We Speak Hip-Hop
Blakk North and Gino Black Release Powerful New Hip-Hop Anthem “THE UNEXPECTED”
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Worldwide – July 15, 2024 – Independent hip-hop artists Blakk North and Gino Black proudly announce the release of their dynamic new single, “THE UNEXPECTED.” This collaboration delves deep into the challenges and triumphs faced by indie artists, showcasing the resilience, determination, and business savvy required to succeed in the fiercely competitive music industry.
“THE UNEXPECTED” is more than just a song; it’s an anthem for every artist who has ever faced adversity on their journey to the top. Blakk North and Gino Black’s raw, powerful lyrics paint a vivid picture of their respective paths, filled with grit, grind, and a relentless pursuit of their dreams. The track’s hard-hitting beats and compelling storytelling are a testament to their unwavering dedication and the sacrifices they’ve made to achieve global recognition.
Blakk North, known for his intense, thought-provoking lyrics, shares his personal battles and victories, illustrating how he has steadily gained a loyal international fanbase. His journey is one of persistence and passion, overcoming obstacles that would deter many, proving that true talent and tenacity can indeed break barriers. Blakk North is also the founder and CEO of The Lootwig Music Group, further showcasing his leadership and entrepreneurial spirit within the music industry.
Gino Black, a versatile artist and the founder and CEO of Powerblast Worldwide, brings his unique blend of cinematic hip-hop to the track. His verses reflect the strategic business acumen and innovative approach that have helped him release over 60 new tracks since January 2021, significantly expanding his listenership. Gino’s story is one of continuous evolution, pushing the boundaries of the independent music scene.
Produced and mixed with precision, “THE UNEXPECTED” is a powerful reminder of the hustle and heart it takes to thrive as an indie artist. The collaboration between Blakk North and Gino Black highlights not only their individual talents but also their shared commitment to authenticity and excellence in their craft.
“THE UNEXPECTED” is now available on all major streaming platforms. Fans and new listeners alike are invited to experience the compelling narratives and infectious energy that Blakk North and Gino Black bring to this unforgettable track.
About Blakk North:
Blakk North is a Cincinnati-based hip-hop artist renowned for his introspective lyrics and powerful storytelling. His music addresses social issues, personal struggles, and the triumphs of everyday life, resonating with audiences around the world. Blakk North is also the founder and CEO of The Lootwig Music Group, leading and nurturing independent artists within the industry.
About Gino Black:
Gino Black is a South Florida-based artist and the visionary behind Powerblast Worldwide. Known for his exotic cinematic hip-hop style, Gino seamlessly blends rap and instrumental electronic music, creating a unique sound that captivates listeners globally.
Follow Blakk North and Gino Black on social media for the latest updates and releases.
@BlakNorthOfficial
www.BlakkNorth.us
@GinoBlackOfficial
www.GinoBlackMusic.com
We Speak Hip-Hop
Ivory Osidan is an Artiste You Shouldn’t Be Sleeping on Right Now
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The wait is finally over as fast-rising Ghanaian artiste, Ivory Osidan, has today officially dropped her first project, “It’s Okay To Try,” on all digital platforms worldwide.
On her masterful five-track EP “It’s Okay To Try,” Ivory Osidan skilfully blends Afropop and Rap to touch on the five “C” themes of connection, confusion, curiosity, courage, and creativity. The song speaks to these themes deeply.
Ivory Osidan sings a tuneful song about closeness, chemistry, and connection between two lovers in the opening track, which is the ideal celebration of quality time.
The song “Body,” which showcases the connection theme, was produced by the gifted Paa Bright. It draws attention to the unique bond that forms between intimate partners. It’s about those moments when being close seems vital and significant.
This “Feeling” becomes more intense, exploring the state of ambiguity that exists between friendship and the need for something more, and eventually leads to the second theme of bewilderment. The challenge of having a crush and questioning if the other person is genuinely attracted to you or is just being kind is well-expressed. Ivory Osidan captivates the audience with her rap verse by skilfully capturing the wonder and uncertainties that come with dealing with difficult emotions.
The curiosity theme appears with vocals that have afro-fusion influences about halfway through the EP. On “What If,” Ivory Osidan demonstrates her versatility as the level of uncertainty increases.
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Rising singer, Sofie features on the song “Better Days,” produced by Carl Donkor. The song’s focus shifts to courage, and upbeat, exuberant vibes take over. Sofie’s moving hook serves as a reminder that there is hope for recovery and a new beginning even in the wake of loss. Track 5 concludes with an emphasis on personal growth, titled “Just Myself.” It centres on the process of evolving into the greatest version of oneself. The entire record is like to a letter to oneself, encouraging you to stick to your objectives and goals.
“It’s Okay To Try,” Ivory Osidan’s debut body of work, is proof that her two years of hard work have polished her skill into a brilliant diamond.
She delights the listener with pleasant flowing melodies throughout the entire EP, showcasing her ingenuity.
With this premiere project, Ivory Osidan says she wants her listeners to try new things, whether it’s completing a creative project, acquiring a new skill, or finally reaching out to a crush.
“It’s Okay To Try” is more than just a try from her, it’s a statement and a welcome to her world.
All the songs were mixed by Ivan Molho, with the exception of track five, mixed by TwistedWavex.
All five songs were mastered by Matias Parisi.
Don’t forget to try, keep trying and streaming here.
Follow Ivory Osidan on Instagram
ABOUT IVORY OSIDAN
Ivory Osidan is a Ghanaian Rap artiste who grew up with Hiplife music as a constant backdrop, albeit it didn’t directly affect her style. In her early school years, she was particularly skilled at playing the Atenteben (bamboo flute) and local drums. Exposure to global music through MTV and Trace TV inspired Ivory to teach herself rap, writing and memorizing lyrics from her favorite artistes. She recorded her first-ever song in the university using a simple built-in microphone and a laptop.
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