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Journeys, Adidas Originals Take Over Downtown Atlanta with Help from Lil Yachty & More

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ATLANTA) – September 29, 2019 – Yesterday, thousands of young locals convened at the Georgia Freight Depot to experience “Destination: Atlanta,” a one-day free music festival hosted by Journeys and adidas Originals. The second annual event included live performances from Lil Yachty,Kodie Shane, Marlo, Jamee Cornelia and Mike Floss and featured DJ sets by Heroes x Villains and Ferrari Simmons. Lifestyle influencer Kenny Burns emcee’d the event. 

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Guests were not only treated to a free concert, but enjoyed a variety of creative activations such as the t-shirt “Maker’s Lab,” a customize-your-adidas station, the living art wall, lawn games, a “cloud” machine and the festival’s centerpiece: the foam tower!

“Destination: Atlanta” is the second installment of the annual “Destination” series, which launched last year in San Diego and drew over 3,400 attendees. 
For more “Destination: Atlanta” highlights, follow Journeys and adidas Originals on social: @Journeys and @adidasoriginals.
SOCIAL #DestinationAtlanta
@Journeys and @adidasoriginals
LIL YACHTY | @lilyachty  
KODIE SHANE: @kodieshane
MARLO: @lilmarlo_1
MIKE FLOSS: @mikeflossmusic
JAMEE CORNELIA: @jameecornelia
FERRARI SIMMONS: @ferrarisimmons
KENNY BURNS: @kennyburns 


ABOUT JOURNEYSJourneys is a teen retail leader with an emphasis on footwear and unique specialty items including apparel, backpacks, hats and accessories. With more than 840 stores in all 50 US states, Puerto Rico and Canada, Journeys offers the most popular brands that cater to the teen lifestyle such as Vans, Converse, adidas, Timberland, Dr. Martens and UGG. Through strategic artistic partnerships, event sponsorships, exclusive content, creative collaborations with musicians and a focus on giving back to the community through charitable events and volunteer programs – Journeys has become more than just a retailer, but a universal part of teen and youth culture.
The in-store Journeys experience features an energetic environment, friendly, passionate staff and a family-like atmosphere where self-expression is not just accepted – but encouraged and embraced. TVs are playing carefully curated music videos and lifestyle segments, set alongside impactful visual merchandising displays that change monthly to reflect on the latest trends and styles sought after by the 12-22 age bracket.
Journeys omni-channel presence includes the stores, printed catalogs, website: journeys.com, and social media channels on Instagram, Facebook and Twitter (@journeys), as well as Pinterest and Snapchat (@journeysshoes). Based in Nashville, Tennessee, Journeys is a division of Genesco Inc.
ABOUT ADIDAS ORIGINALS
Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.

We Speak Entertainment

Sion Lee: The Multifaceted Artist Redefining the Entertainment Industry

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In the ever-evolving landscape of the entertainment industry, one name stands out for her incredible range, versatility, and dedication to her craft: Sion Lee. This talented singer, musical actress, and songwriter has been making waves in the global arts scene, captivating audiences with her powerful performances, hauntingly beautiful voice, and inspiring story.

A Journey of Passion and Perseverance

Sion Lee’s journey to stardom began with a passion for music and the performing arts. Growing up in South Korea, she was exposed to the rich cultural heritage of her country, which instilled in her a deep love for music, dance, and drama. Her early training in classical vocal music laid the foundation for her future success, and she quickly began to make a name for herself in the competitive world of musical theatre.

Breaking Boundaries and Defying Expectations

Sion Lee’s career has been marked by a series of bold moves and daring choices. From her early days as a musical actress in South Korea to her decision to pursue a career in London, she has consistently pushed beyond her comfort zone, embracing new challenges and opportunities with courage and determination. Her performances in critically acclaimed productions such as and have earned her widespread recognition and acclaim, cementing her position as a rising star in the global arts scene.

A Voice that Transcends Borders and Boundaries

Sion Lee’s voice is a true marvel, capable of conveying the full range of human emotions with breathtaking precision and power. Whether she is performing on stage, in the recording studio, or in front of the camera, her voice is always the focal point, drawing the listener in and refusing to let go. With her unique blend of classical training and contemporary sensibilities, she is able to transcend borders and boundaries, speaking directly to the hearts of audiences around the world.

A Songwriter and Musician of Unparalleled Talent

In addition to her work as a performer, Sion Lee is also a gifted songwriter and musician. Her music is a deeply personal reflection of her experiences, hopes, and dreams, and is characterized by its haunting beauty, emotional depth, and soaring melodies.

A True Artist and Entrepreneur

Sion Lee is a true artist and entrepreneur, with a vision and passion that extends far beyond her own career. She is committed to using her platform to inspire and uplift others, and to creating music and art that reflects the beauty, diversity, and complexity of the world around us. With her incredible talent, dedication, and perseverance, she is poised to become a major force in the entertainment industry, and to leave a lasting legacy that will inspire generations to come.

The Future of Entertainment: Sion Lee’s Vision

As Sion Lee looks to the future, she is excited to explore new creative possibilities and to push the boundaries of what is possible in the entertainment industry. With her unique blend of talent, passion, and dedication, she is poised to become a true leader and innovator in the years to come. Whether she is performing on stage, in the recording studio, or in front of the camera, Sion Lee is always true to herself and her art, and is committed to creating music and art that inspires, uplifts, and transforms.

Social Media:

Instagram: @luven_ing

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