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Paris Hilton Debuts Iconic Queen Eau de Parfum With Parlux and Ulta Beauty

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The metallic lavender Iconic Queen perfume bottle stands among soft pink and white flowers against a glowing pastel backdrop.
Photo courtesy of Parlux.

Paris Hilton Fragrances has launched Iconic Queen Eau de Parfum, a new fragrance developed by Paris Hilton with longtime fragrance partner Parlux. The scent expands the world of Iconic with a more regal expression, and the brand frames it around confidence and individuality, with the idea that you do not follow the crown because you are the crown.

Iconic Queen is a floral amber composition that blends fruits and florals. It opens with bright bergamot, mandarin and cassis, then moves into a floral heart of orange flower, jasmine and muguet. The base brings amber, musk and vanilla, and the brand describes the result as warmer and more opulent than the original Iconic, which it is made to complement.

“Iconic Queen is about stepping into your own power and feeling like the best version of yourself,” Paris Hilton said. “It has this beautiful warmth to it, but it still feels glamorous and elevated. I wanted it to be the kind of fragrance you put on and instantly feel ready for anything.”

The bottle mirrors the design of the original Iconic. The faceted silhouette returns in a metallic lavender hue, with the initials P and H wrapping the bottle and multidimensional glass meant to reflect the many facets of her personality. It is housed in a coordinating iridescent lavender carton, and the brand calls the finished design a statement for any vanity, like a jewel.

The fragrance debuted at ParisHiltonFragrances.com on October 7, 2026, followed by an exclusive launch on the Ulta Beauty TikTok Shop on October 12, 2026. Beginning November 1, 2026, it rolled out nationwide across Ulta Beauty stores and Ulta.com, alongside an international debut in key global markets. Iconic Queen is available in three sizes, 3.4 fl. oz. for $80, 1.0 fl. oz. for $48, and a 0.34 fl. oz. Travel Spray for $27.

The launch builds on Iconic, which marked a new chapter for Paris Hilton Fragrances with its exclusive debut in the United States at Ulta Beauty in April 2025. “Paris has an extraordinary ability to stay connected to her consumers while continuing to evolve in a way that always feels authentic to who she is,” said Lori Singer, President of Parlux.

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Bobbi Brown Teams With The Met for a Holiday Makeup Collection Wrapped in Masterpieces

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Bobbi Brown x The Met holiday makeup, including an open eye shadow palette, blush, lipsticks and a balm with artwork packaging, arranged with a red ribbon.
Photo courtesy of Bobbi Brown.

Bobbi Brown has joined forces with The Metropolitan Museum of Art for a limited edition holiday makeup collection that puts masterworks from the museum onto the vanity. Each product pairs a signature Bobbi Brown formula with a specific work of art from The Met collections of European Paintings and of Drawings and Prints, chosen for the harmony between the palette of the painting and the finish of the product. A first phase of the collection is available now, with additional drops releasing globally on November 12, 2026.

The centerpiece is an eye shadow palette of eight shades in matte and shimmer finishes, priced at $72, with each pan at 0.04 oz and 1.3 g. Its compact carries a detail from Landscape with Stars, painted by Cross between 1905 and 1908, set in the signature gilded frame of the brand, with a pressed design on four of the shades. The same painting appears on the Luxe Shimmer Eyeshadow in Rose Illusion, a rose gold shade with gold sparkle, priced at $45.

For the face, the Brightening Blush is a three in one multidimensional blush priced at $52, offered in Blushed Peach and Blushed Burgundy. Its compact features a detail from Mäda Primavesi by Gustav Klimt, painted in 1912 and 1913. For lips, the Luxe Lipstick case carries a detail from Pandora by Odilon Redon, painted in 1914, and the Extra Lip Tinted Balm, priced at $39, features Bouquet of Sunflowers by Claude Monet, painted in 1881. The balm gives sheer color that blooms as it adjusts to the pH of the lips, with hydrating and plumping benefits.

Global Pro Artist Cassandra Garcia created the looks for the collection. “I love this collection because it’s so iconic yet effortless,” Garcia said. “The shades are beautiful and so versatile. You can go soft and neutral or bold and dramatic with eyes and lips, and brighten any look with a touch of cheek color.”

The Bobbi Brown x The Met collection is sold at bobbibrowncosmetics.com and at Bobbi Brown counters, and the brand presents the pieces as collectible holiday gifts that earn their place on the vanity long after the season ends.

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