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Journeys, Adidas Originals Take Over Downtown Atlanta with Help from Lil Yachty & More

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ATLANTA) – September 29, 2019 – Yesterday, thousands of young locals convened at the Georgia Freight Depot to experience “Destination: Atlanta,” a one-day free music festival hosted by Journeys and adidas Originals. The second annual event included live performances from Lil Yachty,Kodie Shane, Marlo, Jamee Cornelia and Mike Floss and featured DJ sets by Heroes x Villains and Ferrari Simmons. Lifestyle influencer Kenny Burns emcee’d the event. 

https://www.instagram.com/p/B3CXnydh2KP/?igshid=13gawd0wqeqmr


Guests were not only treated to a free concert, but enjoyed a variety of creative activations such as the t-shirt “Maker’s Lab,” a customize-your-adidas station, the living art wall, lawn games, a “cloud” machine and the festival’s centerpiece: the foam tower!

“Destination: Atlanta” is the second installment of the annual “Destination” series, which launched last year in San Diego and drew over 3,400 attendees. 
For more “Destination: Atlanta” highlights, follow Journeys and adidas Originals on social: @Journeys and @adidasoriginals.
SOCIAL #DestinationAtlanta
@Journeys and @adidasoriginals
LIL YACHTY | @lilyachty  
KODIE SHANE: @kodieshane
MARLO: @lilmarlo_1
MIKE FLOSS: @mikeflossmusic
JAMEE CORNELIA: @jameecornelia
FERRARI SIMMONS: @ferrarisimmons
KENNY BURNS: @kennyburns 


ABOUT JOURNEYSJourneys is a teen retail leader with an emphasis on footwear and unique specialty items including apparel, backpacks, hats and accessories. With more than 840 stores in all 50 US states, Puerto Rico and Canada, Journeys offers the most popular brands that cater to the teen lifestyle such as Vans, Converse, adidas, Timberland, Dr. Martens and UGG. Through strategic artistic partnerships, event sponsorships, exclusive content, creative collaborations with musicians and a focus on giving back to the community through charitable events and volunteer programs – Journeys has become more than just a retailer, but a universal part of teen and youth culture.
The in-store Journeys experience features an energetic environment, friendly, passionate staff and a family-like atmosphere where self-expression is not just accepted – but encouraged and embraced. TVs are playing carefully curated music videos and lifestyle segments, set alongside impactful visual merchandising displays that change monthly to reflect on the latest trends and styles sought after by the 12-22 age bracket.
Journeys omni-channel presence includes the stores, printed catalogs, website: journeys.com, and social media channels on Instagram, Facebook and Twitter (@journeys), as well as Pinterest and Snapchat (@journeysshoes). Based in Nashville, Tennessee, Journeys is a division of Genesco Inc.
ABOUT ADIDAS ORIGINALS
Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.

We Speak Electronic

Avohee Avoher Desata la Noche con La Noche Resonaba

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Avohee Avoher doesn’t just release a track with “La Noche Resonaba”—he unleashes a nocturnal experience that feels engineered for the pulse of the world’s most electric dancefloors. From the first beat, there’s a hypnotic tension that builds like a slow-burning seduction, drawing listeners into a sonic landscape that is equal parts cinematic score and underground club ritual. This is not passive listening—it’s immersion.

What elevates the track is its architectural precision. The analogue synth lines don’t merely drive the rhythm—they breathe, expand, and coil around the listener with almost theatrical intention. Each drop lands with authority, not chaos, proving Avoher understands restraint just as much as release. The bilingual vocals add an exotic mystique, floating between languages like whispers in a dimly lit room, giving the track a global, almost spiritual identity.

There’s also something undeniably grand about the composition. You can hear the classical discipline in its structure—the rise and fall, the emotional pacing, the deliberate layering. It’s EDM with intellect, sensuality, and scale. “La Noche Resonaba” feels as comfortable in a dark Ibiza club at 3 AM as it does on a massive festival stage, arms raised, lights exploding, bodies moving in unison.

This is a statement record. Avohee Avoher isn’t chasing trends—he’s crafting moments. And in a genre often driven by repetition, this track stands out as something far more refined, far more cinematic, and far more unforgettable.

Párrafo en Español:

“La Noche Resonaba” es una obra envolvente que captura la esencia de la noche con una intensidad casi hipnótica. La fusión de sonidos electrónicos con una estructura cuidadosamente elaborada crea una experiencia sensorial profunda, donde cada ritmo y cada voz transportan al oyente a un mundo misterioso y seductor. Avohee Avoher demuestra una maestría excepcional al combinar lo clásico con lo moderno, logrando un tema que no solo se escucha, sino que se siente en cada latido.

Watch the official music video here:
https://youtu.be/0A0NL7ebTu8?si=ZiSrYUbxR95bsTqG

Official site:
https://www.avohee.com

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