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Prime Society Debut Stunning New Release “Coffin”
Prime Society, the dynamic musical ensemble that seamlessly fuse rap, R&B, soul, funk and pop, have shared their latest single, “Coffin”. Originally formed in 2021 as a rap group in Phoenix, Arizona, Prime Society have evolved into a genre-blending band that pushes the boundaries of musical expression.
Comprising Juanton Soup on keys, Infin8 as the charismatic emcee, Shyheim on vocals and visual art, and J. Reid on bass, Prime Society draw inspiration from their diverse talents and shared church upbringing. The serendipitous meeting of brothers J. Reid and Infin8 with Shy at Arizona State University, along with the revelation that Juanton was J. Reid’s neighbour, solidified the formation of the group.
Transitioning from their roots in rap, Prime Society’s melodic R&B-inspired approach gained recognition with their breakout album, The World Is Yours, featuring the single “Paradise”, which reached an impressive #2 on the DRT internet radio charts. Renowned for their electrifying live performances, including a memorable set at the 2022 Burning Man Festival, the band have set their sights on achieving the highest success in the music industry.
With “Coffin”, Prime Society invite listeners to embrace the present moment and resist the urge to dwell on life’s minutiae. The track’s infectious groove and thought-provoking lyrics will resonate with fans of artists such as Childish Gambino, Anderson .Paak, Maroon 5 and Bruno Mars, showcasing the band’s versatility and artistic vision.
Reflecting on the release of “Coffin”, Prime Society share, “Don’t waste your life overthinking the little things… or anything. We created this track from a jam session at ‘The Dojo’. The main progression was spontaneously made by J and Juan, and then Shy started to hum the lyrics. We’ve worked on ‘Coffin’ since 2022, recording seven different renditions before settling on this version you hear today.” “Coffin” is available to buy/stream now on all platforms: https://primesociety.lnk.to/Coffin.
Keep up to date with the latest from Prime Society:
M Dot R, the viral sensation who stormed into the spotlight with his hit single “Turn Red,” is back with a bang, dropping his latest dancehall masterpiece, “Two Halves.” This UK-based artist has been making waves since his debut in 2016, steadily climbing the ranks and capturing hearts with his infectious beats and charismatic persona. Now, with “Two Halves,” M Dot R ventures into uncharted territory, blending the gritty vibes of grime with the infectious rhythms of dancehall, creating a sound that’s uniquely his own.
From the moment you hit play, “Two Halves” grabs you by the ears and refuses to let go. M Dot R’s signature energy pulses through every beat, infusing the track with an undeniable sense of urgency and excitement. Drawing inspiration from his love of Jamaican culture, M Dot R effortlessly weaves in his distinctive patois flare, transporting listeners to the heart of the dancehall scene.
Produced in collaboration with Fumez The Engineer, “Two Halves” is a masterclass in modern production. Polyrhythmic beats collide with trap hats, creating a sonic landscape that’s as dynamic as it is addictive. The addition of trumpets and electric piano adds layers of depth to the track, propelling it forward with an unstoppable momentum.
But what truly sets “Two Halves” apart is M Dot R’s infectious charisma and lyrical prowess. With his razor-sharp delivery and infectious energy, he effortlessly commands the listener’s attention, painting vivid pictures with his words. Each verse is a testament to his skill as a storyteller, drawing listeners into his world and leaving them hungry for more.
In “Two Halves,” M Dot R proves once again why he’s one of the most exciting artists in the UK dancehall scene. Bold, fun, and lighthearted, this track is sure to set the dancefloor ablaze wherever it’s played. So whether you’re a die-hard fan or a newcomer to M Dot R’s music, “Two Halves” is guaranteed to leave you wanting more.
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