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Style ambassador and Instagram influencer Niloo Poodinehi on her new fashion line

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1 year ago

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Monte-Carlo-based Niloo Poodinehi’s new fashion collection is inspired by Monaco’s famously elegant royal family. Niloo’s creativity has previously been channelled into interior design, architecture and modelling – not to mention her impressive real-estate portfolio – but she says that “fashion is my passion”. Here she talks about her scientific background, living around the world, and the biggest trends for 2024.

Tell us about your new fashion brand? 

“I’ve created my own company, ‘Niloo Montecarlo Concept’ and I will use all my fashion expertise to launch my own line in 2024. It’s a project that’s close to my heart and I’m taking the time to refine it so that it responds exactly to what I want to do: the creation of clothes in Milan, where I have important contacts. I’m also available to coach people who would like to change their look. At the same time I continue my activities in real estate in Dubai and Monaco.”

How did you get into this world?

“I’m Persian Dutch and education has been a very important part of my life – I studied political science and international law at university, then got my master’s in psychology. But throughout my childhood, I was always obsessed with fashion. I had four sisters and a mom who always looked her best, so that inspired me a lot.”

“I was always known for my uniquely elegant sense of style.”

“I used to live in Dubai, and along with a friend I presented my first collection at Dubai Fashion Week.However we couldn’t accomplish what we wanted as we needed an investor at the time. But I was also busy with modelling and representing brands, events and organisations – I was like the butterfly of Dubai high society!” 

What happened next?

“My other passion is architecture and real estate, and I started my own property development company, working with high-end real estate in Dubai and Monaco. When the financial crisis hit in 2008, I left Dubai and moved to the USA, then the Netherlands, where I created a lifestyle company and was highly involved in interior design. Then I found my perfect, happy home in Monaco. I decided to launch my own clothing brand, inspired by the elegance of royals such as Princesses Grace, Charlene, Stephanie and Caroline. The royal household of Monaco i so elegant and graceful. So now I’m very much looking forward to having my own brand displayed in department stores in 2024.”

You’ve got 1.3 million followers on Instagram, how did you grow that platform?

“I started an Instagram profile when I created my lifestyle company in the Netherlands, and today I have 1.3 million followers! My goal was to highlight the collections of major bands and also promote Monaco internationally. I think Monaco is the essential place for fashion, so I now dedicate my Instagram profile solely to fashion. I collaborate on private shoots with major houses including Elie Saab, Prada, Gucci and Alexander McQueen. Monaco to me is my real home, where I feel I belong. I don’t just consider myself as an influencer, I am a fashion ambassador for the Principality of Monaco, and I like sharing exceptional collections through my Instagram. “

“Today I am happy to be able to put myself in the limelight and devote myself 100% to my fashion project.”

Tell us about the exclusive events you’ve been part of?

“Monaco hosts events all year round, from the Grand Prix, International Show Jumping and the Monaco Yacht Show, to concerts by international artists, conferences on the planet and ecology, the International Circus Festival of Monte-Carlo… but also a lot of charity galas. Monaco is like a small village and everyone knows each other. The event I love most is Monte-Carlo Fashion Week, where Princess Charlene is ambassador. I’m lucky to have met the Monaco royal family regularly at galas and events.” 

What are the fashion trends for 2024?

“This coming year will be lighter and cleaner with lots of transparent fabrics and sustainable materials. Shorts are back in the spotlight and they’re something I really like. There is lots of white, as well as cherry red at places like Balanciaga. Also florals at Prada, Chanel and Balmain. I’m totally addicted to new style developments and I have always loved wearing colourful clothes!”

What are your plans for the future?

“As a fashion ambassador in Monaco, one of my wishes is to be able to present and introduce labels, jewellery and clothes from foreign brands in Monaco across my Instagram and website.”

Instagram: @niloo_montecarlo_lifestyle

Website:niloomontecarloconcept.com

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“Pop Couture” Redefines Fashion during NYFW: A Bold Fusion of Anime, Pop Culture, and High Fashion

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13 hours ago

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January 22, 2025

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Jan. 22, 2025  (New York)— Pop Couture is set to redefine the runway during New York Fashion Week with a runway show and post runway show event on Friday, February 7, 2025, presented by Studio|Couture and Plus Ultra Entertainment. This groundbreaking show spotlights the transformative influence of anime, Japanese craftsmanship, and pop culture on modern fashion, featuring visionary designers who are reshaping the industry with bold, innovative designs.

Pop Couture is a fashion revolution, blending pop culture’s bold artistry with high-fashion craftsmanship to redefine the runway. With Millennials and Gen-Z leading the charge, this event celebrates the storytelling and individuality shaping the future of media, retail, and style. More than a show, Pop Couture is a cultural and economic statement unveiling what’s next in fashion and beyond.

