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Journeys, Adidas Originals Take Over Downtown Atlanta with Help from Lil Yachty & More

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ATLANTA) – September 29, 2019 – Yesterday, thousands of young locals convened at the Georgia Freight Depot to experience “Destination: Atlanta,” a one-day free music festival hosted by Journeys and adidas Originals. The second annual event included live performances from Lil Yachty,Kodie Shane, Marlo, Jamee Cornelia and Mike Floss and featured DJ sets by Heroes x Villains and Ferrari Simmons. Lifestyle influencer Kenny Burns emcee’d the event. 

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Guests were not only treated to a free concert, but enjoyed a variety of creative activations such as the t-shirt “Maker’s Lab,” a customize-your-adidas station, the living art wall, lawn games, a “cloud” machine and the festival’s centerpiece: the foam tower!

“Destination: Atlanta” is the second installment of the annual “Destination” series, which launched last year in San Diego and drew over 3,400 attendees. 
For more “Destination: Atlanta” highlights, follow Journeys and adidas Originals on social: @Journeys and @adidasoriginals.
SOCIAL #DestinationAtlanta
@Journeys and @adidasoriginals
LIL YACHTY | @lilyachty  
KODIE SHANE: @kodieshane
MARLO: @lilmarlo_1
MIKE FLOSS: @mikeflossmusic
JAMEE CORNELIA: @jameecornelia
FERRARI SIMMONS: @ferrarisimmons
KENNY BURNS: @kennyburns 


ABOUT JOURNEYSJourneys is a teen retail leader with an emphasis on footwear and unique specialty items including apparel, backpacks, hats and accessories. With more than 840 stores in all 50 US states, Puerto Rico and Canada, Journeys offers the most popular brands that cater to the teen lifestyle such as Vans, Converse, adidas, Timberland, Dr. Martens and UGG. Through strategic artistic partnerships, event sponsorships, exclusive content, creative collaborations with musicians and a focus on giving back to the community through charitable events and volunteer programs – Journeys has become more than just a retailer, but a universal part of teen and youth culture.
The in-store Journeys experience features an energetic environment, friendly, passionate staff and a family-like atmosphere where self-expression is not just accepted – but encouraged and embraced. TVs are playing carefully curated music videos and lifestyle segments, set alongside impactful visual merchandising displays that change monthly to reflect on the latest trends and styles sought after by the 12-22 age bracket.
Journeys omni-channel presence includes the stores, printed catalogs, website: journeys.com, and social media channels on Instagram, Facebook and Twitter (@journeys), as well as Pinterest and Snapchat (@journeysshoes). Based in Nashville, Tennessee, Journeys is a division of Genesco Inc.
ABOUT ADIDAS ORIGINALS
Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.

We Speak Entertainment

The Rise of STEEZALEO THE GREAT: A Fresh Voice in Hip-Hop

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In the ever-evolving landscape of hip-hop, new artists continually emerge, each bringing their unique sound and style to the forefront. Among these rising stars is STEEZALEO THE GREAT, an independent recording artist from Kalamazoo, Michigan, who is making a name for himself with his distinctive blend of laid-back luxury and Detroit hustle. As the founder of Steezaleo Music Group, a self-made label, STEEZALEO is pushing the boundaries of real notion with style, purpose, and confidence.

A Sound that Blends Luxury and Hustle

STEEZALEO’s music is characterized by smooth but sharp melodies, cool but calculated lyrics, and a pen that speaks to both ambition and authenticity. His sound is a perfect blend of hip-hop, trap, and motivational rap, making him a standout in the industry. With a vibe that is both smooth and focused, STEEZALEO’s music is designed to uplift and motivate, while still riding hard-hitting production.

Inspirations and Influences

STEEZALEO draws inspiration from artists like Gunna, Future, and Nipsey Hussle, who are known for their melodic rap and motivational lyrics. He brings a fresh voice to the genre, focusing on themes of growth, drive, and forward motion. With his hypnotic flow and polished delivery, STEEZALEO is quickly becoming a force to be reckoned with in the music industry.

Critical Acclaim and Growing Recognition

STEEZALEO’s music has been praised by critics, with 24Hip-Hop calling his project “infectious” and noting his “stick delivery and elevated lyricism.” Fresh ip-to its R&B has also praised STEEZALEO, calling him “a diamond in the rough” and highlighting his ability to “command attention with rhythmic precision and raw authenticity.” This critical acclaim is a testament to STEEZALEO’s hard work and dedication to his craft.

Latest Projects and Releases

STEEZALEO has been prolific in his recent releases, with his latest EP, Motion Talk, featuring standout tracks like “Big Drip,” “Dexter,” and “High Road.” These tracks showcase STEEZALEO’s evolution as a powerful storyteller with purpose, and his ability to craft compelling narratives that resonate with listeners. His latest project, “OCEAN MY CUP JUST DROPPED!”, is a testament to his growing momentum and artistry, with its smooth, bold sound and repeat-worthy beats.

A Bright Future Ahead

With his unique sound, critical acclaim, and growing momentum, STEEZALEO THE GREAT is poised for continued success and recognition in the music industry. As he continues to build his legacy, one thing is clear: he’s a force to be reckoned with, and his music is sure to resonate with fans and critics alike.

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