A generation ago, Formula 1 treated the United States as a nice place to visit. Today it treats America as the engine room. Three U.S. races, a Las Vegas event the sport promotes itself, and team values that now rival the biggest franchises in American sports tell a story that is less about lap times than about money — and the money is moving fast.

Start with the valuations. In Forbes’ November 2025 ranking of Formula 1’s most valuable teams, Ferrari led the grid at an estimated $6.5 billion, with Mercedes second at $6 billion and McLaren third at $4.4 billion. Across all ten teams, the average valuation reached $3.6 billion — up 89 percent since 2023, according to Forbes — and every single team on the grid was valued at $1.5 billion or more. A cost cap introduced in 2021 turned teams from spending contests into controlled businesses, and investors have priced them accordingly.

Then there is Las Vegas. Formula 1 did something in Vegas it does almost nowhere else: it promoted the race itself, buying land, building a permanent pit facility and collecting the ticket and hospitality revenue directly. The inaugural 2023 race generated an estimated $1.5 billion in total economic impact for the city, according to analysis by Applied Analysis reported by the Las Vegas Convention and Visitors Authority, including $884 million in visitor spending — with attendees spending about 3.6 times more than the average Las Vegas visitor. The race drew a global television audience reported at 59.3 million.

The audience story backs up the asset story. The inaugural Las Vegas race pulled 1.3 million U.S. viewers on ESPN despite a 1 a.m. Eastern start, and the sport’s American calendar — Austin, Miami and Las Vegas — now gives sponsors three premium weekends on U.S. soil instead of one novelty stop.

Austin’s long-running race and Miami’s event, added in 2022, round out the American trio, giving teams, sponsors and broadcasters a season-long presence in the sport’s largest commercial market rather than a single annual visit.

Put it together and the boom explains itself: capped costs, soaring team values, a self-promoted American flagship race, and sponsors paying record rates to stand next to all of it. Formula 1 did not just find America. It found America’s wallet — and America’s investors found it right back.

More from We Speak Media

Bad Bunny’s Residency Math: Why Staying in One Place PaidMahomes’ $450 Million Contract, Explained: Why the Headline Is Not the PaycheckRihanna Built a Business, Not Just a Catalog: The Fenty Ownership PlayHow a Movie’s Money Actually Splits: Box Office in Plain WordsMisha Fair Drops New Single ‘South of Seattle’Firestone Grand Prix of St. Petersburg Returns March 5-7, 2027 to Open the INDYCAR SeasonChampionship Weekend Comes Home: After Seven Years Away, NASCAR’s Titles Return to HomesteadLita Ford Signs With Frontiers Music Srl and Unleashes New Single “Dracula”