We Speak Beauty

MARSHIQUE Brings Its Targeted Patch Collection to Ulta Beauty Stores Across North America

Published

1 hour ago

November 2, 2026

Models wear MARSHIQUE patches under the eye, on the forehead, beside the mouth and on the neck beside packs of the patches.

Photo courtesy of MARSHIQUE.

Korean beauty brand MARSHIQUE is officially entering North America through Ulta Beauty. The brand launched on Ulta.com on October 18, 2026, and its in store launch followed at 504 Ulta Beauty locations nationwide beginning November 1, 2026, with the assortment priced from $16 to $25. Ulta Beauty is the largest specialty beauty retailer in the United States, with more than 1,500 stores nationwide and a broad portfolio of global brands across skin care, makeup and hair care.

The centerpiece of the launch is the complete MARSHIQUE patch collection. The brand has built a specialized range of patches made for specific areas and concerns, including patches that target the appearance of wrinkles around the frown lines, the smile lines, the forehead and the eye area, as well as the neck. The collection also includes lifting patches designed for the appearance of facial contours. Instead of treating the whole face in one step, each patch is placed directly on the area of concern for focused care. The line began with a frown line patch and grew from there, and the brand has positioned patches as a beauty category in their own right.

The Ulta Beauty launch also brings the signature MARSHIQUE eyelash serum to American shoppers. The serum is one of the core product categories for the brand in the Korean market, alongside the patch collection, and it reflects a wider focus on simple at home beauty solutions that fit easily into everyday routines.

MARSHIQUE calls the concept behind the launch K Patch, a targeted approach to beauty care developed in the Korean market. “Our Ulta Beauty launch is particularly meaningful because we are introducing not just a single product, but our full range of patches, which has built a strong presence in the Korean market, together with our signature eyelash serum,” a MARSHIQUE representative said. The brand says it plans to keep growing its awareness and reach across the United States and in global markets, with new products centered on its targeted patch collection.

We Speak Beauty

Bobbi Brown Teams With The Met for a Holiday Makeup Collection Wrapped in Masterpieces

Published

51 minutes ago

November 2, 2026

We Speak Media

Bobbi Brown x The Met holiday makeup, including an open eye shadow palette, blush, lipsticks and a balm with artwork packaging, arranged with a red ribbon.

Photo courtesy of Bobbi Brown.

Bobbi Brown has joined forces with The Metropolitan Museum of Art for a limited edition holiday makeup collection that puts masterworks from the museum onto the vanity. Each product pairs a signature Bobbi Brown formula with a specific work of art from The Met collections of European Paintings and of Drawings and Prints, chosen for the harmony between the palette of the painting and the finish of the product. A first phase of the collection is available now, with additional drops releasing globally on November 12, 2026.

The centerpiece is an eye shadow palette of eight shades in matte and shimmer finishes, priced at $72, with each pan at 0.04 oz and 1.3 g. Its compact carries a detail from Landscape with Stars, painted by Cross between 1905 and 1908, set in the signature gilded frame of the brand, with a pressed design on four of the shades. The same painting appears on the Luxe Shimmer Eyeshadow in Rose Illusion, a rose gold shade with gold sparkle, priced at $45.

For the face, the Brightening Blush is a three in one multidimensional blush priced at $52, offered in Blushed Peach and Blushed Burgundy. Its compact features a detail from Mäda Primavesi by Gustav Klimt, painted in 1912 and 1913. For lips, the Luxe Lipstick case carries a detail from Pandora by Odilon Redon, painted in 1914, and the Extra Lip Tinted Balm, priced at $39, features Bouquet of Sunflowers by Claude Monet, painted in 1881. The balm gives sheer color that blooms as it adjusts to the pH of the lips, with hydrating and plumping benefits.

Global Pro Artist Cassandra Garcia created the looks for the collection. “I love this collection because it’s so iconic yet effortless,” Garcia said. “The shades are beautiful and so versatile. You can go soft and neutral or bold and dramatic with eyes and lips, and brighten any look with a touch of cheek color.”

The Bobbi Brown x The Met collection is sold at bobbibrowncosmetics.com and at Bobbi Brown counters, and the brand presents the pieces as collectible holiday gifts that earn their place on the vanity long after the season ends.