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Freedom Through Fashion – Inside Out Clothing Project.

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Inside Out
Style Icon Photography

“Second chances are not given to make things right, but to prove that we can do better even after we fall.”

The moment you stand up against adversity, you become a winner. It requires courage, mental willpower, and strength to be the change you wish to see. Meaningful relationships also help foster our trajectory, dreams, and aspirations. The community’s unwavering support makes initiatives like the Inside Out Clothing Project a reality. Greg McKenzie founded this project as the UK’s first clothing brand, created and designed by young ex-offenders. It provides a space for those leaving the criminal justice system to harness their creative skills, build relationships, and generate job prospects following their struggles.

“The idea for the Inside Out Clothing Project emerged ten years ago, inspired by my experiences in and out of children’s homes. At 20 years old, I became the youngest black senior broadcast journalist at the BBC. I wanted to create a platform that offers hope and aspiration, which led me to establish the Inside Out Clothing Project three years ago. Since then, I have helped 30 young people. Dream big—having the right mindset is essential to instigate change,” says Greg McKenzie.

The grand opening of the Inside Out Clothing Project occurred on Saturday, November 23rd, at Westfield Stratford. Four talented designers showcased creations that represent unyielding hope transformed into triumph.

Designed by Martallus Alfred, “Life Reloaded” represents a new beginning. “I always wanted to be a music producer, which was my backup plan. While in prison, I achieved a Level 2 in Maths and English, although I didn’t particularly enjoy reading and education. There was a college on-site, and I learned new skills in a print shop that produced clothing for prisoners. After leaving prison, I connected with a hub in Croydon that helps former prisoners enrol in courses, where I learned about Inside Out. I’ve always been business-minded and didn’t want to work for anyone else, so I eventually started my clothing brand. Inside Out is fantastic for anyone leaving prison because ex-offenders rarely get a second chance. It prevents you from drowning in uncertainty,” says Martallus Alfred.

“Locked In,” founded by Chanel Pinnick, reflects a journey from being locked in to being locked on. “My logo design represents focus and self-discovery. I appreciate street art, which inspired my hand-crafted design. I chose a stencil design for the lettering; the target symbolizes focus. Joining the Inside Out Clothing Project was a tremendous opportunity. I became involved in February of this year, and as a result, they made everything seem possible. Don’t lose hope if you’re leaving the criminal justice system—be open to new possibilities,” says Chanel Pinnick.

“Rethink,” designed by Joe Wanzala, epitomizes the yin-yang quality of life. “There are two sides to everything and a grey area in life. I chose to change my life, and my design represents that we all face choices we must consider,” says Joe Wanzala.

“Cold Heart,” designed by Taschan Peart, is about survival. “It reflects my trauma. I grew up in care and was often thrust into new situations without forming connections. I experienced a lot of pain amid family unrest, but I found happiness when my family found peace. The only way I could protect myself was to feel nothing. Being numb means sacrificing good feelings for the bad, but being cold-hearted has made me a survivor. Inside Out bridges the gap between two worlds – the world no one speaks about or wants to help and the world everyone knows and speaks about, i.e. everyday life.” says Taschan Peart.

Listening to the stories of these talented designers was genuinely inspiring. They reminded me of my struggles, moments of self-doubt, and times when I felt like giving up, believing that no one cared or was paying attention. A common theme in all our experiences is the importance of mindset and the need to listen to ourselves, even during uncertain times.

The Inside Out Clothing Project equips participants with business, creative, employment, and personal development skills, helping them to “find freedom through fashion.”

All sales proceeds are returned to the community interest company, allowing the Inside Out project to continue its vital work.

Written by Natalie Robinson

Award-winning luxury personal stylist, style expert and contributing fashion editor, Natalie has a wealth of fashion knowledge and experience empowering women and men to feel and look their best through fashion. In 2017, she launched her blog, Style Icon Collective, to showcase her creative talents and support fashion, lifestyle, and beauty brands. Natalie's fashion journey began at Harrods and Browns Boutique in London, where she worked as a fashion consultant. In 2004, she advanced her career as a personal shopper at Selfridges and founded Style Icon Ltd, a personal shopping company, in 2005. This venture allowed her to travel the world with private clients, engage in red-carpet styling, mentor students, and speak at events such as London Fashion Week, Clothes Show Live, and British Airways corporate gatherings. Natalie holds a BA (Honours) degree in Social Policy and Politics, a PGCE, and a certification in creative writing from Central St Martins.

We Speak Fashion

Built on Style, Powered by Culture: Kamp De Krog Brings Its Pop-Up Shop Experience to Atlanta

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Kamp De Krog pulled up to Atlantic Station in Atlanta and did what it does best, turn open space into a living, breathing culture moment. The traveling vintage and streetwear pop-up brought together racks of rare finds, statement pieces, and independent vendors who understand that style is language. From worn-in classics to bold streetwear silhouettes, the event felt less like shopping and more like a conversation, one stitched together by creativity, confidence, and community.

What stood out was the energy. Atlanta showed up curious, expressive, and ready to engage. People were not just browsing, they were connecting with vendors, trading stories behind garments, and tapping into the culture that makes pop-ups like this matter. Kamp De Krog created an atmosphere where individuality was the currency and originality was the standard, reminding everyone that fashion hits different when it is personal.

Set against the backdrop of Atlantic Station, the pop-up became a reflection of Atlanta itself, diverse, expressive, and unapologetically creative. Kamp De Krog continues to carve out space for independent fashion and culture-forward experiences, proving that when community leads, style follows. This stop in Atlanta was not just an event, it was a statement.

The Atlanta pop-up captured the spirit of Kamp De Krog in every detail. From the carefully curated apparel to the energy of the crowd, the event celebrated creativity, individuality, and community. Visitors left not just with new pieces for their wardrobe, but with a sense of connection to the culture behind the brand. The experience made it clear that Kamp De Krog is setting the tone for pop-up fashion in Atlanta and that this is only the beginning of a growing movement.

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