We Speak Entertainment
Journeys, Adidas Originals Take Over Downtown Atlanta with Help from Lil Yachty & More
ATLANTA) – September 29, 2019 – Yesterday, thousands of young locals convened at the Georgia Freight Depot to experience “Destination: Atlanta,” a one-day free music festival hosted by Journeys and adidas Originals. The second annual event included live performances from Lil Yachty,Kodie Shane, Marlo, Jamee Cornelia and Mike Floss and featured DJ sets by Heroes x Villains and Ferrari Simmons. Lifestyle influencer Kenny Burns emcee’d the event.
https://www.instagram.com/p/B3CXnydh2KP/?igshid=13gawd0wqeqmr
Guests were not only treated to a free concert, but enjoyed a variety of creative activations such as the t-shirt “Maker’s Lab,” a customize-your-adidas station, the living art wall, lawn games, a “cloud” machine and the festival’s centerpiece: the foam tower!
“Destination: Atlanta” is the second installment of the annual “Destination” series, which launched last year in San Diego and drew over 3,400 attendees.
For more “Destination: Atlanta” highlights, follow Journeys and adidas Originals on social: @Journeys and @adidasoriginals.
SOCIAL #DestinationAtlanta
@Journeys and @adidasoriginals
LIL YACHTY | @lilyachty
KODIE SHANE: @kodieshane
MARLO: @lilmarlo_1
MIKE FLOSS: @mikeflossmusic
JAMEE CORNELIA: @jameecornelia
FERRARI SIMMONS: @ferrarisimmons
KENNY BURNS: @kennyburns
ABOUT JOURNEYSJourneys is a teen retail leader with an emphasis on footwear and unique specialty items including apparel, backpacks, hats and accessories. With more than 840 stores in all 50 US states, Puerto Rico and Canada, Journeys offers the most popular brands that cater to the teen lifestyle such as Vans, Converse, adidas, Timberland, Dr. Martens and UGG. Through strategic artistic partnerships, event sponsorships, exclusive content, creative collaborations with musicians and a focus on giving back to the community through charitable events and volunteer programs – Journeys has become more than just a retailer, but a universal part of teen and youth culture.
The in-store Journeys experience features an energetic environment, friendly, passionate staff and a family-like atmosphere where self-expression is not just accepted – but encouraged and embraced. TVs are playing carefully curated music videos and lifestyle segments, set alongside impactful visual merchandising displays that change monthly to reflect on the latest trends and styles sought after by the 12-22 age bracket.
Journeys omni-channel presence includes the stores, printed catalogs, website: journeys.com, and social media channels on Instagram, Facebook and Twitter (@journeys), as well as Pinterest and Snapchat (@journeysshoes). Based in Nashville, Tennessee, Journeys is a division of Genesco Inc.
ABOUT ADIDAS ORIGINALSInspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.
In an era where music often races to keep up with the fast-paced rhythm of modern life, Official Jones has crafted a piece that invites listeners to pause, reflect, and rediscover the timeless beauty of romance. His latest single, “Beautiful Twilight,” is more than just a song; it’s a universal anthem that transcends age and ethnicity, offering a gentle reminder of the elegance and depth that romance can bring to our lives.
Reviving Romance in the Modern Age
“Beautiful Twilight” seeks to rekindle the embers of romance that many feel have been dimmed by the hustle and bustle of contemporary living. Official Jones, with his signature style, has woven together a melody that is both soothing and evocative, creating an atmosphere where love can flourish once again. The song’s gentle harmonies and heartfelt lyrics serve as a call to embrace the softer, more tender moments of life, encouraging listeners to connect with their emotions and with each other.
A Melody for All
One of the standout features of “Beautiful Twilight” is its universal appeal. Official Jones has masterfully crafted a composition that resonates with audiences of all ages and backgrounds. The song’s universal themes of love, reflection, and beauty speak to the human experience, making it relatable to anyone who has ever felt the stirrings of affection or the longing for connection.
The music transcends cultural and generational boundaries, uniting listeners in a shared appreciation for the art of romance. Whether you’re a young couple just beginning your journey together or someone who has spent decades nurturing a deep partnership, “Beautiful Twilight” offers a soundtrack to your most cherished memories and aspirations.
Elevating the Mind of Gentlemen
In addition to its romantic themes, “Beautiful Twilight” serves as an invitation for gentlemen to elevate their minds and embrace a more refined approach to love and relationships. Official Jones encourages men to reflect on the qualities that define a true gentleman—kindness, patience, and respect—and to incorporate these values into their daily lives.
The song is a reminder that romance is not just about grand gestures, but also about the quiet moments of understanding and support that build lasting bonds. By listening to “Beautiful Twilight,” gentlemen are inspired to cultivate a deeper emotional intelligence and to approach their relationships with sincerity and grace.
A Timeless Classic in the Making
“Beautiful Twilight” is poised to become a timeless classic, a song that will be cherished for generations to come. Its universal message and captivating melody ensure that it will remain a staple in playlists around the world, a testament to the enduring power of love and music.
Official Jones has not only created a song but a movement—a call to bring romance back into our lives and to elevate our minds and spirits. As we listen to “Beautiful Twilight,” we are reminded of the beauty that exists in the world and within ourselves, encouraging us to embrace each day with an open heart and a renewed sense of wonder.
In a world that often forgets the importance of slowing down and savoring the moment, “Beautiful Twilight” stands as a beacon of hope and inspiration, inviting us all to rediscover the magic of romance and the joy of being truly present with the ones we love.
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