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Journeys, Adidas Originals Take Over Downtown Atlanta with Help from Lil Yachty & More

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ATLANTA) – September 29, 2019 – Yesterday, thousands of young locals convened at the Georgia Freight Depot to experience “Destination: Atlanta,” a one-day free music festival hosted by Journeys and adidas Originals. The second annual event included live performances from Lil Yachty,Kodie Shane, Marlo, Jamee Cornelia and Mike Floss and featured DJ sets by Heroes x Villains and Ferrari Simmons. Lifestyle influencer Kenny Burns emcee’d the event. 

https://www.instagram.com/p/B3CXnydh2KP/?igshid=13gawd0wqeqmr


Guests were not only treated to a free concert, but enjoyed a variety of creative activations such as the t-shirt “Maker’s Lab,” a customize-your-adidas station, the living art wall, lawn games, a “cloud” machine and the festival’s centerpiece: the foam tower!

“Destination: Atlanta” is the second installment of the annual “Destination” series, which launched last year in San Diego and drew over 3,400 attendees. 
For more “Destination: Atlanta” highlights, follow Journeys and adidas Originals on social: @Journeys and @adidasoriginals.
SOCIAL #DestinationAtlanta
@Journeys and @adidasoriginals
LIL YACHTY | @lilyachty  
KODIE SHANE: @kodieshane
MARLO: @lilmarlo_1
MIKE FLOSS: @mikeflossmusic
JAMEE CORNELIA: @jameecornelia
FERRARI SIMMONS: @ferrarisimmons
KENNY BURNS: @kennyburns 


ABOUT JOURNEYSJourneys is a teen retail leader with an emphasis on footwear and unique specialty items including apparel, backpacks, hats and accessories. With more than 840 stores in all 50 US states, Puerto Rico and Canada, Journeys offers the most popular brands that cater to the teen lifestyle such as Vans, Converse, adidas, Timberland, Dr. Martens and UGG. Through strategic artistic partnerships, event sponsorships, exclusive content, creative collaborations with musicians and a focus on giving back to the community through charitable events and volunteer programs – Journeys has become more than just a retailer, but a universal part of teen and youth culture.
The in-store Journeys experience features an energetic environment, friendly, passionate staff and a family-like atmosphere where self-expression is not just accepted – but encouraged and embraced. TVs are playing carefully curated music videos and lifestyle segments, set alongside impactful visual merchandising displays that change monthly to reflect on the latest trends and styles sought after by the 12-22 age bracket.
Journeys omni-channel presence includes the stores, printed catalogs, website: journeys.com, and social media channels on Instagram, Facebook and Twitter (@journeys), as well as Pinterest and Snapchat (@journeysshoes). Based in Nashville, Tennessee, Journeys is a division of Genesco Inc.
ABOUT ADIDAS ORIGINALS
Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.

We Speak Podcast

Music Therapy & Motivation Season 2, Episode 6 – “The Resurgence of RIMIDI: Soul, Self & Service”

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If you’re drawn to deeply soulful voices and stories of artistic rebirth, don’t miss this episode. Gino Black sits down with RIMIDI, a rising indie-soul vocalist whose latest work channels vulnerability and empowerment.

What You’ll Learn:

  • Rediscovering Purpose: RIMIDI walks through her comeback story—how she reclaimed her artistry after stepping back, and the creative clarity that followed.
  • Lyrics as Healing: Discover how she uses songwriting as a therapeutic medium, tackling identity, mental health, and community through music.
  • Empowerment Through Action: From launching GEMCulture.org to uplifting others via Fund‑a‑GEM, RIMIDI merges creative expression with communal support.
  • Practical Wisdom: Ideal for independent artists—RIMIDI shares how she navigates self-promotion, audience engagement, and maintaining authenticity throughout the process.

The Takeaway:
This episode transcends the norm—it’s not just motivation, it’s a movement. RIMIDI’s journey is a blueprint for anyone reclaiming their voice, creative drive, or purpose. Her blend of soulful artistry and grassroots community work reminds us that music can heal both artist and audience.

Final Word:
RIMIDI’s episode is a stirring testament to resilience, artistry, and empowerment. Gino Black masterfully guides the conversation from personal growth to community building. Listeners—whether creatives, dreamers, or supporters—will walk away fueled by hope and inspiration.

Tune in to Season 2, Episode 6 now, and subscribe for more weekly stories at the intersection of music and motivation!

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