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Tiffany Haddish Is The New Spokeswoman for Groupon

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Tiffany Haddish is the new official spokesperson for Groupon, all thanks to her hilarious viral re-telling of using the company to go on a swamp tour with Will and Jada Pinkett Smith.

Watch the late night TV moment via the clip above.

By giving Groupon a huge profile boost, Haddish will now appear in a series of commercials — including the company’s upcoming Super Bowl spot.

According to Page Six, “the 30-second ad from O’Keefe Reinhard & Paul will air during the fourth quarter of the Big Game on Feb. 4.”

 

 

“Nobody knows Groupon like I know Groupon,” Haddish said. “I’ve been speaking out for them for years. In fact, I should have already been their spokesperson. I’ve invested lots of money into buying Groupon deals, and it’s about time I got an even bigger return on my investment than just saving money at my favorite local businesses.”

Groupon’s head of marketing for North America, Jon Wild, says that Haddish’s “Jimmy Kimmel Live!” appearance was such a hit throughout the company that they started looking into how they could work with the “Girls Trip” star.

During their Operation Haddish brainstorming sessions, Wild and his team discovered Tiffany is not only an avid user, she’s in the top one percent of most frequent Groupon purchasers.

“The Jimmy Kimmel link went through the entire company very quickly,” Wild tells PEOPLE. “We talked about involving her in our business more and as we got to know her, her purchases and the type of customer she is, we wanted to find her the stage that is appropriate and here we are talking about her in the context of the Super Bowl.”

 

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Zaraye Sets 24 Hours of Peace Ablaze with Show-Stopping Performance

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@nortographynyc

Newark, NJ– The 24 Hours of Peace event, hosted by Mayor Ras J. Baraka was nothing short of electrifying. As the crowd funneled in, in droves, Newark’s own Zaraye took the stage and would deliver a performance that had the crowd and social media buzzing. 

You felt the crowd’s palpable anticipation as some of us had first-row seats to watch her rehearse in the background before hitting the stage– and Zaraye more than lived up to the hype.

Making an immediate statement with her eccentric fashion choice– a sleek black leather jacket and top paired with a striking lime green plaid skirt. Zaraye’s edgy leather and vibrant plaid combo came together perfectly to showcase her unique style, fashion background and ensured to turn plenty of heads before she even dropped the beat to her first song. 

Kicking off her set with her eagerly awaited single “23 Remix”, produced by Jersey’s own Kamillion, her vocals excited the crowd. As she and her background dancers, mirrored in her lime green and black color palate, delivered the high-energy, precise choreography crafted under the direction of her creative director, American rapper and choreographer, Sharaya J, phones shot into the air as fans were eager to capture every moment of the captivating routines.

The momentum continued to build as she transitioned into “Bougie”. Between Zaraye’s confident delivery and the dancers’ dynamic movements, the energy was on another level, showing an undeniable connection between Zaraye and her audience. 

By the time her performance ended, social media was already buzzing and one thing was clear, she had made a positive  impression on those attending the 24 Hours Of Peace event. The crowd raved about her standout moment with praises from her style to her stage presence and the electric atmosphere she created.

“I came out to the 24 Hours of Peace event to see one of my favorite artists, Honey Bxby. I was left excited to follow the journey of Zaraye. I think she will be a star soon too, Jersey stand up” said Jennifer Richardson– a 25 year old woman from Newark. 

Zaraye’s performance was an amazing showcase of her amazing blend between music, fashion and choreography. She truly showcased herself as not only an upcoming talent but a formidable artist on the rise in the music industry. As videos of her performance continue to spread online, it will be pretty clear soon, her name will only get bigger from here. 

The 24 Hrs of Peace event that took place on Friday and Saturday culminated a Peace Week in the city of Newark that started Friday, Aug. 17 and included an Artist Against Violence concert Wednesday, Aug. 21 at Newark Symphony Hall’s Terrace Ballroom on Broad Street.

“We fuse the power of hip-hop music and spoken word to lift, heal, and inspire peace in our city, empowering every resident in that process, and bringing healing, hope and happiness into everyday life,” Baraka of 24 Hrs of Peace said in a statement. “During this 24 Hrs of Peace, we celebrate the reality that women are at the center of our city’s evolution as a model of peace, progress and prosperity.”

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