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Axel Farden Captivates with “Say My Name”

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With his latest single “Say My Name”, Axel Farden continues to shape his identity as a storyteller who wears his heart on his sleeve. Taken from his forthcoming album Alive, the track blends soulful vocal textures with crisp, modern production to create a sound that feels both intimate and cinematic. For longtime fans and new listeners alike, this is Axel at his most resonant.

The song’s genesis in a viral TikTok progression adds an intriguing twist. Rather than a gimmick, Farden transforms the initial spark into a lush, emotionally nuanced track that explores the tension between vulnerability and strength. His voice serves as the guiding force, navigating the spaces between heartache and hope with disarming sincerity.

Vocally, Farden shines. He slips between silky falsetto and rich midrange with elegance, allowing his emotional arc to unfold naturally. There’s a quiet confidence to the way he sings, reminiscent of artists like Giveon and Daniel Caesar, yet unmistakably marked by his own melodic intuition and lyrical focus.

The production is sleek but unintrusive—crafted with intention and restraint. It gives “Say My Name” the space to breathe, each element falling into place like pieces of a larger emotional puzzle. The result is a track that’s atmospheric without being cold, personal without being overly confessional.

As a lead single, “Say My Name” sets the tone for what Alive promises to be: a thoughtful, emotionally rich exploration of love, identity, and what it means to truly feel alive. Axel Farden is not just releasing music—he’s building worlds, one perfectly crafted song at a time.

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LLOREN captures feelings of hope and anticipation with retro vibes on new single

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Former ‘The Voice’ finalist and renowned TV sync music writer LLOREN releases her next single ‘Like I Need’.

On the track, LLOREN explains, “After coming out of a 12-year relationship, I realised that any love I accepted next would have to be something spectacular, the kind of romance you see on movie screens. It wasn’t that I wasn’t loved before, just not in the way I needed. When I started developing a new crush, as exciting as it was, I knew I couldn’t settle. I wanted and deserved the kind of love that sweeps you off your feet, full of passion, magic, and possibility. Nothing less. The chorus is a pretty much a road map to my heart!”.

Produced by Daniel Pashman, ‘Like I Need’ captures feelings of hope and anticipation, while keeping the retro, anthemic vibe that’s quickly becoming LLOREN’s signature. The track’s melancholic under-tones are swept away in a thick 80s production, as the chorus hits hard with its instantly engaging and relatable themes, bringing all of the feels of searching for new love.

Hit TV show The Traitors, Grey’s Anatomy, The L Word, 1923, Wish, The Company You Keep, Made In Chelsea, Love Island UK and Love Island USA are just some of the many sync credits LLOREN has amassed to date, which have steadily proved her rich, multi-faceted vocal and powerful contemporary inspired compositions to be a cut above the rest.

Tracks from LLOREN’s hugely anticipated forthcoming debut album ‘It’s Always Sunny in LA’ have already picked up airplay from BBC Radio 2’s Angela Griffin and Radio X’s John Kennedy and press acclaim from prestigious music tastemakers Louder Than War and The Line Of Best Fit, as momentum continues to build. LLOREN’s video for her track ‘Like This’ also won a Telly Award in the US, as well as also being nominated for a prestigious Leo Award in Canada.

LLOREN appeared at The Gibson Garage All Day Festival in London earlier this year and in her career to date has opened European tours for Fleurie, Johannes Oerding and Michael Patrick Kelly respectively, played the UK’s annual PRIDE celebrations in Manchester and London and toured with Mauvey, with whom she collaborated with on the track ‘Pillow’, performing it at BBC Radio 1’s Big Weekend as well as the Isle Of Wight Festival 2023.

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