We Speak Indie Artist
USUALLY MODEST Reveals Infectious New Single “Rude”
Rising artist USUALLY MODEST has returned with his brand-new single, “Rude”. Based in Switzerland with Ukrainian roots, USUALLY MODEST has been going from strength to strength since bursting on the scene in 2020 with a series of well-received genre-spanning singles. And he looks set to build on his momentum with latest release “Rude”.
The track packs a punch and stands out with its infectious melodies and anthemic hook. Fusing pop-punk and hip-hop/rap, USUALLY MODEST’s versatility and appreciation for various genres result in a song with huge appeal that sounds dynamic and fresh and has all the right ingredients to be another success for the rising star. Speaking further on the new release, USUALLY MODEST says, “‘Rude’ embodies freedom to me. It’s a song that energises you and makes you forget about everything going on around you.
“In today’s time everyone’s expectations, including even the ones we set ourselves, are so high and unrealistic sometimes, especially with social media. We’re always in a hurry trying to do a thousand things that we forget to just be in the moment again. After Covid nothing has been the same. We all went through it and yet we have become more distant and impatient. It’s like a cycle. ‘Oh you’re rude to me? Alright. I’m more rude to the next one!’ It’s just unhealthy. ‘Rude’ is kind of the antidote for all of that if you ask me.”
“Rude” is available to buy/stream now on all platforms: https://ampl.ink/usuallymodest.
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Artist Prymrr returns tomorrow, October 6, 2026, with her powerful new single "Sick Of It," accompanied by an official music video that brings the song's themes of frustration, intensity, and breaking free. "Sick Of It" captures the feeling of reaching a breaking point and finally refusing to hold back. With an emotionally charged sound and Prymrr's unmistakable energy, the track transforms frustration into empowerment an anthem for anyone who has ever reached the point of saying, enough is enough.
The official music video takes a cinematic and immersive approach, utilizing a one-shot filming style inspired by the visual intensity and continuous-shot storytelling of Netflix's Adolescence. The uninterrupted camera movement creates an intimate, immediate experience, drawing viewers directly into Prymrr's world as the story unfolds. Visually, the video establishes a distinctive atmosphere through a black-and-white foundation, subtle muted earthy tones, and carefully placed pops of red. The restrained palette creates a raw, moody aesthetic, while the flashes of red heighten the emotion and intensity of key moments.
The release will also be followed by a special dance concept video, coming soon. The concept video features dancers from the hometown studio where Prymrr danced as a child, creating a meaningful full circle moment that connects her early dance roots with her evolution as an artist. The visual will also incorporate dancers from the studio, adding a personal touch and nod to the place where her journey began.
Choreographed by Dez Penn, the dance concept transforms "Sick Of It" into movement, using choreography to express the song's themes of tension, frustration, strength, and release. Bringing together dancers from Prymrr's hometown studio Penn Point Dance Academy makes the project especially personal, celebrating the foundation that helped shape her as a performer.
Together, the song, official music video, and upcoming dance concept present different sides of the same story: reaching your limit, confronting what has been holding you back, and just finding the strength. "Sick Of It" is about that moment when you stop explaining yourself and realize you've had enough," says Prymrr. "It's taking everything you've been holding in and finally letting it out."
"Sick Of It" and the official music video are out October 6, 2026, on all major streaming platforms and YouTube. The dance concept video is coming soon.
About Prymrr
Prymrr is an artist known for her bold presence, fearless creativity, and emotionally direct approach to music and performance. Drawing from her background in dance and her evolving musical identity, she continues to create work that blends intensity, vulnerability, and individuality.
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