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Travis Hunter signs NIL deal with Black-owned coffee company
Travis Hunter, who shocked the college football by committing to Jackson State, has inked the first of what will be many NIL deals.
Hunter, the No. 1 prospect in the 2022 recruiting class, signed with J5 Caffe, a Black-owned coffee company based in Mississippi.
“Hunter set the sports world ablaze when he chose to play for Coach Prime and JSU,” J5 Caffe said in a news release. “Hunter possesses unique skills and a mindset that will allow him to be a phenomenal two-way threat for JSU. His uniqueness complements the uniqueness of J5 Caffe’ and they will both change the game.
According to its website a percentage of sale proceeds “go to help minority businesses and creates scholarships for students from low socioeconomic communities who desire to attend a Historically Black College and University in Mississippi.”
“J5 Caffe’ partnership with Hunter was paramount because both express the mission of making a difference in HBCU colleges, but more importantly the black community,” said company founder Jabari O. Edwards.
Hunter joins Shedeur Sanders and other JSU football players to ink NIL endorsement deals in recent months.
Photography has the power to capture what words often cannot. In his latest project, ESSENCE, renowned photographer Panthers Leap transforms abstract concepts of growth and renewal into a series of images that speak directly to the heart.
ESSENCE is a meditation on life’s continuous cycles of change and transformation. Through a visual narrative that mirrors the rhythms of nature and the human experience, Panthers Leap invites reflection and introspection.
“Growth isn’t always loud or dramatic,” Panthers Leap shares. “It’s often subtle, almost imperceptible, but incredibly powerful. ESSENCE is about celebrating those quiet moments that shape who we are.”
Inspired by his deep connection to the natural world, Panthers Leap weaves emotion and meaning into every frame. His masterful use of lighting, texture, and detail highlights life’s smallest yet most transformative moments. Subtle shifts in light and intricate natural patterns encourage viewers to pause and appreciate the beauty of impermanence.
At its core, ESSENCE explores universal themes—renewal, resilience, and the quiet strength found in transformation. By embracing challenges and finding beauty in transitions, Panthers Leap reminds us of the grace inherent in life’s cycles.
“There’s a grace in change, even in the hardest moments,” he explains. “ESSENCE is a reminder that every challenge carries the seed of renewal, every ending the promise of a new beginning.”
For Panthers Leap, this project is deeply personal, reflecting his own journey of growth and transformation as an artist. The result is a collection of photographs that resonates with authenticity and inspires viewers to embrace their journeys with grace and optimism.
In today’s fast-paced world, ESSENCE challenges us to slow down, find beauty in gradual progress, and honor the cycles that shape our lives.
Let ESSENCE be your invitation to pause, reflect, and find meaning in the quiet power of transformation.
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