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LINA LENNOX Brings Silk Bonnets and Scrunchies to Ulta and Target

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A woman sits in bed wearing a pink LINA LENNOX silk bonnet while holding a gold vintage telephone.
A model wears a pink LINA LENNOX silk bonnet. Photo courtesy of LINA LENNOX.

LINA LENNOX, the Orlando based Black owned luxury hair protection brand founded by Angela D. Muth, arrives at two major beauty retailers this October. The brand launched on Ulta.com on October 1, followed by Target.com through Target Beauty Studio on October 25. Muth has spent the past 18 months building the brand around a simple belief, that the way we protect our hair deserves the same thought, quality and beauty as every other step in our routines.

“I created this brand because I believed caring for our hair deserved the same level of thought, quality, and beauty that we expect from every other part of our beauty routines,” Muth said in announcing the retail launches.

LINA LENNOX was born from a personal search. After years of looking for hair protection that worked for her own hair without asking her to choose between efficacy, quality and beautiful design, Muth turned to 100 percent organic mulberry silk and created a collection that treats protecting your hair as an intentional part of the beauty ritual. Both retail partnerships grew out of relationships within Ulta Beauty and Target, where people recognized the potential of the brand and helped bring it to the attention of the right teams.

“We were only about 12 months into building LINA LENNOX, and suddenly we were preparing to launch with two of the biggest beauty retailers in the country within the same month,” Muth recalls. The brand is completely self funded, and The Tease reports it became a six figure business less than two years after launching.

Every LINA LENNOX accessory is crafted from 100 percent organic mulberry silk, including 22 momme, grade 6A silk designed to reduce friction, help retain moisture and minimize the pulling, frizz and breakage associated with traditional fabrics. The collection is made without synthetic silk blends, is OEKO TEX Standard 100 certified and was designed with hair types and textures from 1A through 4C in mind. The lineup includes the signature Organic Silk Hair Bonnets and Organic Silk XS Hair Bonnets at $78, XL Organic Silk Hair Bonnets at $98 and Oversized Organic Silk Scrunchies at $36, alongside curated sets and bundles. Each bonnet rests in The Cocoon, the signature case of the brand, when it is off duty.

The full collection is available at LINALENNOX.com. “This is a huge moment for us,” Muth says, “but it still feels like the beginning.”

We Speak Beauty

Bobbi Brown Teams With The Met for a Holiday Makeup Collection Wrapped in Masterpieces

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Bobbi Brown x The Met holiday makeup, including an open eye shadow palette, blush, lipsticks and a balm with artwork packaging, arranged with a red ribbon.
Photo courtesy of Bobbi Brown.

Bobbi Brown has joined forces with The Metropolitan Museum of Art for a limited edition holiday makeup collection that puts masterworks from the museum onto the vanity. Each product pairs a signature Bobbi Brown formula with a specific work of art from The Met collections of European Paintings and of Drawings and Prints, chosen for the harmony between the palette of the painting and the finish of the product. A first phase of the collection is available now, with additional drops releasing globally on November 12, 2026.

The centerpiece is an eye shadow palette of eight shades in matte and shimmer finishes, priced at $72, with each pan at 0.04 oz and 1.3 g. Its compact carries a detail from Landscape with Stars, painted by Cross between 1905 and 1908, set in the signature gilded frame of the brand, with a pressed design on four of the shades. The same painting appears on the Luxe Shimmer Eyeshadow in Rose Illusion, a rose gold shade with gold sparkle, priced at $45.

For the face, the Brightening Blush is a three in one multidimensional blush priced at $52, offered in Blushed Peach and Blushed Burgundy. Its compact features a detail from Mäda Primavesi by Gustav Klimt, painted in 1912 and 1913. For lips, the Luxe Lipstick case carries a detail from Pandora by Odilon Redon, painted in 1914, and the Extra Lip Tinted Balm, priced at $39, features Bouquet of Sunflowers by Claude Monet, painted in 1881. The balm gives sheer color that blooms as it adjusts to the pH of the lips, with hydrating and plumping benefits.

Global Pro Artist Cassandra Garcia created the looks for the collection. “I love this collection because it’s so iconic yet effortless,” Garcia said. “The shades are beautiful and so versatile. You can go soft and neutral or bold and dramatic with eyes and lips, and brighten any look with a touch of cheek color.”

The Bobbi Brown x The Met collection is sold at bobbibrowncosmetics.com and at Bobbi Brown counters, and the brand presents the pieces as collectible holiday gifts that earn their place on the vanity long after the season ends.

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