We Speak Music
SJ Hill drops haunting new single ‘Spell On Me’
“An incredible soul singer”- Anne-Marie.
Welsh soul sensation SJ Hill returns with his most emotional and dramatic release yet — ‘Spell On Me,’ a song about a love so powerful it lifts you, destroys you, and pulls you deeper even when you know you should walk away.
Following the viral success of his previous single ‘Tonight’ (1.4 million Instagram views, 40K+ streams), SJ Hill cements his place as one of Wales’ most compelling emerging voices, delivering a track rich in vulnerability, passion, and cinematic soul.
SJ Hill’s voice has taken him from local stages to global attention. His music has been featured on Spotify’s Fresh Finds playlist, BBC Radio 1Xtra, BBC Radio Wales A-List and he’s performed at some of the UK’s top venues, including Wembley Arena and the O2 Academy London. Not afraid to push for mainstream attention, the Cardiff born singer got through to the X-Factor bootcamp in 2017 and has since gone on to win an episode of ITV’s ‘Romeo & Duet’, as well as reaching the semi-finals of LLIAS- The Welsh Voice. Such achievements led to him entertaining guests such as John Legend, Chrissy Teigan and Chris Martin at this year’s prestigious New Years Eve party at Soneva Jani Resort in the Maldives.
“‘Spell On Me’ is a song that I hope a lot of people can relate to”, says SJ Hill. “It’s about the type of relationship when you know someone is bad for you, but you keep coming back because they lift you up and break you down in equal measure”, he further explains.
Co-written with his long-time friend and collaborator Tommy John, the track is about the kind of love that pulls you in and tears you apart at the same time — a Jekyll & Hyde relationship where someone can be your pleasure and your pain, your thunder and your calm, your truth and your lie. The lyrics dive into emotional duality, addiction to chaos, and the feeling of being under someone’s spell.
Honest, dramatic, and personal, ‘Spell On Me’ explores emotional dependency, blurred boundaries, and the kind of connection that transforms you — for better and worse. Blending raw, confessional lyricism with melodic, hypnotic hooks and with powerhouse soul vocals that cut straight to the heart, fans of Hozier, Rag’n’Bone Man, Lewis Capaldi, Dermot Kennedy, The Weeknd and Sam Smith will find the same emotional depth and vocal fire in ‘Spell On Me’.
Keeping firmly in tune with his roots, SJ Hill created ‘Spell On Me’ in a special place — a small, old-school studio in the Rhondda Valley, once a Salvation Army building and now transformed into a creative hub for Welsh talent. The studio, owned and run by Daniel Edwards, has become a place where authenticity and artistry meet. Working alongside Daniel and Tommy John, ‘Spell On Me’ feels deeply tied to Welsh identity and emotional truth, with the heart of SJ Hill’s local community running within.
“talk to me” operates in the liminal space between articulation and impulse, where emotion precedes language and meaning is often retroactively assigned. jqime’s latest single frames adolescent experience not as a series of grand revelations, but as a sequence of half-understood interactions, moments defined as much by what isn’t said as by what is.
The decision to filter the song through three perspectives introduces a subtle fragmentation, reinforcing the central theme of miscommunication. Rather than offering narrative clarity, the track leans into dissonance, emotional, not sonic, allowing each viewpoint to exist in quiet contradiction. It’s an approach that mirrors the instability of its subject matter, where certainty is perpetually deferred.
Musically, the band situate themselves at the intersection of synth-pop sheen and indie rock elasticity. The arrangement is deceptively simple: bright, cyclical synth lines underpin a framework of guitar-driven momentum, creating a sense of forward motion that never fully resolves. There are echoes of past influences embedded in its structure, but they function more as reference points than destinations.
What distinguishes “talk to me” is its relationship to space. Despite its upbeat exterior, the track leaves room for hesitation, in the phrasing, in the pacing, in the gaps between lines. This restraint prevents it from collapsing into pure nostalgia, instead allowing it to hover in a more ambiguous emotional register. It’s less about recreating youth than about interrogating how it feels in retrospect.
In this sense, jqime’s youth becomes both context and counterpoint. Their proximity to the experiences they depict lends the song immediacy, but there’s also an emerging self-awareness in how those experiences are framed. “talk to me” doesn’t attempt to resolve its tensions; it simply inhabits them, suggesting a band more interested in asking questions than offering answers.
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