Kylie Jenner’s fashion label Khy has its winter moment. The brand launched “Khy After Dark,” a 16-piece eveningwear collection, worldwide on Tuesday (October 27), sold exclusively through the brand’s own web store at khy.com.

The capsule is built for the hours after sunset. Khy describes the drop as inspired by Los Angeles after hours — “a love letter to L.A. nights” — and Jenner echoed the theme in her launch post: “LA nights have always been such a big part of my inspiration and i loved bringing that feeling into this collection.” The lineup leans into moody, after-dark glamour: sculpted tailoring, plush faux fur, layered knitwear, oversized bombers and animal-print accents across coats, dresses, cardigans and tops. The standout piece is the floor-sweeping Marmont Sculpted Coat. The campaign, photographed by Quentin de Briey in the Los Angeles hills, puts Jenner herself in the collection’s statement outerwear against the city lights.

After Dark also underlines how Khy does business. Rather than running on traditional celebrity endorsements, the label operates through designer collaborations, partnering with creative founders and peer brands — including footwear label Gia Borghini and Francesca Aiello’s Frankies Bikinis — to merge their aesthetics with Jenner’s vision. The winter drop keeps up a rapid release cadence: earlier this year Khy expanded into warm-weather staples with the silk-and-jersey “Dear Summer, Love Khy” line, then returned to swim with Frankies Bikinis on their second collaborative capsule, “Fever Dream.”

The timing is deliberate. The launch caps a headline week for Jenner, who made her runway debut at the Victoria’s Secret Fashion Show on October 18 wearing the $50 million Jacob & Co. diamond Fantasy Bra — and now channels that fashion spotlight straight into her own label. Khy After Dark is available now at khy.com.

More from We Speak Media

Mary J. Blige Partners With Primary Wave on Her Iconic Music CatalogMC Lyte Hits the Road on ‘Road to the Hall of Fame’ Tour Ahead of Rock Hall InductionKurtis Blow and The D.O.C. to Be Honored at Hip Hop Grandmaster Awards in Las VegasRosalía Inducted Into Billboard Hall of Fame at Latin Music AwardsWuthering Waves Version 3.8 ‘Lilies in a Dying Dream’ Brings Lily, a New Main Quest and More on November 12Gear Up Einstein! Drafts History’s Biggest Names Into Early Access on SteamATMOSFAR Lifts Off Into Steam Early Access With Co-op Survival Among the CloudsStarsand Island Sets Its Steam Early Access Course for February 1