We Speak Indie Artist
RickyBoy Impresses With Impeccable Wordplay And Lyricism On New Release “Step Up Freestyle”
Rising hip-hop artist RickyBoy is back with a bang, dropping his latest single, “Step Up Freestyle”, straight from the heart of north London. With influences stemming from his upbringing and a deep-rooted passion for music, RickyBoy’s newest release promises to captivate audiences with its raw energy and infectious beats.
The artist’s evolution is evident in his discography, from the impactful debut EP RickySzn in 2020 to subsequent singles and live performances that have collectively garnered over 200,000 views on his YouTube channel. “Step Up Freestyle” takes a fresh approach, showcasing RickyBoy’s growth and his commitment to doing things on his own terms. The track delivers a message of unity within the artist’s inner circle, emphasising the crucial role they play in his artistic journey. RickyBoy’s team, SPMM, may come from diverse backgrounds, but they share a common respect for the grind, which is celebrated through their music.
This new single is a testament to RickyBoy’s artistic versatility and determination to rise above challenges. The accompanying music video, directed by JV, adds visual depth to the narrative, providing fans with a captivating and immersive experience.
Speaking about the inspiration behind “Step Up Freestyle”, RickyBoy explains, “‘Step up’ derives from my catch phrase ‘steppy’, which applies to everyone with a goal or ambition in life to achieve greater things. Unity and brotherhood embody ‘Step Up Freestyle’. Myself and the team were abroad in Kenya when I recorded the track off the dome.”
“Step Up Freestyle” is a compelling addition to RickyBoy’s growing body of work, showcasing his commitment to authentic storytelling. “Step Up Freestyle” is available to buy/stream now on all platforms.
Keep up to date with the latest from RickyBoy:
North London’s 4t9 isn’t just stepping into the UK rap scene – he’s kicking the door wide open with his debut single, “Freedom”. Blending hard-hitting drill beats with motivational lyricism, 4t9’s arrival feels bold, intentional, and impossible to ignore. While drill music often leans on themes of street life and bravado, “Freedom” carves out its own lane, focusing on self-belief, focus, and determination.
From the opening bars, 4t9’s delivery is sharp and direct. His tone carries a hunger that feels authentic, as he weaves between gritty observations and personal affirmations. The hook – “It’s been about freedom, it’s been about racks” – becomes a powerful mantra, embodying 4t9’s belief in chasing success on his own terms. There’s no reliance on empty bravado here; instead, 4t9 taps into the mindset of someone who’s faced challenges but refuses to let them define his path.
His verses showcase a knack for clever wordplay. Lines like “In Paris riding the metro / I’ve been wavy from the get-go / I still compete and I get gold / That’s the 9 on me like Crespo” highlight his ability to blend cultural references with sharp storytelling. He paints pictures of grind and grit, but it’s always laced with a forward-thinking attitude.
The track’s production matches this energy, with a brooding instrumental that balances dark, rolling basslines with crisp percussion. It’s the kind of beat that demands attention, creating the perfect backdrop for 4t9’s powerful delivery. Meanwhile, the track’s structure keeps momentum high, with the hook acting as a grounding point that ties the themes together.
Adding to the track’s impact is its visually striking music video, directed by ODXC. The visuals mirror the song’s intensity, capturing 4t9’s commanding presence as he delivers each bar with conviction. The sleek visuals, combined with the track’s unrelenting energy, make “Freedom” feel like a real statement piece.
With this debut release, 4t9 shows he’s not here to follow trends – he’s here to create his own lane. His blend of raw authenticity, sharp lyricism, and motivational energy makes this debut impossible to overlook. If “Freedom” is just the starting point, there’s no telling how far 4t9’s ambition will take him.
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