Meet the Designers Who Are Changing the Game

Frank Huynh | Lê Tâm (He/Him): Frank is the mastermind behind Lê Tâm, where heritage meets avant-garde fashion. Drawing deeply from his Vietnamese roots, Frank’s designs are a stunning collision of tradition and modernity, exuding elegance and artistry. Known for his meticulous attention to detail and storytelling through fabric, Frank’s creations have captivated audiences in prestigious arenas such as the Smithsonian’s Arts and Industries Building and DC Fashion Week, making him one of the most exciting designers to watch this year.

KingKitsu (He/Him): KingKitsu is rewriting the rules of fashion with their transformative, statement-making designs. Known for their daring blend of regal and rebellious styles, KingKitsu creates bold looks that embrace individuality and celebrate self-expression. Their work is a perfect balance of theatrical artistry and wearable luxury, captivating audiences with every collection.

Dykemint (They/Them/He/Her): Dykemint is redefining couture with a bold mission: to create sustainable, one-of-a-kind fashion that’s equal parts chaos and beauty. Fi Black’s anime-inspired, maximalist designs break the mold of fast fashion, delivering handcrafted pieces that are as thought-provoking as they are jaw-dropping. With a commitment to size-inclusivity and sustainability, Dykemint is a rebellious force in the industry, proving that creativity knows no limits.

Aya Sakai | SAI Japan Vintage (She/Her): Aya, founder of SAI Japan Vintage, brings Japanese heritage to the forefront of modern fashion. Her designs reimagine centuries-old kimono fabrics as contemporary masterpieces, each piece telling a story of history, culture, and innovation. Aya’s work is a love letter to traditional craftsmanship and a bold statement about sustainability, earning her a place as one of fashion’s most visionary upcyclers.

Plus Ultra Entertainment (They/Them) is making its fashion debut with an anime-inspired capsule collection set to premiere at the Pop Couture runway show during New York Fashion Week. This limited-edition collection draws on the vivid energy and imaginative worlds of anime, translating them into sleek, wearable art pieces designed to captivate both pop culture and high-fashion enthusiasts.

Featured Makeup Partner

Elevating the runway looks is Yva Expressions, the featured makeup partner for Pop Couture. Renowned for its vibrant eyeshadow palettes, luxurious lip glosses, and stunning use of color, this cruelty-free and vegan brand seamlessly blends pop culture with high-quality cosmetics. With products that cater to both bold and subtle aesthetics, Yva Expressions will craft the unforgettable beauty looks that complement and elevate the fashion on the runway, embodying the show’s dedication to ethical and inclusive artistry.

Featured Jewelry Designer

TruFacebyGrace is a celebration of African heritage and Afrofuturistic vision, crafting bold, culturally inspired jewelry and fashion that bridge tradition and modernity. Drawing on the rich tapestry of African customs and craftsmanship, each piece tells a story—honoring the intricate artistry of diverse regions while embracing a forward-thinking aesthetic. This blend of heritage and innovation has captured the attention of global icons like Janet Jackson, Kelly Rowland, Zozi Tunzi and more. TruFacebyGrace has also been featured in Coming 2 America and Black Panther: Wakanda Forever. From the Oscars to the Golden Globes and Essence red carpets, the brand stands as a testament to cultural pride and its powerful connection to pop culture, redefining what it means to wear your story.

Press & Media Invitations Now Open

Members of the press/media are invited to request credentials via [email protected]. Seating and capacity are extremely limited.

Stay Connected 
Follow Studio|Couture and Plus Ultra Entertainment on social media for updates, sneak peeks, and behind-the-scenes looks at Pop Couture.

Studio|Couture and Plus Ultra Entertainment, the event’s award winning, visionary producers, have created a platform that blends impeccable event production with a passion for highlighting emerging talent. From small to large experiences, media features and impact, their expertise ensures Pop Couture delivers an experience that rivals the biggest shows of the season.

About Studio|Couture

Studio|Couture is a premier creative agency specializing in fashion, art, and luxury event production. Renowned for its innovative approach and dedication to elevating emerging talent, Studio|Couture blends high-end aesthetics with cutting-edge storytelling to craft unforgettable experiences. From conceptual design to flawless execution, the agency is committed to pushing boundaries and redefining modern couture.

About Plus Ultra Entertainment

Plus Ultra Entertainment is an award-winning entity and inclusive nerd space dedicated to celebrating and amplifying the diverse voices within nerd, anime, cosplay, and pop culture. With a mission to creatively build community and culture, Plus Ultra Entertainment bridges the gap between fandom and artistry, crafting experiences that unite and inspire. Through its innovative productions and dedication to inclusivity, the company has become a trailblazer in highlighting the transformative power of nerd and pop culture.

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