We Speak Fashion

Jaylen Brown Launches Luxury Athleisure Line Under 741 Brand – A Hybrid of High Fashion and Innovation

Published

2 months ago

December 16, 2024

Theory Communications

This Launch Comes on the Heels of Brown Announcing Turning Away Over $50 Million in Sneaker Endorsement Deals to Launch 741

Boston, MA. 12 December 2024 – NBA Finals MVP Jaylen Brown is proud to unveil the athleisure segment of his 741 brand, a bold new luxury alternative performance collection. The line, which
includes menswear and womenswear, blends the best of high-quality materials, cutting-edge design, and chic, high-fashion aesthetics to create a new standard in modern athletic and casual wear.

Self-funded and fully designed by Brown himself, the 741 athleisure collection is a testament to his visionary approach to the future of fashion. This line features hybrid items such as puffer coats, hoodies, sweat suits, leggings, crop tops, t-shirts, gloves, hats, backpacks and more. The collection also includes their signature ‘FCHWPO’ mantra within the lining of key items, knits, nylon sets and bags. Each piece is crafted using premium fabrics that offer superior comfort, flexibility, and durability. The collection is designed for style and the demands of an active, fast-paced lifestyle, ensuring that wearers feel both confident and comfortable, whether on the court, in the gym, or out on the streets.

“This collection represents the intersection of luxury and performance,” says Jaylen Brown. “It’s not just about looking good—feeling great and performing at your best. 741 is a reflection of who I am, both as an athlete and as someone passionate about pushing boundaries, and I’m set to do this in sports and fashion.”

The athleisure line features sleek, minimalist designs that combine sophistication and utility effortlessly. The collection’s standout piece is the signature iridescent emblem, symbolising the 741 brand’s commitment to quality and innovation. Every piece’s subtle yet powerful branding makes a bold yet refined statement of luxury and performance.

Key Features of the 741 Athleisure Collection:

1. Luxury High-Quality Materials: High-quality fabrics engineered for both style and function, offering comfort and durability.

2. Chic, High-Fashion Aesthetic: Sleek, minimalist designs that merge luxury and sport, suitable for any occasion.

3. Unisex Designs: A versatile line offering both menswear and womenswear, catering to all body types and styles.

4. Signature Iridescent Oval: The 741 emblems featured on each item create a unique, upscale look.

5. Self-Funded & Designed: Each piece of the collection is a reflection of Jaylen Brown’s vision and dedication to excellence.

The 741 athleisure line is available and set to redefine hybrid luxury athleticwear in modern fashion. The collection will also be available through pop-up events and exclusive retail partnerships in the coming months. With a focus on craftsmanship, innovation, and inclusivity, 741 continues to grow as a trailblazer in the luxury athleisure market.

For more information or to shop the 741 athleisure collection, visit www.741performance.com

About 741

741 is a next-generation performance brand with a clear mission: to empower athletes and provide consumers with quality, stylish designs that elevate performance on and off the field. Our tagline, “Future of Perf0rmance,” reflects our commitment to innovation, pushing boundaries in both design and functionality to meet the needs of modern athletes and style-conscious individuals alike. The name 741 holds deep personal significance, inspired by founder Jaylen Brown’s connection to numbers and frequencies. In Numerology, 7 represents spiritual awakening, wisdom, and understanding, while 4 symbolizes hard work, stability, and practicality. The number 1 stands for new beginnings, creativity, and independence. Together, these numbers tell a story of intuition, resilience, and boldness, embodying the spirit behind Jaylen’s decision to forge his path and create 741—a brand that champions authenticity and empowerment for all.

About Jaylen Brown

Jaylen Brown is a dynamic force both on and off the basketball court. In 2024, he led the Boston Celtics to an NBA Finals victory, earning Finals MVP honours and the Eastern Conference MVP. A top recruit from Atlanta, Brown excelled academically at the University of California, Berkeley, earning Freshman of the Year and first-team All-Pac-12 honours.

In 2023, Brown signed a record-breaking $304 million supermax contract extension with the Celtics. A first-round pick in the 2016 NBA Draft, he has become a two-time All-Star. He serves as Vice President of the NBPA, where he spearheaded the creation of THINK450, an initiative empowering players’ control over their name and likeness.

Off the court, Brown is a passionate advocate for social justice, particularly in education. He founded the Bridge Program through his 7uice Foundation, partnering with the MIT Media Lab and NASA to support underrepresented youth in STEM. Jaylen Brown launched the Boston XChange (BXC) and Oakland XChange (OXC) to empower underrepresented creators and entrepreneurs by providing essential resources and opportunities. Focused on closing the racial wealth gap, BXC aims to generate $5 billion in net wealth creation through economic empowerment, innovation, and cultural diversity.

Brown recently launched 741, a self-funded sneaker and luxury hybrid athleisure brand focused on empowering athletes with creative control and better business opportunities. He also is the Chief Innovation Officer and board member of Hapbee. This wellness technology company creates devices designed to help users improve their mental and physical well-being through controlled electromagnetic signals.

Known for his leadership, philanthropy, and commitment to social change, Jaylen Brown is one of the most impactful athletes of his generation.

