We Speak Music
Streaming now! EMMI IIDA’s debut album “The Eye” is a deeply spiritual sonic experience!
“Built on pulsating synths, deep beats and nuanced vocals, the track is spacey and sexy as it is eclectic and eccentric.”- EARMILK
“EMMI IIDA Soars To Her Best On ‘Blooming”- CLASH Magazine
“The Hollola-born artist now presents a beautifully ambient track with an amazing atmosphere.”- METAL Magazine
“Listening to EMMI IIDA, you will observe her soft yet educating and empowering wordplay that aims to inspire and uplift.”- NOCTIS Magazine
EMMI IIDA is finally unveiling her dreamy debut album, The Eye, on the 22nd of February 2024 via EFG Records. The album follows the release of four of its singles – ‘Blooming’, ‘Energy Guru’, ‘Trinity and ‘Higher Self’ over the last five months. The songs in the project were written by EMMI herself and co-written and produced by Jessica Sharman, while the album was mixed & mastered by Femke Weidema. EMMI IIDA is a multi-modal creative – a visual artist, holistic interior architect & musician, carving a unique space for herself in the music industry. EMMI IIDA has received support from distinguished publications and stations such as METAL Magazine, CLASH Magazine, NOCTIS Mag, Earmilk, BBC 6’s Craig Charles, RTÉ 2FM, as well as securing her an interview with MTV Finland. EMMI is looking forward to performing at Timeless Festival in Cape Town, South Africa in April 2024.
Born in Hollola, Finland, EMMI IIDA began playing the piano at 5 years old. She spent her early years in a musical elementary school, singing in a choir and in an acapella band, performing her first solo in front of a crowd at 9. This early exposure to music had her singing in front of the TV and making her own songs constantly. In her search to continually create and express in unlimited forms, she founded her own company EFG Productions, as well as EFG Records, a record label focusing on drawing out holistic wellbeing with healing frequencies.
The Eye is a 14-track odyssey through EMMI IIDA’s sonic galaxy of ideas and feelings. Exploring themes of self-actualization, intimacy, cosmic meaning, love, empowerment and spirituality, EMMI’s lyrics are rich and inspiring. Her smooth, ethereal vocal delivery – both spoken and sung – brings these concepts to life with meditative ease and powerful passion. The sonic tale is vibrantly told: crisp, reverberant, trippy production that defies genres glues the project together, while each track’s mood and energy is distinct with ample flavour and variety. From the downtempo trippy chillhop of ‘Higher Self’ to the pulsing, sultry spoken word vocal fry of ‘Trinity’ to the avant-pop anthem focus track ‘Our Love’, featuring tender rap verses and vocals from Bryce Green, The Eye offers the listener a deeply spiritual sonic experience.
All of the songs on the album have added frequencies and mantras/messages to support and resonate with the body’s specific chakras. ‘Our Love’, for example includes the frequency of 528 Hz, the love frequency, that resonates with the love chakra and which is said to create more harmony and balance on a cellular level. Also, all of the songs have been tuned into 432 Hz which is more harmonious to listen to, than the standard 440 Hz.
EMMI IIDA revealed: “Making this album has been a healing journey for me. Losing a baby girl four years ago to divorcing last year, being a channel for these songs has helped me navigate life and alchemizing these setbacks into something beautiful and finding hope, happiness and that overpouring flow of love.”
The Eye Album Tracklist
1. Moment
2. Down For You
3. Control
4. Blooming
5. Box
6. Trinity
7. Our Love ft. Bryce Green
8. Love Soldier
9. Unheard
10. Tell Me
11. Queen Of The Night
12. Eternal Galaxy
13. Higher Self ft. Peachkit
14. Energy Guru
‘What’s Next?’, the sophomore album from Danish artist NP York, is a dreamy indie-rock record that reflects on lost youth and the places, people, and versions of ourselves that we leave behind as we grow older.
Written in the aftermath of a severe period of depression and as somewhat an outsider of Copenhagen’s music scenes, ‘What’s Next?’ is an album about the strange distance that develops between who we were and who we’re becoming. Across the record’s 10 tracks, NP York turns that distance into melancholic, guitar-driven songs about aging, memory, friendship, ambition, and the quiet realization that youth is something you can never quite return to.
Rather than treating growing older as a simple loss, ‘What’s Next?’ lives in the tension between grief and acceptance as it moves between existential reflections and epic moments of blissful uplift. There’s the paradox of leaping headfirst into new love when you know the cost of failed romance in ‘As Bold As A Heart’, there’s revisiting late teenage night drives and old friendships in ‘One More Day’ and there’s the effervescent gem ‘Trier’, which deals with holding on, waiting for answers and persevering.
Musically, ‘What’s Next?’ draws from the emotional immediacy of indie rock, balancing chiming guitars and restless rhythms with expansive poignancy. NP York’s rich baritone vocals anchor down lyrics that combine a poet’s ear for emotion with a humourist’s wit as he ironically muses on childhood dreams and expectations from the reality of becoming a man in his mid-30s and the absurdities and chaos of the world around him.
The result is a record that feels nostalgic without becoming sentimental, a collection of songs less interested in preserving the past than in understanding why we miss it. As the wild and exuberant yearning for youth in tracks like ‘LIE!’ and ‘As Bold As A Heart’ turn to maturity in more mellow tracks like ‘Let’s Talk’ and ‘Better Place’, ‘What’s Next?’ becomes about a past that has shaped us and the moment we realize we have outgrown it. It asks what happens when places that once felt like home become a memory, when old friends begin living different lives, and when the future starts to feel less like an open road and more like something that requires choosing.
‘What’s Next?’ follows NP York’s 2024 debut album ‘Music for Fools’, which was a sumptuous intimate singer-songwriter affair of personal catharsis featuring graceful string arrangements by Who Killed Bambi, alongside subdued pianos and raw guitars. Backed again by his band of musician friends ‘The Fools’ and recorded live with producers Kaspar Kaae and Asger Techau (David Bowie, Lou Reed and Tony Visconti) at the helm, there seems to be more letting go, nerve and release in ‘What’s Next?’, as the apathy of feeling lost in the world, makes way for the optimism of new love, a revived sense of creativity and the constant urge to explore and the question: WHAT’S NEXT?.
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