We Speak Beauty

MOO100 Brings Its Grapefruit Water Shampoo to Amazon in the United States

Published

44 minutes ago

November 2, 2026

Photo courtesy of MOO100.

MOO100, also written as moobaek, a professional hair care brand from South Korea operated by Starhills Cosmetic, has entered the United States market through Amazon. The brand began selling on Amazon US in October 2026, and the launch is led by its Grapefruit Water Shampoo.

The shampoo is the product most customers in Korea know the brand for. According to company data, it sold more than 1 million bottles in Korea from its launch through June 2025, and the brand says it has been chosen by more than 20,000 hairstylists in South Korea, based on its salon customer data. The bottle holds 1,000 ml, or 33.8 fl oz, a large size the brand ties to its salon roots.

The formula contains 100,580 ppm of grapefruit water, which the brand describes as rich in vitamin C, along with panthenol and allantoin. It is made for hair that feels dry, frizzy or rough, including hair that has been permed or colored. The brand says the shampoo adds moisture as it cleanses, and that hair feels soft, smooth and moisturized after washing, with a fresh grapefruit scent.

MOO100 describes itself as a brand built on professional salon expertise, focused on the basics of healthy looking hair, starting with the scalp and the hair itself. Its products bring salon quality care into everyday use at home, and each bottle lists its main ingredients on the front so customers can choose the right care for their hair and scalp.

Four more products join the shampoo on Amazon US. Grapefruit Butter LPP Treatment pairs hydrolyzed keratin with grapefruit water for dry and damaged hair. Bamboo Mint Shampoo is made with bamboo water for a refreshing scalp cleanse. AHA BHA Bamboo Mint Scalp Scaler is a scalp cleansing step, and Blackberry Oil Serum is a finishing step for smooth looking hair.

“MOO100’s Grapefruit Water Shampoo has been a favorite among over 20,000 hairstylists in South Korea, and we’re excited to bring the same salon inspired haircare experience to U.S. consumers through Amazon,” a MOO100 spokesperson said. The full lineup is available now through the official MOO100 store on Amazon.

We Speak Beauty

Bobbi Brown Teams With The Met for a Holiday Makeup Collection Wrapped in Masterpieces

Published

41 minutes ago

November 2, 2026

We Speak Media

Bobbi Brown x The Met holiday makeup, including an open eye shadow palette, blush, lipsticks and a balm with artwork packaging, arranged with a red ribbon.

Photo courtesy of Bobbi Brown.

Bobbi Brown has joined forces with The Metropolitan Museum of Art for a limited edition holiday makeup collection that puts masterworks from the museum onto the vanity. Each product pairs a signature Bobbi Brown formula with a specific work of art from The Met collections of European Paintings and of Drawings and Prints, chosen for the harmony between the palette of the painting and the finish of the product. A first phase of the collection is available now, with additional drops releasing globally on November 12, 2026.

The centerpiece is an eye shadow palette of eight shades in matte and shimmer finishes, priced at $72, with each pan at 0.04 oz and 1.3 g. Its compact carries a detail from Landscape with Stars, painted by Cross between 1905 and 1908, set in the signature gilded frame of the brand, with a pressed design on four of the shades. The same painting appears on the Luxe Shimmer Eyeshadow in Rose Illusion, a rose gold shade with gold sparkle, priced at $45.

For the face, the Brightening Blush is a three in one multidimensional blush priced at $52, offered in Blushed Peach and Blushed Burgundy. Its compact features a detail from Mäda Primavesi by Gustav Klimt, painted in 1912 and 1913. For lips, the Luxe Lipstick case carries a detail from Pandora by Odilon Redon, painted in 1914, and the Extra Lip Tinted Balm, priced at $39, features Bouquet of Sunflowers by Claude Monet, painted in 1881. The balm gives sheer color that blooms as it adjusts to the pH of the lips, with hydrating and plumping benefits.

Global Pro Artist Cassandra Garcia created the looks for the collection. “I love this collection because it’s so iconic yet effortless,” Garcia said. “The shades are beautiful and so versatile. You can go soft and neutral or bold and dramatic with eyes and lips, and brighten any look with a touch of cheek color.”

The Bobbi Brown x The Met collection is sold at bobbibrowncosmetics.com and at Bobbi Brown counters, and the brand presents the pieces as collectible holiday gifts that earn their place on the vanity long after the season ends.