We Speak Entertainment
WATCH: Avicii Releases Majestic 3D Video for “You Be Love” Ft. Billy Raffoul
For the “You Be Love” video, Avicii wanted to create an entirely new way of telling a love story on film by creating something surprising, technically innovative and creatively emotive. The result is an emotional ride of a tragic yet beautiful love story. From his current EP ‘AVĪCI’, the track features low-timbered rock and roll artist, Billy Raffoul.
Made entirely in 3D, Avicii and directors TNT, created characters that never physically move, only their poses and expressions tell the viewer what is happening. The transitions from one scene to another happen off-camera, but seeing these moments in sequence create the full story. Lastly, the color Palette of the film is very minimal, with most of the imagery being completely white-on-white with accents of red and black.
The 6-track ‘AVĪCI’ EP is the first new music from Swedish DJ, producer and songwriter Avicii since 2015 and the announcement of his retirement from the live circuit last year. ‘You Be Love’ has been streamed over 19,000,000 times on Spotify.
In 2011, Avicii achieved monumental success both critically and commercially with the release of ‘Le7els’, which became a No. 1 dance hit in the U.S. and the U.K, topping the charts in six other countries before earning him a Grammy nomination. His 2013 debut LP ‘True’ spawned four-time platinum-selling, guitar-laden hit ‘Wake Me Up’ which went to No. 1 in 81 countries and became the most streamed song of all time on Spotify – and is still the most Shazamed song worldwide to date. In 2014, Bergling released his second album ‘Stories’, spawning the international hit ‘Waiting for Love’ – a number 1 hit in 22 countries.
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As the Artistic COO of FENIX360, John Velasco brings decades of music industry mastery and a powerful creative vision to a platform designed to revolutionize how artists connect, earn, and thrive in the digital era.
With a career that has spanned music publishing, artist management, and global media, John has worked with some of the most iconic names in entertainment. His role at FENIX360 is a natural evolution — blending his deep industry expertise with a mission to empower independent artists and create a more equitable creative economy.
John’s journey is also a remarkable story of leadership shaped by neurodiversity. As an artistic executive, he draws on his unique perspective to challenge norms and build innovative, artist-first solutions. His acute focus, pattern recognition, and deep empathy for the artistic process have made him a champion for creatives from all walks of life.
At FENIX360, John serves as both an architect of opportunity and an advocate for authenticity. He curates artist showcases, shapes creative partnerships, and ensures that the platform remains true to its mission: to put artists in control of their careers and connect them directly with the audiences who love their work.
Through his leadership, FENIX360 is not just a tech innovation — it’s a movement for artistic freedom and fair reward. And John Velasco, with his unwavering vision and inclusive spirit, is at its heart.
Learn more about FENIX360 and join the movement at https://www.fenix360.com
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