We Speak Indie Artist
OG Bobby Billions Taps Blueface, Trae Tha Truth, Almighty Jay and More for Latest Project – “Holy Goat 2”
| Atlanta, GA. 17 February 2022 – Platinum-Selling Recording Artist, OG Bobby Billions, Released the anticipated “Holy Goat 2” album, today through EMPIRE. The 16-song project includes heavy-hitters such as Blueface, Maxo Kream and Texas legend, Trae Tha Truth, who teams up with Bobby for “Pain In The Ghetto”. This body of work comes after the release of his global hit – “Outside” ft. MO3, which reached Platinum status, last year. Bobby has created a unique and soul lifting sound, blending his gospel roots and trap beats to create what he calls “ghetto gospel”. That theme is heard throughout the project especially on standout records “Food Stamp Baby” produced by Quin with the Keys, “All My Life” produced by Mondo and “Pain In The Ghetto” produced by Hard Head and Adrian.OG Bobby Billions gave fans a visual for “Pain In The Ghetto” to coincide with the album. This soul baring track shines light on the pain and struggle that people face each day and choices they feel they must make due to their circumstances. In the video, OG Bobby Billions, Trae Tha Truth and up and coming rapper Lil Jairmy are seen coming up with a plan to rob the local store. Things go south when Bobby is caught and has a run in with the police. Bobby is known not only for his gospel sound but also his penmanship, consistently painting a picture and giving us a glimpse into his soul with his lyrics.Popular rap artist, Kodak Black took to his Instagram Live to show Bobby some love after hearing Holy Goat 2. this past week, bobby was also honored by popular Dallas radio station, 97.9 The Beat for his leadership in the community and rap efforts. His dedication to the craft, transparency and versatility is why he continues to prove that he is one of the top artists to watch this year.Holy Goat 2 is available on all streaming platforms.List of Producers in Order on Holy Goat 2:1. Dirt To Money – Rob Stovall 2. All My Life – Mondo 3. Church in this Club – Rob Stovall 4. Ball Players – Quin With The Keys, Lil Cob 5. Blood Brothers – Lil Ju 6. and 7. Food Stamp Baby – Quin With The Keys, Tye Harris 8. No Brakes – Pharaoh, London Blue, Karltin Bankz 9. Pain In The Ghetto – Hard Head 10. Wings – BiggMain 11. Having My Way – Pharaoh, Madonna 12. Right Away – Tobiatch 13. Hannah Montana – Pharaoh, Tarakka 14. Texas Interlude – YB, Adrian 15. Texas – Bruce Wayne 16. Outside Remix – Dee Marc |
We Speak Hip-Hop
NY Rapper Kendu 718 Defines “Gritty” (Single & Exclusive Interview)
Kendu 718 is taking over the scene with his latest single “Gritty,” produced by Juxx Diamondz of Back Block Music Group LLC. The NY rapper shows off his signature blend of storytelling and lyricism woven with slick metaphors. He’s simply writing bars and putting out heat; his deliverance though is aggressive and slightly intimidating; true NY style. Stream “Gritty” and get to know Kendu 718 in the interview below.
MJ: Before we jump into your new single “Gritty,” take a moment to let the world know who Kendu 718 is.
Kendu 718: Kendu 718 is someone who really lives what he talks about. I come from the pain of the ghetto—both my mother and father struggled with drug addiction, and growing up, all I saw was crime, poverty, and hardship. That was my environment. But through God’s grace, I was able to change my life. I left the streets behind 17 years ago, and I’ve been clean and abstinent from drugs and alcohol ever since.
MJ: When I think of gritty New York Hip Hop, you fit the mark. Define your lane in Hip Hop.
Kendu 718: I’m part of the culture, this isn’t something I picked up, it’s something I’ve lived. Hip-hop is a lifestyle, not just something you do in the studio. I’m not chasing trends or trying to fit into what’s popular. I represent authenticity, experience, and real New York energy. I’ve been doing this for years, and my lane is staying true to the essence of the culture.
MJ: Let’s talk about the new single “Gritty.” What can listeners expect once they hit play?
Kendu 718: The truth. Straight up. Real-life stories that reflect what I’ve been through and what I’ve seen in the streets. It’s raw, it’s honest, and it shows survival. When you hit play, you’re stepping into reality—no gimmicks, no filters. “Gritty” is my story. It’s everything I lived and everything I witnessed. But more importantly, it’s a message—just because we come from struggle doesn’t mean we have to stay there. We can grow, change, and build responsible, productive lives.
MJ: How did you link up with Juxx Diamondz and Back Block Music Group LLC?
Kendu 718: That connection goes back. I met Juxx through a mutual friend—rest in peace to the OG Benny Hill from Harlem, who managed both of us around 2011–2012. That foundation built real chemistry, and from there, everything developed naturally.
MJ: Can audiences anticipate a visual to “Gritty?”
Kendu 718: Definitely. Me and Juxx Diamondz are currently putting the treatment together now. The visual is going to match the energy of the track—raw, authentic, and true to the story.
MJ: What is next for Kendu 718? What are you currently working on?
Kendu 718: Right now, I’m working on my EP titled From God’s Mouth to Y’all Ears: The Sermon. It’s produced by myself and Juxx Diamondz, with additional production from SaulyOBeats, SkullzAngels, and my guy Dreadful Krueger. Everybody brought heat to the project. We also have some dope features on it.
MJ: Give audiences a little more insight into the sound and movement behind the project.
Kendu 718: We’re putting this out independently through Back Block Music Group, with distribution through Roc Nation. The project is a combination of strong lyricism, real-life storytelling, and powerful features. We represent that golden era sound—we’re keeping that foundation alive. And we’re always boots on the ground, staying connected to the people and the culture.
MJ: Let everyone know where they can find your music and stay connected.
Kendu 718: You can find my music on all digital streaming platforms. Follow me @Kendu_718 on Instagram to stay locked in. This is just the beginning—it’s going to be a hot summer. Peace.

Stream “Gritty” on preferred platforms – Gritty
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