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Cardi B Brings Grow-Good Beauty to Black Owned Beauty Supply Stores

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A bottle of Grow-Good Wash Cycle Repair Shampoo with a bright green cap is shown against a white background.
Grow-Good Wash Cycle Repair Shampoo from the Cardi B haircare line. Photo courtesy of Grow-Good Beauty.

Cardi B is keeping her haircare line accessible as Grow-Good Beauty expands into independent Black owned beauty supply stores. The lineup, inspired by her Dominican roots, is priced at $19.99 or less, and the brand has already sold out several times since its launch alongside fashion retailer Revolve. The Business of Fashion reports a 40 percent return customer rate for the venture.

The six products are Wash Cycle and Wash Cycle+ shampoos, Soft Serve and Soft Serve+ conditioners, the Everything Serum and the Get Rich Hydrating Hair Mask. The shampoos and conditioners cost $14.99 each, the Everything Serum costs $17.99 and the Get Rich Hydrating Hair Mask costs $19.99. The brand built its formulas around Fiberlace technology, which helps seal and smooth the hair cuticle to prevent breakage and promote healthier hair.

Price shaped the whole project. “I used to go to the beauty supply store and only had $40,” Cardi B said during the 2026 Essence Festival. That experience inspired the price point and the accessibility of the brand. “I put myself in my old shoes.”

On Tuesday, October 20, the line opened in two beauty supply stores in New York, Beautify Beauty Supply in Harlem, owned by Tina Hassan, and Solea in the Bronx, the home borough of the South Bronx native. Starting Friday, October 23, products were set to arrive in independently owned beauty supply stores in Atlanta, Chicago, Houston and Los Angeles. Grow-Good Beauty is a joint venture between Cardi B and Revolve.

Cardi B told Essence it was important for her to choose Black owned beauty supply stores because she learned how rare that ownership was, and she said shops where she held personal relationships mattered to her as well. She told The Business of Fashion, “This is where I used to be and I still am,” adding that store owners keep it real and give honest opinions about products.

The outlet reported that Cardi B chose beauty supply stores rather than Sephora or Ulta Beauty because she believes her main supporters will shop there, while a launch at major retailers could still come later. Beginning with beauty supply stores will test the sustainability of the business in retail stores, with a focus on the authenticity of Cardi B and her relatable haircare journey, according to Revolve Chief Brand Officer Raissa Gerona. Cardi B wants Grow-Good Beauty to exist everywhere.

We Speak Beauty

Bobbi Brown Teams With The Met for a Holiday Makeup Collection Wrapped in Masterpieces

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Bobbi Brown x The Met holiday makeup, including an open eye shadow palette, blush, lipsticks and a balm with artwork packaging, arranged with a red ribbon.
Photo courtesy of Bobbi Brown.

Bobbi Brown has joined forces with The Metropolitan Museum of Art for a limited edition holiday makeup collection that puts masterworks from the museum onto the vanity. Each product pairs a signature Bobbi Brown formula with a specific work of art from The Met collections of European Paintings and of Drawings and Prints, chosen for the harmony between the palette of the painting and the finish of the product. A first phase of the collection is available now, with additional drops releasing globally on November 12, 2026.

The centerpiece is an eye shadow palette of eight shades in matte and shimmer finishes, priced at $72, with each pan at 0.04 oz and 1.3 g. Its compact carries a detail from Landscape with Stars, painted by Cross between 1905 and 1908, set in the signature gilded frame of the brand, with a pressed design on four of the shades. The same painting appears on the Luxe Shimmer Eyeshadow in Rose Illusion, a rose gold shade with gold sparkle, priced at $45.

For the face, the Brightening Blush is a three in one multidimensional blush priced at $52, offered in Blushed Peach and Blushed Burgundy. Its compact features a detail from Mäda Primavesi by Gustav Klimt, painted in 1912 and 1913. For lips, the Luxe Lipstick case carries a detail from Pandora by Odilon Redon, painted in 1914, and the Extra Lip Tinted Balm, priced at $39, features Bouquet of Sunflowers by Claude Monet, painted in 1881. The balm gives sheer color that blooms as it adjusts to the pH of the lips, with hydrating and plumping benefits.

Global Pro Artist Cassandra Garcia created the looks for the collection. “I love this collection because it’s so iconic yet effortless,” Garcia said. “The shades are beautiful and so versatile. You can go soft and neutral or bold and dramatic with eyes and lips, and brighten any look with a touch of cheek color.”

The Bobbi Brown x The Met collection is sold at bobbibrowncosmetics.com and at Bobbi Brown counters, and the brand presents the pieces as collectible holiday gifts that earn their place on the vanity long after the season ends.

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