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Q&A with LOH-renzo

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LOH-renzo is a versatile Austrian-Nigerian rap artist based in Linz. He spent most of his early life in Lagos where he started writing poetry and music as a form of self-expression at a young age.

His music focuses on themes of self-motivation, life experiences, and how he connects to the world around him. We caught up with him following the release of his track “Menace” to learn more about his artistry, influences and aspirations.

– As an Austrian-Nigerian artist, how do you navigate the intersection of your cultural identities within your music? Are there specific influences from both cultures that you incorporate into your sound or lyrical content?

I always try to include elements of culture and heritage in my lyrics, I make references to who I am, where I’m from or how good I look. Sometimes it’s a bit of a challenge having dual identities, but influences like Santan Dave and Tobe Nwigwe help me focus more on perfecting my Hip-Hop art itself, and less on who I am as a person.

They are both of Nigerian descent but they are widely known for their creative abilities. 

– “Menace” marks a bold departure from your previous work, showcasing a more confident and assertive side of your artistry. What inspired this shift in tone and how does it reflect your personal growth as an artist?

I would say my personal growth inspired this shift in tone. “Menace” depicts patience and pride. I was patient enough to grow first and then release it after I had fully experienced the lyrics I was rapping about, and I was proud enough to not care about the “ifs and buts” , I just made it happen.

The major inspiration for the shift in tone was my new environment. Moving to Linz, Austria made me a little bit cocky, because I had the privilege of starting my personal growth all over again with no one really knowing or experiencing the older version of me. 

– “Menace” was originally recorded in 2021. Looking back, how do you feel about revisiting this track and sharing it with the world now? Has your perspective on the song evolved since its creation?

“Menace” was always planned to be a global release. It was recorded back in 2021 in a little home studio in Nigeria. I was in the midst of friends going crazy when the song was finished and I knew in that moment, that I would have to evolve as an individual and as an artist, to really fit the narrative of “Menace”. My perspective on the song never changed, but my perspective on myself constantly evolved. 

– In addition to your music career, you’re also known for your passion for fashion. How do you see your fashion aesthetic intersecting with your music, and do you draw inspiration from similar sources for both creative outlets?

Yes I draw lots of inspiration from artists that curate both. In terms of fashion and creativity, I really look up to creative artistes like Pharrell Williams, A$AP Rocky, Lil Yachty and Aminé.  

I also have a personal stylist called Mr. Gbada. We work together to always create new ways to express  the idea of “LOH-renzo“ to people. Visual aesthetics are vital to long lasting emotions. 

– Can you give us a glimpse into your creative process when crafting a song like “Menace”? From the initial concept to the final recording, what steps do you take to bring your vision to life?

My creative process involves including music in my everyday life. I think I was cleaning in my parents’ home with the “Menace“ beat playing loudly on the speakers. 

The beat triggered emotions, the emotions triggered vocal melodies, vocal melodies turned to words, and when everything came together nicely, I basically sewed the pieces together and sent the raw draft to the beat producer (Retrro) for his opinion. Then I went to his home studio to record the final version. He loved it. All my Musically inclined friends loved it too and that is how I create music till date, I always involve people in the creative process. 

– Looking ahead, what are your aspirations for the future of your music career, and what can fans expect from you beyond this new release?

I aspire to grow a strong bond with a community in Europe and Nigeria simultaneously and market my brand to the rest of the world. With a few performances already done in Linz, I also aspire to tour and perform in other major cities in Austria and neighboring countries in Europe as well. After the release of “Menace” , fans can expect an EP titled “Surgo”. 

“Menace” is a sneak peek into what the EP holds, as “Surgo“ expresses themes of Pride and Egoism, but also motivation, creativity and family. This unique Hiphop creation can be enjoyed in the form of rage anthems, motivational tracks and overall hype energy. I am really looking forward to releasing it. 

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Thirstin Howl The 3rd drops new LP, The Last Shall Be Thirst

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Skillionaire Global Enterprises
 is proud to present The Last Shall Be Thirst, the new album from the legend Thirstin Howl The 3rd.  Out now via all streaming outlets, the album is packed with features and production from hip-hop greats and keepers of the culture today (listed below).  

A video was released for the first album single (filmed at NBA hall of famer Kevin Garnett’s Content Cartel Studios) “Ultra Ill Magnetic Street” (pays homage to Ultramagnetic MC’s and Kool G Rap) featuring Young Hump (Digital Underground).

Watch official video for “Ultra Ill Magnetic Street”: https://youtu.be/tkCLQrWwtoo?si=8WwCJDFfVD0ojKff

Another video filmed at Content Cartel Studios for the song “Feet On The Gas” featuring Rampage The Last Boy Scout will drop next week.  The video was co-sponsored by Avirex, who released the following commercial featuring footage from the forthcoming video.

Watch new Avirex commercial featuring Thirstin Howl & Rampage: https://youtu.be/blNtpjmyJXE

The Last Shall Be Thirst also features contributions from DV Alias KhrystTash (Tha Alkaholiks), SnaggapusRampage The Last Boy Scout (FlipMode Squad) Dana DaneMC SupernaturalPsycho LesVaronaRebecca BillipsBeme MystiqueDJ MuggsStatik SelektahDJ HeronStu Bangas and Giovane Platone & OG Bigg Dabb.

Stream full album via Youtube: https://youtube.com/playlist?list=OLAK5uy_lSBD6Dd0XFrchxq9pCC9H5YoW9WX7tRxI&si=I5zkOQ6Nf4IhVYDn

Speaking on the significance of the album title Thirstin Howl The 3rd relayed “I was having lunch in Los Angeles with my friend Abnormal (who was on The Lyricist Lounge TV show with me and was also the voice of Hip Hop Harry on Children’s TV).  In the middle of the conversation, he dropped that quote from the Bible and I said, wow, that’s a perfect title for one of my albums.”

Of the recording process he also said “I record music all the time so I’m not necessarily envisioning which tracks will go on a specific project, but I do send specific tracks to artists that I think would sound good on there.  However Young Hump was in the studio for all the tracks he appears on (three of them) and Psycho Les and Tash were staying with me in Miami when they were working on The Liknuts project.”  

Also coming this year is the long awaited short musical film Don Chicharron which also features Latin Hip-Hop legends Hurricane G (RIP, who was the first female member of EPMD’s Hit Squad), TMP AKA The Microphone Prince (the first latin emcee to sign to a major label),DJ Exes (also of Grupo HNE) as well as Lo-Life affiliate/emcee Luey The 4th.

More info: https://thirstinhowlthe3rd.com/

https://www.instagram.com/thirstinhowlthe3rd

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