. Nothing exists merely to fill space. The result is work that feels purposeful—earned rather than assembled.

Like a strategist surveying a chessboard, Hollenstein studies form not only for what belongs, but for what can be removed. Through reduction and reconstruction, he creates pieces that feel unmistakably contemporary while remaining free from the gravity of trends.

There is also an understated sense of play. His art resists over-explanation. It invites pause. Spend time with a piece and it begins to unfold—layer by layer, perspective by perspective. He trusts the viewer to engage, to discover, to meet the work halfway.

That quiet confidence sets him apart. Even in abstraction, his work is grounded. It doesn’t clamor for attention. It doesn’t chase approval. It simply stands—self-assured and exact.

In a culture that equates excess with impact, Mark Hollenstein reminds us that clarity can be the most powerful statement of all.

Explore more at
www.MarkHollensteinArt.com

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