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Travis Hunter signs NIL deal with Black-owned coffee company
Travis Hunter, who shocked the college football by committing to Jackson State, has inked the first of what will be many NIL deals.
Hunter, the No. 1 prospect in the 2022 recruiting class, signed with J5 Caffe, a Black-owned coffee company based in Mississippi.
“Hunter set the sports world ablaze when he chose to play for Coach Prime and JSU,” J5 Caffe said in a news release. “Hunter possesses unique skills and a mindset that will allow him to be a phenomenal two-way threat for JSU. His uniqueness complements the uniqueness of J5 Caffe’ and they will both change the game.
According to its website a percentage of sale proceeds “go to help minority businesses and creates scholarships for students from low socioeconomic communities who desire to attend a Historically Black College and University in Mississippi.”
“J5 Caffe’ partnership with Hunter was paramount because both express the mission of making a difference in HBCU colleges, but more importantly the black community,” said company founder Jabari O. Edwards.
Hunter joins Shedeur Sanders and other JSU football players to ink NIL endorsement deals in recent months.
Highly acclaimed and much-loved singer, songwriter, rapper, producer and South London native Jessica Wilde kicks of her 2024 by joining forces with the incredible Josh Barry for a soulful Valentine’s Day release ‘Love Like This’, out 14th February.
Packed with soaring emotions and infused with smoky orchestral atmospheres, ‘Love Like This’ is a striking nu-soul gem which will be released on Wilde’s forthcoming album and follows her recent singles ‘Freak Out’ and ‘Feathers’ ft. Zoe Kypri. The two 2023 singles saw her pick up many spins on BBC Radio 1’s Future Artists with Jack Saunders, BBC Radio 1 Introducing with Jess Iszatt, John Kennedy’s X-Posure Daily on Radio X, playlist support across the board from Spotify, Apple, Youtube and Tidal amongst other acclaim. Josh Barry has also been picking up serious heat, recently featuring with Rudimental and Sigma, collaborating with Nile Rogers and opening for Rag ‘N’ Bone Man on tour. Josh Barry brings a dynamic force to the collab as he embodies the spirit of legendary icons like James Brown and Jimi Hendrix.
On ‘Love Like This’, Wilde explains, “When we got in the studio, the song basically wrote itself, we wanted to capture that raw soulful essence in our husky tones, and a nostalgic feeling of those classic Marvin Gaye love songs but with a 2024 flip.”
As the dreamy, smooth track escalates, Wilde and Barry’s yearning vocals entwine with epic effect as the pair find the ‘Love Like This’ that they have been searching and waiting for. The release comes with a Valentine’s launch show at the iconic ‘The Bedford’ and a 6-part Instagram & TikTok reel series, released every other day from 16th February, which everyone should tune into to see Wilde and Barry explore the track’s steamy and romantic themes in more depth through nostalgic aesthetics.
2024 looks set to be an exciting new year for Wilde. With her album on the horizon, she has been gaining growing support from not only BBC Radio 1 but also 6 Music, BBC Radio London, KISS, editorial playlist support across DSPs, as well as features in CLASH, Complex, Wonderland, The Independent and many more.
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