Ever been told not to take things personally… and then immediately taken them personally? Welcome to the emotional rollercoaster that is Rose Devika’s latest single, “i take it personally”—an indie-pop anthem that turns romantic frustration into a high-energy, irresistible bop.

Rose, known for her poignant songwriting and knack for blending humor with heartache, has outdone herself with this one. The song’s infectious melodies and vibrant instrumentation make it the perfect soundtrack for overthinking that one text message at 2 AM. With an upbeat mix of drums, electric guitar, and even a catchy piano riff, i take it personallysounds like the kind of song you blast in your car while dramatically singing into your rearview mirror.

But beyond the fun, Rose’s songwriting taps into something deeply relatable. The song explores the struggle of being told “don’t take it personally” by someone you care about—only to spiral into the inevitable conclusion that, actually, it’s very personal.

And if you thought this was a full-band production—surprise! Rose single-handedly wrote, recorded, produced, mixed, and mastered the entire track herself. Her ability to layer instruments, arrange harmonies, and capture raw emotion in a single take proves that she’s not just an artist—she’s a sonic architect.

From Toronto to Dallas, poetry to production, Rose Devika is making waves as a one-woman creative powerhouse. If “i take it personally” is any indication of what’s next, we’re ready to take it all very, very personally.

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