We Speak Indie Artist
USUALLY MODEST Reveals Infectious New Single “Rude”
Rising artist USUALLY MODEST has returned with his brand-new single, “Rude”. Based in Switzerland with Ukrainian roots, USUALLY MODEST has been going from strength to strength since bursting on the scene in 2020 with a series of well-received genre-spanning singles. And he looks set to build on his momentum with latest release “Rude”.
The track packs a punch and stands out with its infectious melodies and anthemic hook. Fusing pop-punk and hip-hop/rap, USUALLY MODEST’s versatility and appreciation for various genres result in a song with huge appeal that sounds dynamic and fresh and has all the right ingredients to be another success for the rising star. Speaking further on the new release, USUALLY MODEST says, “‘Rude’ embodies freedom to me. It’s a song that energises you and makes you forget about everything going on around you.
“In today’s time everyone’s expectations, including even the ones we set ourselves, are so high and unrealistic sometimes, especially with social media. We’re always in a hurry trying to do a thousand things that we forget to just be in the moment again. After Covid nothing has been the same. We all went through it and yet we have become more distant and impatient. It’s like a cycle. ‘Oh you’re rude to me? Alright. I’m more rude to the next one!’ It’s just unhealthy. ‘Rude’ is kind of the antidote for all of that if you ask me.”
“Rude” is available to buy/stream now on all platforms: https://ampl.ink/usuallymodest.
Keep up to date with the latest from USUALLY MODEST:
Plain Mister Smith returns with Bric-À-Brac Attack, a beautifully offbeat collection of indie-folk, pop and atmospheric songwriting. Released via Amelia Records, the album finds the Vancouver and London-based multi-hyphenate turning fragments of memory, relationships and everyday absurdity into something quietly cinematic.
At its centre is “Grindavik”, a shimmering, reflective track inspired by the Icelandic town shaped by recent volcanic activity. Bright acoustic guitars and steady drums carry a constantly shifting chord progression, mirroring the song’s central metaphor of a relationship under pressure and the hope that its fissures can eventually heal. Featuring Jordan Klassen and Kitt, the track captures the emotional tension that runs throughout the album.
Elsewhere, Bric-À-Brac Attack moves effortlessly between playful guitar-driven moments, lush arrangements and more introspective passages. “Miss Sunshine” brings infectious energy, while collaborations with Findlay Brown, Leeroy Stagger, Krystle Dos Santos and Tyson Mostenbocher add colour to an already eclectic record.
Former guitarist of Canadian darkwave band Moev and a cellist with the Vancouver Philharmonic Orchestra, Plain Mister Smith brings an unusually broad musical perspective to his songwriting. Yet Bric-a-Brac attack never feels overly calculated. Instead, it has the charm of something discovered rather than constructed.
Warm, strange, melodic and emotionally searching, Bric-À-Brac Attack is a record that rewards getting lost in its details. Plain Mister Smith may remain deliberately mysterious, but the music itself speaks with remarkable clarity.
Photo credit: Sandra Lockwood
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