We Speak Indie Artist

Ruphc Drops Incredible New Single “BAD”

Published

3 years ago

December 18, 2023

Music4U

Ruphc, the versatile Afrobeats and hip-hop maestro, has once again captivated audiences with the release of his latest single, “BAD”. Hailing from Delta State in Nigeria and based in the UK, Ruphc brings a unique blend of musical styles that resonate straight from the heart.

A qualified medical doctor turned passionate musician, Ruphc seamlessly fuses Afrobeats and hip-hop sounds to create a musical experience that transcends boundaries. His authenticity shines through in every note, and his music is a soulful expression of his journey so far.

“BAD” is an energetic track that is sure to appeal to fans of artists such as Phyno, Asake, Falz, Odumodublvck and Shallipopi. The track originated as a freestyle, with Ruphc effortlessly vibing to the beat. Guaranteed to make everyone move, “BAD” encapsulates the essence of Ruphc’s musical prowess and cultural identity, blending Igbo and English seamlessly in its lyrics.

Speaking about the song’s meaning, Ruphc says, “‘Bad’ is used as part of a sentence ‘Nwoke di kwa bad o’, which means ‘the man is bad’. ‘Bad’ here means several things – skilful, talented, incredible, etc.”

Describing his creative process, Ruphc continues, “I heard the beat, caught the vibe and started to freestyle. It’s basically how I make most of my songs. I don’t write; I just vibe.”

“BAD” is a testament to Ruphc’s ability to craft infectious melodies and memorable hooks. With its vibrant rhythm and captivating lyrics, the single showcases the artist’s dedication to creating music that transcends genres and resonates with a global audience.

Ruphc invites music enthusiasts and fans alike to experience the magic of “BAD” and join him on his musical journey. “BAD” is available to buy/stream now on all platforms: https://lnk.to/RuphcBAD.

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We Speak Indie Artist

PRYMRR BREAKS FREE WITH NEW SINGLE AND MUSIC VIDEO ‘SICK OF IT’

Published

3 days ago

October 23, 2026

Royal Jones

Artist Prymrr returns tomorrow, October 6, 2026, with her powerful new single "Sick Of It," accompanied by an official music video that brings the song's themes of frustration, intensity, and breaking free. "Sick Of It" captures the feeling of reaching a breaking point and finally refusing to hold back. With an emotionally charged sound and Prymrr's unmistakable energy, the track transforms frustration into empowerment an anthem for anyone who has ever reached the point of saying, enough is enough.

The official music video takes a cinematic and immersive approach, utilizing a one-shot filming style inspired by the visual intensity and continuous-shot storytelling of Netflix's Adolescence. The uninterrupted camera movement creates an intimate, immediate experience, drawing viewers directly into Prymrr's world as the story unfolds. Visually, the video establishes a distinctive atmosphere through a black-and-white foundation, subtle muted earthy tones, and carefully placed pops of red. The restrained palette creates a raw, moody aesthetic, while the flashes of red heighten the emotion and intensity of key moments.

The release will also be followed by a special dance concept video, coming soon. The concept video features dancers from the hometown studio where Prymrr danced as a child, creating a meaningful full circle moment that connects her early dance roots with her evolution as an artist. The visual will also incorporate dancers from the studio, adding a personal touch and nod to the place where her journey began.

Choreographed by Dez Penn, the dance concept transforms "Sick Of It" into movement, using choreography to express the song's themes of tension, frustration, strength, and release. Bringing together dancers from Prymrr's hometown studio Penn Point Dance Academy makes the project especially personal, celebrating the foundation that helped shape her as a performer.

Together, the song, official music video, and upcoming dance concept present different sides of the same story: reaching your limit, confronting what has been holding you back, and just finding the strength. "Sick Of It" is about that moment when you stop explaining yourself and realize you've had enough," says Prymrr. "It's taking everything you've been holding in and finally letting it out."

"Sick Of It" and the official music video are out October 6, 2026, on all major streaming platforms and YouTube. The dance concept video is coming soon.

About Prymrr

Prymrr is an artist known for her bold presence, fearless creativity, and emotionally direct approach to music and performance. Drawing from her background in dance and her evolving musical identity, she continues to create work that blends intensity, vulnerability, and individuality.

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