We Speak Events

“Pop Couture” Redefines Fashion during NYFW: A Bold Fusion of Anime, Pop Culture, and High Fashion

Published

1 month ago

January 22, 2025

Adavie Gutierrez

Jan. 22, 2025 (New York)— Pop Couture is set to redefine the runway during New York Fashion Week with a runway show and post runway show event on Friday, February 7, 2025, presented by Studio|Couture and Plus Ultra Entertainment. This groundbreaking show spotlights the transformative influence of anime, Japanese craftsmanship, and pop culture on modern fashion, featuring visionary designers who are reshaping the industry with bold, innovative designs.

Pop Couture is a fashion revolution, blending pop culture’s bold artistry with high-fashion craftsmanship to redefine the runway. With Millennials and Gen-Z leading the charge, this event celebrates the storytelling and individuality shaping the future of media, retail, and style. More than a show, Pop Couture is a cultural and economic statement unveiling what’s next in fashion and beyond.

Meet the Designers Who Are Changing the Game

Frank Huynh | Lê Tâm (He/Him): Frank is the mastermind behind Lê Tâm, where heritage meets avant-garde fashion. Drawing deeply from his Vietnamese roots, Frank’s designs are a stunning collision of tradition and modernity, exuding elegance and artistry. Known for his meticulous attention to detail and storytelling through fabric, Frank’s creations have captivated audiences in prestigious arenas such as the Smithsonian’s Arts and Industries Building and DC Fashion Week, making him one of the most exciting designers to watch this year.

KingKitsu (He/Him): KingKitsu is rewriting the rules of fashion with their transformative, statement-making designs. Known for their daring blend of regal and rebellious styles, KingKitsu creates bold looks that embrace individuality and celebrate self-expression. Their work is a perfect balance of theatrical artistry and wearable luxury, captivating audiences with every collection.

Dykemint (They/Them/He/Her): Dykemint is redefining couture with a bold mission: to create sustainable, one-of-a-kind fashion that’s equal parts chaos and beauty. Fi Black’s anime-inspired, maximalist designs break the mold of fast fashion, delivering handcrafted pieces that are as thought-provoking as they are jaw-dropping. With a commitment to size-inclusivity and sustainability, Dykemint is a rebellious force in the industry, proving that creativity knows no limits.

Aya Sakai | SAI Japan Vintage (She/Her): Aya, founder of SAI Japan Vintage, brings Japanese heritage to the forefront of modern fashion. Her designs reimagine centuries-old kimono fabrics as contemporary masterpieces, each piece telling a story of history, culture, and innovation. Aya’s work is a love letter to traditional craftsmanship and a bold statement about sustainability, earning her a place as one of fashion’s most visionary upcyclers.

Plus Ultra Entertainment (They/Them) is making its fashion debut with an anime-inspired capsule collection set to premiere at the Pop Couture runway show during New York Fashion Week. This limited-edition collection draws on the vivid energy and imaginative worlds of anime, translating them into sleek, wearable art pieces designed to captivate both pop culture and high-fashion enthusiasts.

Featured Makeup Partner

Elevating the runway looks is Yva Expressions, the featured makeup partner for Pop Couture. Renowned for its vibrant eyeshadow palettes, luxurious lip glosses, and stunning use of color, this cruelty-free and vegan brand seamlessly blends pop culture with high-quality cosmetics. With products that cater to both bold and subtle aesthetics, Yva Expressions will craft the unforgettable beauty looks that complement and elevate the fashion on the runway, embodying the show’s dedication to ethical and inclusive artistry.

Featured Jewelry Designer

TruFacebyGrace is a celebration of African heritage and Afrofuturistic vision, crafting bold, culturally inspired jewelry and fashion that bridge tradition and modernity. Drawing on the rich tapestry of African customs and craftsmanship, each piece tells a story—honoring the intricate artistry of diverse regions while embracing a forward-thinking aesthetic. This blend of heritage and innovation has captured the attention of global icons like Janet Jackson, Kelly Rowland, Zozi Tunzi and more. TruFacebyGrace has also been featured in Coming 2 America and Black Panther: Wakanda Forever. From the Oscars to the Golden Globes and Essence red carpets, the brand stands as a testament to cultural pride and its powerful connection to pop culture, redefining what it means to wear your story.

Press & Media Invitations Now Open

Members of the press/media are invited to request credentials via [email protected]. Seating and capacity are extremely limited.

Stay Connected
Follow Studio|Couture and Plus Ultra Entertainment on social media for updates, sneak peeks, and behind-the-scenes looks at Pop Couture.

Studio|Couture and Plus Ultra Entertainment, the event’s award winning, visionary producers, have created a platform that blends impeccable event production with a passion for highlighting emerging talent. From small to large experiences, media features and impact, their expertise ensures Pop Couture delivers an experience that rivals the biggest shows of the season.

About Studio|Couture

Studio|Couture is a premier creative agency specializing in fashion, art, and luxury event production. Renowned for its innovative approach and dedication to elevating emerging talent, Studio|Couture blends high-end aesthetics with cutting-edge storytelling to craft unforgettable experiences. From conceptual design to flawless execution, the agency is committed to pushing boundaries and redefining modern couture.

About Plus Ultra Entertainment

Plus Ultra Entertainment is an award-winning entity and inclusive nerd space dedicated to celebrating and amplifying the diverse voices within nerd, anime, cosplay, and pop culture. With a mission to creatively build community and culture, Plus Ultra Entertainment bridges the gap between fandom and artistry, crafting experiences that unite and inspire. Through its innovative productions and dedication to inclusivity, the company has become a trailblazer in highlighting the transformative power of nerd and pop culture.